GNO, INC.gnoinc.org/wp-content/uploads/GNO-Inc.-Investment-2012.04.01.pdf · an economic...

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1 GNO, INC. DRIVING PROGRESS, SUSTAINING SUCCESS 2012 – 2016 INVESTMENT CAMPAIGN

Transcript of GNO, INC.gnoinc.org/wp-content/uploads/GNO-Inc.-Investment-2012.04.01.pdf · an economic...

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GNO, INC.

DRIVING PROGRESS,SUSTAINING SUCCESS

2012 – 2016 INVESTMENT CAMPAIGN

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Thank you for your interest in Greater New Orleans, Inc.

Greater New Orleans is in the midst of one of the most remarkable economic turnarounds of our lifetime. In the years since Katrina, the region has not only come back, but is actually performing better than in decades, across nearly all measures. In fact, in 2011, Greater New Orleans was named the #1 Major Market in the southern United States for economic performance.

Here at GNO, Inc., we are proud of the part we are playing in driving this revitalization. With our effective staff and engaged Board, GNO, Inc. has led a number of transformative changes, including:

• Creating a More Productive Business Environment — Now at Highest Ranking in History in Every Poll

• Launching the Software and Digital Media Industry — Fastest Absolute Tech Job Growth in USA

• Improving the New Orleans and Louisiana Brand — “The New Orleans Miracle” (Site Selection magazine)

But these key wins were made possible only because of the generous intellectual and financial support of our investors. So as we look to the next five years and to the challenge of driving more progress while sustaining the success we have achieved, your support is absolutely vital.

With this in mind, we invite you to read and discuss with us the information in the following pages, and to please consider supporting GNO, Inc. and the region for 2012 to 2016. The bottom line is that GNO, Inc. has demonstrated a proven ability to be efficient and effective — we will translate your dollars and ideas into real results.

Thank you,

Michael Hecht Dale Benoit President & CEO Chairman

LETTER FROM THE PRESIDENT & CHAIRMAN

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Statistics, Testimonials, Awards, and Rankings

STARsGNO, Inc. has helped to drive and promote broad third-party recognition over the past two years, repositioning the Greater New Orleans region and Louisiana as outstanding places to live and work, now at the highest ranking in history in every poll:

★ GNO, Inc. was named a Top 20 Economic Development Group in the USA [Site Selection]

★ Greater New Orleans was the #1 most improved metro on the 2011 “Best Cities for Business” list, moving up 44 spots from 2010 [Wall Street Journal MarketWatch]

★ Greater New Orleans won 2011 Co-Major Market of the Year (tied with Charlotte) [Southern Business & Development]

★ Louisiana was named 2011 State of the Year [Southern Business & Development]

★ New Orleans was ranked #1 on the list of “America’s Biggest Brain Magnets” for attracting people under 25 with college degrees [Forbes]

★ Greater New Orleans was named the #1 Metro for IT Job Growth in the USA [Forbes]

★ New Orleans was ranked the Top City for Young Entrepreneurs 2011 [Under30CEO.com]

★ Louisiana won the 2010 State Economic Competitiveness Award [Site Selection]

★ New Orleans MSA was named the #2 Best Big City for a Job [Forbes]

★ New Orleans was named “America’s Best City for School Reform” [Thomas B. Fordham Institute]

★ Greater New Orleans demonstrated 3rd fastest wage-growth in the USA [CareerBuilder.com]

★ New Orleans MSA was ranked Top 5 in the USA for “Logistics/Distribution/Shipping Hubs” (highest ranking ever) [Business Facilities]

★ Louisiana placed 6th on the State Entrepreneurship Index [University of Nebraska]

★ New Orleans was included as a 2011 Top Editors’ Location Pick [Business Facilities]

★ New Orleans was included at #16 on the 2011 Best Cities for Families list [Parenting.com]

★ Louisiana has enjoyed four consecutive years of net in-migration [U.S. Census Bureau]

“One of the great turnarounds in American history.”—Rich Karlgaard, Publisher, Forbes

