How to transform your organization from Good to Great to

Glowing

“To be a great company today,

you have to be a good company”

Jeff Immelt, CEO, General

Electric

Creating Glow • Develop meaningful collaborations between

your organization and organizations in other sectors to create a greater good for society

• Engage all internal and external stakeholders of your organization in this desire to do good and effect positive change

• Embed a “cause consciousness” into the culture of your organization

• Visualize and then put the steps in place to create a future where your financial success is in direct correlation to the benefits you provide for others

Everybody Wins!Addressing all Stakeholders

Firms of Endearment

“When companies strive to make the world a better place, they have generally rewarded their shareholders to an astonishing degree.” 

Did You Know?

92% of the public have a more positive image of a company that supports a cause they care about87% of the public are likely to switch from one product or service to another (price and quality being equal) if the other product or service is associated with a good cause88% of Gen Y want to buy from “good” companies87% of employees in companies doing cause marketing feel a strong sense of loyalty to them

Did You Know?

According to The Haas School of Business at UC Berkeley, “Cause marketing is the fastest growing form of sponsorship in North America.”

What is Cause Marketing?

Cause marketing is a partnership between two or more nonprofit and for-profit organizations whereby each party receives benefit toward their individual marketing objectives, while striving to create a greater good through their combined resources.

What is Glow?

• A radiance that begins within an organization when it is committed to a greater good for society

• When you focus your business on “Everybody Wins”, this radiance begins to shines outwardly

• Your reputation for being “good” grows and attracts the attention of the public, new customers, the media – all who come in contact with your organization

• Everyone admires your cause consciousness, and you begin to glow!

Create a Greater Good

Photo by Gene Dailey

Bruce W. Burtch, Inc. The Cause Marketing Catalyst

www.bruceburtch.com415-454-0839