Global Market Research Report :Hong kong beer market insights 2013
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Transcript of Global Market Research Report :Hong kong beer market insights 2013
Report: Hong Kong Beer Market Insights 2013
Category: Food and Beverage
www.researchonglobalmarkets.com
www.researchonglobalmarkets.com
• Publish date: Jul 10, 2013
• Number of slides: 85
• Geographic coverage: Hong Kong
• Available format: PDF, CD, Hardcopy
• Price for Single User License: USD 1,958
• Price for Site License: USD 1,958
• Price for Global User License: USD 1,958
• Delivery Time: Within 1 business day
• Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google
Wallet, PayPal
Report Details
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
• The dominating trend of consumers having a strong preference for
cold and transparent beer in Hong Kong is expected to continue in
the future
• Metal and glass are the only two pack materials available in Hong
Kong
• Although glass experienced higher growth in 2012, the metal keg
format is expected to grow faster in 2013 due to the popularity of
draught beer
• On- and off-premise split has changed very little in 2012, with
consumers maintaining similar consumption habits to 2011
Report Insights
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
• Carlsberg remained strong in the market and grew very steadily
during 2012
• The top three leading brands, Blue Girl, San Miguel and Skol,
retained a strong presence in the market
• Although San Miguel experienced a drop in sales of its own brand, it
acquired the distribution rights of many international brands and
maintained its overall market position
• A levy on glass bottle suppliers is being considered by the
government, which, if imposed the cost of beer will likely increase,
negatively impacting sales
Report Insights (Continued)
Report: Hong Kong Beer Market Insights 2013
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• Strong demand for leading and niche brands drove beer imports to
increase in 2012
• Sales have become somewhat restricted by cost pressures, such as
operations, rent and labour, which are steadily pushing prices
upwards
Report Insights (Continued)
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
• Structure of the Hong Kong Beer industry
• Market segmentation
• Distribution channel data
• Brewer profiles for major brewers
• Data and analysis of the performance of both domestic and imported
brands and reports on new product activity in 2012
• Analysis of the industry structure, reports on company volumes and
contains brewer profiles for major brewers
Report Coverage
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
• Gain a thorough understanding of the dynamics and structure of the
Hong Kong Beer industry
• Enable historical and current trend analysis with the help of data
including volumes from 2008 to 2012, plus forecasts for 2013
• Track new product activity in 2012
Report Benefits
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
Table of Contents
• Market Context
• Market Background Briefing
• Market Update
• Brewer Profiles
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
Table of Figures and Tables
Figures: • Beer Leading Brewers/Importers, 2012
• Beer Consumption by Pack Material/Type, 2012
• Beer Distribution by Channel, 2012
• Beer Consumption by Price Segment, 2012
Tables: • Hong Kong Population Size and Growth, 1991-2015F
• Asia Population Size and Growth, 2002-2013F
• Hong Kong Economic Indicators, 2004-2014F
• Taxation Base
• Historical Excise Rates of Beer
• Legal Controls on Beer
• Tax Burden on Beer @ 5% Abv, 2012
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
Table of Figures and Tables (Continued)
• Leading Retail Groups for Beer 2008-2012 (number of outlets)
• Beer Key Facts
• Top 10 Beer Brands - Volume, 2010-2012
• Top 10 International Premium and Super premium Beer Brands - Volume, 2010-2012
• Licensed Brand Owners and Licensees
• Beer Market Valuation (Local Currency), 2011-2013F
• Trade Margin Build-Up Model
• Selected Consumer Beer Prices: Off-Premise, 2011-2013
• Selected Consumer Beer Prices: On-Premise, 2011-2013
• Commercial Beverage Consumption - Litres Per Capita, 2002-2013F
• Commercial Beverage Consumption - Per Capita % Share, 2002-2013F
• Commercial Beverage Consumption - Per Capita Growth, 2003-2013F
• Commercial Beverage Consumption - Million Liters, 2002-2013F
• Average Beverage Consumption - Liters of Pure Alcohol (LPA) Per Capita, 2002-2013F
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
Table of Figures and Tables (Continued)
• Beer Production/Trade/Consumption, 2002-2013F
• Beer Production/Trade/Consumption - Growth, 2002-2013F
• Consumption of FABs and Cider, 2002-2013F
• Beer Foreign Trade By Country (Imports), 2009-2013F
• Beer Foreign Trade By Country (Exports), 2009-2013F
• Beer Market Valuation (Local Currency), 2011-2013F
• Beer Consumption by Local Definition, 2009-2013F
• Beer Consumption by Standard Price Segmentation, 2009-2013F
• Beer Consumption by Alcoholic Strength, 2009-2013F
• Beer Consumption by Type, 2009-2013F
• Beer Consumption by Geographic Scope, 2009-2013F
• Beer All Trademarks, 2008-2012
• Beer Brands by Local Definition, 2008-2012
• Beer Brands by Standard Price Segment, 2008-2012
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
Table of Figures and Tables (Continued)
• Beer Brands by Alcoholic Strength, 2008-2012
• Beer Brands by Type, 2008-2012
• Imported Brands by Origin, 2008-2012
• Beer Licensed Brands, 2010-2012
• Beer Trademark Owners, 2008-2012
• Beer Local Operators, 2008-2012
• Beer leading Brewers/Importers, 2008-2012
• Beer Consumption by Pack Mix: Refill ability/Pack/Size, 2009-2013F
• Beer Distribution: On vs Off Premise, 2009-2013F
• Breweries Capacity (000s HL)
• San Miguel Full Brand List
• San Miguel Brewery Hong Kong Brand Volumes 2008-2012
• Jebsen Full Brand List
• Jebsen and Co Ltd Brand Volumes 2008-2012
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
Table of Figures and Tables (Continued)
• Carlsberg Full Brand List
• Carlsberg Brewery Hong Kong Brand Volumes 2008-2012
• Hong Kong Beer Company Full Brand List
• HK SAR Brewery Brand Volumes 2008-2012
• Kingway Full Brand List
• Kingway Brewery Holdings Limited Brand Volumes 2008-2012
• Tsingtao Full Brand List
• Tsingtao HK Ltd Brand Volumes 2008-2012
• Telford Full Brand List
• Telford International Brand Volumes 2008-2012
• Heineken Full Brand List
• Heineken Hong Kong Brand Volumes 2008-2012
• Yanjing Full Brand List
• Yanjing HK Ltd Brand Volumes 2008-2012
Report: Hong Kong Beer Market Insights 2013
www.researchonglobalmarkets.com
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