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GNO, INC.ACCOMPLISHMENTS

Business Development

BUSINESSES RECRUITED ¨ Gameloft: 160 jobs; the #2 developer of mobile video

games in the world chose New Orleans over all N. American sites for its first major studio expansion in the hemisphere

¨ GE Capital: 300 jobs; Fortune 5 company locates new technology center in GNO region after international search

¨ Blade Dynamics: 600 jobs, $27M investment; European windmill blade manufacturer, in joint venture with Dow and American Superconductor, moved headquarters to New Orleans

BUSINESSES RETAINED - AND GROWN ¨ Reily Foods: 156 jobs, $5M investment; assistance with Modernization Tax Credit allowed company

to meet new packaging requirements

¨ Folgers: 600 jobs, $69M investment; national consolidation to Orleans and St. Tammany parishes

¨ Bradken: 400 jobs, $18.1M investment; Australian foundry in Amite expanded in Greater New Orleans after global site search

BUSINESSES ASSISTED ¨ Search Influence: 40 jobs, $250K investment; full service social media and marketing company

“on-shored” jobs from India to Greater New Orleans

¨ The Receivables Exchange: 60 jobs, $17M investment; electronic marketplace for accounts receivable expanded its operations within the region; won award from Wall Street Journal

¨ Jackson Square Group: 22 jobs, $50K investment; digital media company, designing and executing data sampling software, chose New Orleans to launch and grow business

1 Material assistance includes: identifying an original lead, or assisting with at least one of the following areas: (1) business incentives, (2) site search & location, (3) market research, (4) key business introductions, (5) personnel recruitment, (6) public services or regulatory requirements, (7) PR, or (8) any other assistance that materially and positively impacts a business’ ability and decision to locate, expand, or grow in Greater New Orleans.

During the past two years, GNO, Inc. has materially assisted 1 with over 3,000 jobs — worth nearly $140M in new tax revenues — for the Greater New Orleans region. Sample business development wins include:

“New Orleans presents the perfect opportunity… a rich talent pool… and world-class culture.”— Samir El Agili, VP of Production - Americas, Gameloft

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Public Policy

IMPROVING THE TAX CLIMATE ¨ Elimination of Capital Gains Tax on Business Sale: Led effort to eliminate capital gains tax on sale of

privately-held business, reversing outmigration of entrepreneurs and wealth; called “most important piece of job legislation in 20 years” by president of a major bank

SUPPORTING ENTREPRENEURSHIP & INNOVATION

¨ Digital Media Incentive: Led effort to improve the Digital Media Tax Credit Program by expanding the program to all types of technology applications and allowing the 35% benefit to be issued as a simple rebate

¨ Angel Investor Tax Credit: Led reinstatement of tax credit program that expired in 2009; under the new law, private investments in Louisiana-based startups receive a 35% credit

SUPPORTING INDUSTRY ¨ Quality Jobs: Played integral role in legislation that extends

the Quality Jobs program through 2017

¨ Energy: Developed and led the “REEL” (Renewed Energy Economy for Louisiana) agenda, forecast to add up to 9,000 new jobs, by leveling the Louisiana tax regime with neighboring states

¨ Trade: Played leading role in passage of key cargo and infrastructure incentives that will help position the GNO region for the widening of the Panama Canal

IMPROVING HIGHER EDUCATION ¨ Higher Education Reform: Led statewide business coalition to enact higher education reforms - the

GRAD Act 1.0 & 2.0 - establishing new performance standards for colleges statewide in exchange for unprecedented autonomy

¨ UNO Transfer to UL System: Supported effort to move UNO to the UL system, where school will enjoy critical autonomy and greater support

GNO, Inc. has led the way in major legislative reforms, helping to create one of the best business climates in the nation (currently ranked #7, the highest ever). With a successful passage rate of 75% – 85%, highlights of GNO, Inc.’s Public Policy efforts include:

“Exclusion of Capital Gains Tax (HB 106) is one of the most important pro-jobs bills enacted in 20 years.”— John Kallenborn, Louisiana President, Chase

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ACCOMPLISHMENTS

GNO, INC.Other InitiativesGNO, Inc. leads a range of other initiatives focused on creating jobs and wealth in Greater New Orleans. These include:

