Global Muslim Travel - itb-kongress.de€¦ · ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL...
Transcript of Global Muslim Travel - itb-kongress.de€¦ · ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL...
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Presented By:
Reem El Shafaki
Senior Associate
March 8th, 2013
ITB Berlin
Global Muslim Travel A $126 billion Market!
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Table of Contents
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1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
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Global Muslim Travel Market 3
First-ever Global Study on the Muslim Travel Market Landscape
Objective: Enable industry to evaluate the
potential & opportunities & develop key engagement frameworks for market strategy
Approach: Market sizing, Primary survey, Interviews, Case Studies & Recommendations
Joint report by : DinarStandard & Crescentrating
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Global Muslim Travel Market
Growth rate: 4.8% through 2020, compared to global average of 3.8%
Muslim Lifestyle Travel Market Sizing
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Expected to reach 14% of global travel market in 2020
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Global Muslim Travel Market
Top Source Countries
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Global Muslim Travel Market
Top Source Countries
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Global Muslim Travel Market
Regional Breakdown of Global Muslim Travelers Share of Outbound Tourism Expenditure
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Global Muslim Travel Market
Top Muslim Tourism Destination Countries
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Kuala Lumpur, Malaysia
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Table of Contents
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1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
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Global Muslim Travel Market
Halal food services
Salaath (Prayer) facilities Need to have
Good to have
Nice to have
Water usage friendly washrooms
Ramadhan (fasting) services & facilities
No non-Halal activities
Recreation facilities and services
Muslim Traveler Needs categorization by Crescentrating
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Global Muslim Travel Market
Leisure Tourism Survey
922 respondents
• 50% of the respondents live in Asia
• 22% in MENA
• 15% Americas
• 11% Europe/Central Asia
• 2% in Sub-Saharan Africa
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Global Muslim Travel Market 12
Question:
When is the last time
you traveled for a
leisure vacation?
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Global Muslim Travel Market 13
Question:
Overall, which of the
following are important
to you when travelling
for leisure?
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Global Muslim Travel Market 14
Question:
Who did you travel
with on your last
leisure trip?
(Select all that apply)
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Global Muslim Travel Market 15
Question:
How did you purchase
your travel services on
your last leisure trip?
(Select all that apply)
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Table of Contents
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1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
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Global Muslim Travel Market 17
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Global Muslim Travel Market
ISLAMIC THEMED ‘SPECIAL INTEREST’ TRAVEL PACKAGES
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Global Muslim Travel Market
Sun sea & halal commercial on Islamic beach holiday
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Global Muslim Travel Market
Gold Coast – Queensland Australia
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Global Muslim Travel Market 22
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Global Muslim Travel Market
Hong Kong view for Muslim visitors to China
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Table of Contents
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1 Muslim Lifestyle Travel Market Sizing
2 Travel Habits of Muslim Tourists
3 What Some Destinations are Doing
4 What you can do to attract more Muslim Travelers
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Global Muslim Travel Market
Steps to Develop a “Muslim” Market Strategy
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Global Muslim Travel Market 26
Customization Levels
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Global Muslim Travel Market
Muslim Travel is booming!
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What are you doing to grab a share of this market?