Global RTB Market 2015-2019
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Global RTB Market 2015-2019 TechNavio Insights
description
Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. This process allows advertisers to bid for the online inventory that best fits their buyer profile.TechNavio's analysts forecast the Global RTB market to grow at a CAGR of 41.18 percent over the period 2014-2019.
Transcript of Global RTB Market 2015-2019
Global RTB Market 2015-2019
TechNavio Insights
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Market Overview: RTB
About RTB• Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience)
through a bidding process.
• This process allows advertisers to bid for the online inventory that best fits their buyer profile.
• Real-time audience data including location, age, gender, among others. The auction environment is provided by advertising exchanges/marketplaces.
• These marketplaces predict audience response to calculate the floor price of advertising to a specific inventory.
• The vendors in this market also help advertisers automatically regulate bidding cost, based on the profile of the audience, on the publisher's website in real time.
• Online RTB-based display advertising offers advertisers flexibility in their advertising decisions based on real-time user responses, unlike non-RTB advertising where there is no certainty of generating responses.
• TechNavio's analysts forecast the Global RTB market to grow at a CAGR of 41.18 percent over the period 2014-2019.
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Covered in This Report• The Global RTB market covers the present scenario and the growth prospects of the Global RTB market for the period
2015-2019.
• To calculate the market size, the report takes into account the revenue generated from RTB channels.
• The report also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global RTB market.
• In addition, the report discusses the major drivers that influence the growth of the Global RTB market.
• It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
• TechNavio's report, the Global RTB Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.
• The report covers the Americas, and the EMEA and APAC regions; it also covers the Global RTB market landscape and its growth prospects in the coming years.
• The report also includes a discussion of the key vendors operating in this market.
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Key Regions
Americas
EMEA
APAC
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Key Vendors
Key Vendors• Adap.tv• AppNexus• BrightRoll• Facebook• Google• SpotXchange• Tremor Video• TubeMogul
Other Prominent Vendors• Accuen• Adconion Media Group• BrandScreen• Casale Media• Convertro• Criteo• Dárriens Media Exchange• DataXu• Exchangelab• Ignition One• Infectious Media
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Market Drivers, Challenges and Trends
Guest BloggersDriver• Need for Improved ROI.• For a full, detailed list, view our report.
Challenge• Privacy and Security Concerns for Brands.• For a full, detailed list, view our report.
Trend• Increased Demand for RTB-based Direct Ad
Sales.• For a full, detailed list, view our report.
A detailed analysis of each market driver, challenge and trend is available in our
report:
Global RTB Market 2015-2019
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Key Questions
Questions Answered in Our Report• What will the market size be in 2018 and what will the growth rate be?• What are the key market trends?• What is driving this market?• What are the challenges to market growth?• Who are the key vendors in this market space?• What are the market opportunities and threats faced by the key
vendors?• What are the strengths and weaknesses of the key vendors?
You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.
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View Our Report
Global RTB Market 2015-2019
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TechNavio's report, Global RTB Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts.
Published on: November 12, 2014 | 111 Pages | SKU: IRTNTR4621
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