Global Network - Toto Ltd. · TOTO Group Business Expansion Overseas marketing stage Brand...
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Innovation 1 2 st STAGE nd STAGE Approach involving prominent facilities Delivery of products to prominent hotels, airports and other sites, creating opportunities for product brand exposure. Strengthening of sales network Development of dealers network, dealer showrooms. Asia Malaysia: MS Thailand: SS MS Singapore: RH SS UAE: SS Taiwan: SS MS South Korea: SS Vietnam: SS MS Myanmar: SS India: SS MS Indonesia: SS MS Europe Germany: RH SS MS France: SS U.K.: SS Sales; regional headquarters 1 Manufacturing 1 China RH SS MS RH : Regional headquarters SS : Sales sites MS : Manufacturing sites Global Network Sales; regional headquarters 1 Sales 1 Manufacturing 8 Sales; regional headquarters 1 Sales and manufacturing 4 Manufacturing 1 Sales 1 TOTO Corporate View 2016 9 TOTO Group Business Expansion Overseas marketing stage Brand awareness Executing sales strategies in-line Market penetration The overseas housing equipment business will drive growth for the TOTO Group by promoting the growth of business in the Americas, China, Asia and Europe as well as cultivating new markets. In addition to building a structure to locally develop, produce and sell the most suitable products for each region and respecting the local culture and lifestyles, we will strengthen our overall business foundation using a three-stage marketing strategy of brand awareness, market penetration and establishment of a luxury brand. India Europe Myanmar Vietnam
Transcript of Global Network - Toto Ltd. · TOTO Group Business Expansion Overseas marketing stage Brand...
Innovation
1 2st STAGE
nd STAGE
Approach involving prominent facilitiesDelivery of products to prominent hotels, airports and other sites, creating opportunities for product brand exposure.
Strengthening of sales networkDevelopment of dealers network, dealer showrooms.
AsiaMalaysia: MS Thailand: SS MS
Singapore: RH SS UAE: SS
Taiwan: SS MS South Korea: SS
Vietnam: SS MS Myanmar: SS
India: SS MS Indonesia: SS MS
EuropeGermany: RH SS MS France: SS
U.K.: SS
Sales; regional headquarters 1 Manufacturing 1
ChinaRH SS MS
RH : Regional headquarters
SS : Sales sites
MS : Manufacturing sites
Global Network
Sales; regional headquarters 1 Sales 1
Manufacturing 8
Sales; regional headquarters 1 Sales and manufacturing 4
Manufacturing 1 Sales 1
TOTO Corporate View 20169
TOTO Group Business Expansion
Overseas marketing stage
Brand awareness
Executing sales strategies in-line with the stage of each country
Market penetration
The overseas housing equipment business will drive growth for the TOTO Group by promoting the growth of business in the Americas, China, Asia and Europe as well as cultivating new markets.
In addition to building a structure to locally develop, produce and sell the most suitable products for each region and respecting the local culture and lifestyles, we will strengthen our overall business foundation using a three-stage marketing strategy of brand awareness, market penetration and establishment of a luxury brand.
India Europe Myanmar Vietnam
Innovation
2 3 rd STAGE
Strengthening of points of contactProduct seminars and presentations, etc., via flagship showrooms.
AmericasU.S.: RH SS MS Brazil: SS
Mexico: SS MS
JapanRH SS MS
Holding company 1 Sales 1
Sales and manufacturing 2
Manufacturing 9 Service, etc. 7
Sales 13 Showroom 101
TOTO Corporate View 2016 TOTO Corporate View 2016 10TOTO Corporate View 2016 10
Executing sales strategies in-line with the stage of each country
Market penetration Establishment of a luxury brand
China U.S. TaiwanVietnam Thailand
Corporate Section Social, Environmental & Financial SectionBusiness Overview Section
Corporate Data
New Business Domains
Global Housing Equipment Business
Japan China Asia Americas Europe
Environmental and Social Data
Financial Data
Governance Data
Corporate Section
Corporate Data Business Strategy
Social, Environmental & Financial SectionBusiness Overview Section