¨ New Orleans Startup Fund: GNO, Inc. co-launched a nonprofit venture fund focused on business creation and stimulation of investment in GNO region, resulting in 11 to 1 leverage ratio of funding in first year

¨ IP Buildings: GNO, Inc. worked with Idea Village to open the nationally acclaimed “I.P. Building” for entrepreneurs in New Orleans. The property now has dozens of startup and high-tech companies. GNO, Inc. followed the original I.P. Building’s success by opening the “I.P. North” in downtown Covington

¨ Gulf Permit Index: When the federal government announced that it would lift the Deep Water Drilling Moratorium in October 2010, GNO, Inc. and the Business Council of Greater New Orleans pledged to track and report on permit issuance. The resulting “Gulf Permit Index” (GPI) has become the standard for regular information on permits

¨ Southeast Super-Region Committee (SRC): An unprecedented partnership with the Baton Rouge Area Chamber, the SRC led higher education reform through GRAD Act, and focuses on transportation, trade, and innovation

¨ Airport Improvement: GNO, Inc. has been a driving force behind efforts to improve Louis Armstrong International Airport, including support of improved governance, enhanced facilities, and the addition of domestic and international flights (e.g., WestJet)

¨ GNOi: In order to make everyone in Greater New Orleans an economic development marketer, GNO, Inc.’s NextGen Council developed the first-ever economic development smart-phone app

¨ Hornets Business Alliance: Partnering with the Business Council of Greater New Orleans, GNO, Inc. helped keep the team in New Orleans by meeting attendance and season ticket thresholds – converting short-term momentum into long-term support

¨ Media: Given that brand is a major challenge for New Orleans and Louisiana, GNO, Inc. focuses on telling the story of the Greater New Orleans Renaissance to local, national, and international press - resulting in over 500 earned media pieces in just three years

“GNO, Inc. being “In” has been instrumental to the Hornets’ success in New Orleans.”— Hugh Weber, President, New Orleans Hornets

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As GNO, Inc. looks to the future, our strategy is driving toward success in a number of areas, including:

¨ Trade: Capitalizing on market dynamics and intermodal assets to re-capture cargo trade to Middle America, following the Panama Canal expansion

¨ Energy: Re-establishing energy production in the Gulf of Mexico, while exploring high-potential land-based plays

¨ Advanced Manufacturing: Ensuring that jobs remain at Avondale through new investment and partnerships, while Michoud continues to expand

¨ Digital: Continuing to build critical mass through the recruitment of new companies and the opening of a digital training school to build a local workforce

¨ BioScience: Driving the Medical Corridor to its full economic development potential as a national hub for destination healthcare, research, and medical businesses

¨ Emerging Environmental: Making Southeast Louisiana the “Silicon Valley” of companies that profitably solve energy, waste, and water challenges for businesses and communities

¨ Business Retention: Ensuring that existing companies are fully supported in their efforts to grow local jobs, via GNO, Inc.’s retention partnerships with local organizations

¨ Airport: Ensuring that MSY continues its evolution into a first-class airport, in terms of physical plant, amenities, and flight connectivity

¨ Policy: Continuing to refine and implement laws that will make Louisiana the best state in the nation for business

¨ Higher Education: Reaching a new level of partnership on curricula, research, and workforce with regional colleges and universities, driven by GNO, Inc.’s dedicated higher education liaison

¨ Access to Capital: Partnering with the New Orleans Startup Fund to help develop local entrepreneurs and the regional angel investment market

¨ Marketing: Continuing to drive the rebranding of the Greater New Orleans region, via aggressive local, national, and international press

¨ Research: Launching a quarterly research series in partnership with the GNO Community Data Center to provide current information to business owners, media, and the public

FUTURE PLANS

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MODEL

The mission of GNO, Inc. is to create jobs and wealth in the Greater New Orleans community.

GNO, INC.

Vision Key Drivers Strategy Plan & Resources

Greater New Orleans is a thriving region.

Economy

Quality of life Other Organizations

• K-12 Education• Crime• Flood Safety• Good Government• Etc.

