GNO, Inc. Annual Meeting Presentation: From Progress to Success
GNO Science Fair - Social Media Marketing + PR Case Study
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SCIENCE RULES IN NEW ORLEANS HERO|farm #GNOSEF Case Study
Transcript of GNO Science Fair - Social Media Marketing + PR Case Study
SCIENCE RULES
IN NEW ORLEANS
HERO|farm
#GNOSEF Case Study
59TH ANNUAL
GREATER NEW ORLEANS SCIENCE & ENGINEERING FAIR
24 FEBRUARY 2015
AWARENESS & INTERACTION CAMPAIGN RESULTS
BY
HERO|farm | Projects with Purpose | Ann Wills
GNOSEF IMPACT CASE STUDY
#GNOSEF
#GNOSEF
ENGAGE STUDENT PARTICIPANTS &
CREATE INTEREST IN
THE 2015 GNOSEF AND STEM FIELDS
OBJECTIVE
#GNOSEF
GREATER NEW ORLEANS SCIENCE & ENGINEERING FAIR
#GNOSEF
STIGMA
#GNOSEF
REALITY
Background
#GNOSEF
22 SCHOOLS ACROSS SOUTHEAST LOUISIANA HELD SCIENCE FAIRS
311 PROJECTS EARNED A SPOT AT THE GNOSEF
337 MIDDLE & HIGH SCHOOL STUDENTS PARTICIPATED
HURDLES
#GNOSEF
LIMITED AUDIENCE
- MANY STUDENTS DID NOT ADVANCE FROM THE SCHOOL LEVEL - ONE DAY EVENT HELD DURING SCHOOL HOURS
ACCESS
- SOME STUDENTS HAD NO ACCESS OR LITTLE INTEREST IN SOCIAL MEDIA
STIGMA
- INTEREST IN SCIENCE FIELDS IS NOT “COOL” UNTIL AN ACCOMPLISHMENT
FEAR
- LACK OF EXPOSURE TO SCIENCE FIELDS PREVENTING SOCIAL PARTICIPATION
- UTILIZE PR & SOCIAL MEDIA - DEVELOP A SIMPLE HASHTAG - INITIATE A CONTEST - ENCOURAGE SCHOOL PRIDE - INCREASE PERSONAL PRIDE - ENGAGE EVENT DAY PARTICIPANTS - DEMONSTRATE SCIENCE IN POP CULTURE
STRATEGY
#GNOSEF
PROCEDURE
#GNOSEF
PROCEDURE
ANALYSIS
ANALYSIS
PROCEDURE
PROCEDURE
#GNOSEF
ANALYSIS
#GNOSEF
ANALYSIS
#GNOSEF
PROCEDURE
LIVESTREAM
PROCEDURE
PROCEDURE
PUBLIC RELATIONS
#GNOSEF
RESULTS
$20,000
- MEDIA COVERAGE
25,000
- IMPRESSIONS VIA FACEBOOK, TWITTER, INSTAGRAM
25%
- PARTICIPATING STUDENTS ENGAGED
#GNOSEF
CONCLUSION
SOCIAL MEDIA
- TWITTER & INSTAGRAM ALONG WITH A LIVE DISPLAY AND CONTEST PROVED MOST EFFECTIVE TOOLS FOR REACHING MIDDLE/HIGH SCHOOL TARGETS - FACEBOOK PROVED TO BE THE LEAST EFFECTIVE
RELEVANCE
- IDENTIFYING AND INTERACTING WITH CURRENT SCIENTIFIC/POP CULTURE EVENTS PROVIDED A PLATFORM FOR CONVERSATION VS. FORCING A LOCAL DISCUSSION - THE GNOSEF BECAME AN OPPORTUNITY TO CONTINUE DISCUSSIONS IN PERSON
BEYOND
- UTILIZING OTHER COMPETITIONS AND COLLEGIATE PROGRAMS DEMONSTRATED THE NEED TO CONTINUE EXPERIMENTS AND STEM ASPIRATIONS
SUPPORT
SUPPORT
#GNOSEF
FUTURE