• Business Attraction• Business Growth• Business Retention

• 21 staff *• $3.2 M budget *• Key partners

* 2012 figures

• Policy• Workforce• Brand Management• Capital

• Job Creation• Wealth Creation

GNO Inc. Work PlanProduct Development

Business Development

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* 2012 figures

GNO, Inc. is the regional economic development hub, serving to coordinate, consolidate, and catalyze economic development activity.

Jefferson

Orleans

Plaquemines

St. Bernard

St. Charles

St. James

St. John the Baptist

St. Tammany

Tangipahoa

Washington

Investors

Parish Governments

Legislators

Business Councils

Business Chambers

Business Associations

Colleges / Universities

Nonprofits

bus. dev.

policy

workforce

research

bus. dev.

policy

workforce

research

initial direction of communication

bu

s. d

ev.

po

licy

wo

rkfo

rce

rese

arc

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Parish EDOs

Stakeholders

LA State

Government

Louisiana Economic

Development

Federal Government

Public

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FOCUSFoundational Sectors

GNO, INC.

International Trade

Port, shipping, transportation, and logistics

• Leveraging nation’s most integrated infrastructure

• Developing post- Panamax strategy, including incentives

• Supporting legislation for a long-term dredging fix

• Increasing flights and other connections to the Americas

• Executing trade missions to Brazil and Columbia

Advanced Manufacturing

Manufacturing aircraft, naval vessels, and space vehicles

• Building on the region’s history of expertise

• Ensuring Michoud Assembly Facility’s revitalization

• Retaining jobs at Avondale Shipyard

• Expanding opportunities through supply chain development

• Attracting foreign direct investment

Energy

Exploration and production, refining and petrochemicals

• Defending and building America’s Energy Coast

• Pursuing full return to activity in Gulf of Mexico

• Ensuring lowered royalties for deep gas exploration in Louisiana

• Support existing E&P companies, especially with workforce solutions

• Maximizing the value of the Tuscaloosa Marine Shale

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Diversifying Sectors

Creative & Digital

Software and digital media development

• Creating a global hub for digital media

• Promoting best-in-class software credit (35% rebate)

• Recruiting foundational companies like Gameloft

• Travelling to key markets like California to market GNO region

• Growing local workforce with regional education partners

BioSciences

Commercialization of medical research

• Recognizing unparalleled opportunity of nascent BioDistrict

• Supporting economic strategy for UMC

• Collaborating with universities via dedicated staff

• Developing specific incentive and marketing packages

• Driving new company formation via Startup Fund

Making GNO the “Silicon Valley” of sustainable industry

• Promoting companies that profitably solve environmental issues

• Exploring opportunities in Energy, Waste, and Water

• Driving collaboration with universities

• Branding region via media and events

• Transforming challenges into jobs and wealth

Emerging Environmental

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GNO, INC.LEADERSHIP

Executive Committee

Board of Directors

Dale Benoit, Chairman Print All

Greg Rusovich, Vice Chairman Transoceanic Trading and Development

Steve Hemperley, Secretary and Treasurer Capital One Bank

Leslie Jacobs, Immediate Past Chairman Strategic Comp

Tara Carter Hernandez JCH Development

Patricia LeBlanc LeBlanc Butler

Bill Hoffman Woodward Design+Build

Gary Lorio Whitney National Bank

Marty Mayer* Stirling Properties

Ronnie Slone The Slone Group

Mark Spansel Adams and Reese

Christian Stuart Harrah’s New Orleans Casino & Hotel

Matt Wisdom TurboSquid

Brent Wood Chevron Corporation

Laura Ambrose Dow Chemical

Michele Avery LaPorte

Wendy Benedetto St. Charles Parish Council

Dwayne Bernal Royal Engineering

Pat Bernard Superior Energy

Jerry Bologna** JEDCO

Susan Bonnett Northshore Community Foundation

Mac Bordelon MB Realty & Appraisals

Robert Bruno Bruno & Bruno

Henry Coaxum Coaxum Enterprises

Scott Cowen† Tulane University

John Crain† Southeastern Louisiana University

David Darragh Reily Foods Company

Maura Donahue DonahueFavret

Tommy Faucheux** Dow Chemical

David Fennelly Associated Terminals

Peter Fos† University of New Orleans

Norman Francis† Xavier University

Henry Friloux Echo Ventures

Jim Garvey Hailey McNamara

Melissa Gibbs Gibbs Construction

Lee Giorgio Select Properties

David Hague Gameloft

Bill Hines* Jones Walker

Karl Hoefer IBERIA

John Hollowell Shell

Scott Howard Regions Bank

Jim Hudson* IBERIA

Brian Keller Blue Cross and Blue Shield of LA

Mel Lagarde HCA

Jay Lapeyre Laitram

Debbie Lea† Delgado Community College

Rita Benson LeBlanc New Orleans Saints

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Mark Leto IPSC - Inner Parish Security Corp.

John Little International Matex Tank Terminals

Ti Martin Commander’s Palace

Carlo Mulvenna Pan-American Life

Warren Murrell Peoples Health

Suzanne Mestayer * ThirtyNorth Investments

Roger Ogden Ogden Development and Investments

Woody Oge Huntington Ingalls Industries, Inc.

Bill Oliver* Retired

George Pivach Venice Port Complex

Patrick Quinlan* Ochsner Health System

Stephen Reuther St. Bernard Chamber of Commerce

Natalie Robottom St. John the Baptist Parish

Nolan Rollins Urban League of Greater New Orleans

Albert Ruesga Greater New Orleans Foundation

Ashton Ryan First NBC Bank

Bobbie Savoie Geocent

Ryan Seal Washington EDF

Henry Shane* Favrot & Shane Companies

Gary Silbert Entergy New Orleans

Mark Singletary New Orleans CityBusiness

Steve Stumpf Durr Heavy Construction

Lizette Terral JPMorgan Chase Bank

Doug Thornton Louisiana Superdome & N.O. Arena

Victor Ukpolo† Southern University

Don Vinci Entergy Louisiana

Jacqueline Denise Vines Cox Louisiana

Thomas Warner† Nunez Community College

William Wainwright† Northshore Technical Community College

Kevin Wildes† Loyola University

Hugh Weber New Orleans Hornets

Joe Ben Welch† River Parishes Community College

*Chairman Emeritus **Advisor †University Ex-Officio

Michael Hecht President and CEO

Robin A. Barnes Executive Vice President and COO

Dino Paternostro Senior Vice President, Policy

Matt Rookard Senior Vice President, Business Development

Rachel Shields Chief of Staff

Jeff Teague Controller

Kristin Batulis VP, Business Development

Caitlin Berni Sr. Policy Associate

Emily J. Danielson Research Manager

Grady Fitzpatrick VP, Business Development

Vera Lester Sr. Development Associate

James L. Moffett, III Sr. Business Development Associate

Ginger Powers SII Associate and Educational Liaison

Alton Smith Program Analyst

Curry W. Smith Sr. Business Development Associate

Brandon J. Williams Sr. Program Associate

Matt Wolfe Communications Associate

Dawn Greatrex Executive Assistant

Nicole Palmer Human Resources & Office Manager

Carolyn Shields Receptionist

Denise Washington Executive Assistant

Staff

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GNO, INC.INVESTMENT

Two Forms of Investment

Source of Funds

Corporate

Government

Foundation

75%

81%

2012 2016

22%

14%3%

5%

Uses of Funds

Mill

ion

s

Mill

ion

s

4.504.50

4.004.00

3.503.50

3.003.00

2.502.50

2.002.00

1.501.50

1.001.00

0.500.50

Overhead

Rapid Response Fund

Marketing

Staff69%55%

2012 2016

12%

16%19%

18%

11%

Intellectual

• Committees *

• Support in area of specialty

• On-going feedback on issues and opportunities

Financial

• Fund staff (70% of budget)

• Ensure organizational stability and efficiency

• Provide flexibility to respond to opportunities

* Committees include:

- Public Policy Committee - Avondale Task Force - Airport Committee

- Michoud Assembly Facility Coalition - BioScience Task Force - Emerging Environmental Task Force

- Southeast Super-Region Committee - NextGen Council - Finance Committee

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Overhead

Rapid Response Fund

Marketing

Staff

REASONS TO INVEST1. Grow Your Market – By expanding the business base and increasing the number of

well-paying jobs, a successful GNO, Inc. will grow the size and purchasing power of the local market.

2. Receive Early Information – GNO, Inc. is on the front-line of regional business development and can share – via our monthly updates, Investor Briefings, emails, etc. – early information about developing economic trends and businesses interested in moving to our region.

3. Improve Your Bottom-Line – With extensive knowledge of state and other incentives, the GNO, Inc. team can help you find savings and rebates to directly bolster your bottom-line profits.

4. Enhance Your Business Conditions – Much of GNO, Inc.’s work focuses on improving general business conditions (tax laws, workforce quality, infrastructure, etc.), such as our recent success repealing personal income tax on the sale of Louisiana businesses.

5. Enjoy a Voice – With over 170 of the top business, non-profit, and government leaders from across the region as Board members and investors, GNO, Inc. provides an excellent forum within which “to be heard” about critical issues and concerns.

6. Obtain Access – GNO, Inc. has close official relationships with Louisiana Economic Development, the federal Economic Development Administration, and key elected officials that serve the GNO region. We provide our investors access to these government agencies.

7. Receive Critical Assistance – GNO, Inc. can provide specific assistance to your company to help resolve issues and promote growth (e.g., permitting issues).

8. Benefit from Referrals – Via our “Investor Referral Program,” GNO, Inc. introduces business development leads to investors who may be able to provide services.

9. Develop Employees – With a number of committees and projects, GNO, Inc. also provides a meaningful way for your employees to become involved in economic development and personally invested in the community.

10. Make a Difference – When you join GNO, Inc., you join a team that has demonstrated an ability to make a tangible difference in our community: attracting companies, improving business conditions, and changing the way the world sees Greater New Orleans. As part of GNO, Inc., you will have the satisfaction of driving real results and making a real difference.

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INVESTMENT LEVELS

Tier Investment Range Key Benefits

Pinnacle $100,000 + • All Capstone benefits• Specific recognition at Annual Meeting• Other public recognition as member of “Pinnacle

Investor” whenever possible (e.g., donor wall)• Elite events with leaders of the business world

(e.g. Editor of Forbes)

Capstone $50,000 – $99,999 • All Pillar benefits• Development of specific benefits to align with

strategy & goals of investor• One exclusive “Capstone Investor” event per

year• Board positions considered as appropriate

Pillar $25,000 – $49,999 • All Anchor benefits• Minimum one visit with GNO, Inc. CEO per year• One exclusive “Pillar Investor” event per year

Anchor $10,000 – $24,999 • All Cornerstone benefits• Special in-person events• Clickable link on website

Cornerstone $5,000 – $9,999 • Regular electronic communication• Regular investor briefings• Special regional asset tours• Investor referral program• Minimum one stewardship visit with GNO, Inc.

staff per year• Business assistance from GNO, Inc. staff as

needed• Involvement in GNO, Inc. committees

GNO, INC.GNO, Inc. offers its investors a range of benefits in exchange for their financial support. In addition, we often design special benefits for Capstone and Pinnacle Investors.

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HOW TO INVEST

Determine your desired level of financial and intellectual support.

Fill out the enclosed pledge form with your business information and commitment level.

Return completed form via email to Vera Lester at [email protected], fax to (504) 527-6950, or mail to:

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For additional information or questions, visit gnoinc.org/support-gno-inc or contact Vera Lester at (504) 527-6943 or [email protected].

365 Canal Street, Ste. 2300 New Orleans, LA 70130

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THANK YOU

GNO, INC. REGION

TANGIPAHOA

JEFFERSON

ST. CHARLES

ST. JAMES

ST. JOHN THE BAPTIST

WASHINGTON

ST. TAMMANY

ST. BERNARD

PLAQUEMINES

ORLEANS