Global Marcoms Social Media Final040810
-
Upload
kelly-quattlebaum -
Category
Documents
-
view
872 -
download
1
description
Transcript of Global Marcoms Social Media Final040810
Using Social Networking to Launch & Enhance Your Career
Kelly QuattlebaumPresident, Global Marcoms
+1 404 790 [email protected]
www.globalmarcoms.comwww.facebook.com/globalmarcoms
www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms
2(c) Global Marcoms 2010 - All rights reserved
About Global Marcoms
• An international consulting company that works with small to midsized businesses and global corporations to provide support for:
Social Media
Marketing
PR & Communications
Business Development
Sales
3(c) Global Marcoms 2010 - All rights reserved
Agenda
• Social Networking Defined• LinkedIn• Facebook• Twitter• HR and Social Media• Search Engine Optimization (SEO/SMO)
4(c) Global Marcoms 2010 - All rights reserved
Social Networking
• Definition: Social Networking (Social Media) is ...
Andrea Kaplan and Michael Haenlein define social media as "a group of Internet‐based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user‐generated content.”
User Generated Content
5(c) Global Marcoms 2010 - All rights reserved
• LinkedIn is a business‐oriented social networking site for professional networking
60 million users in more than 200 countriesPost a professional resumeRecommendations from peers, clients, employers‐ Number of recommendations improves SEO
• Originally designed ONLY to connect those you know• Open networking shifted focus from only known, trusted contacts, to a broader, global reach
Increasing First level connections allows you to build an expansive network
6(c) Global Marcoms 2010 - All rights reserved
Profiles
• Personal Profile
• Company Profile (Sole Proprietorships, Entrepreneurs)Company background information
Statistics, list of current and former employees
• Features and applicationsLink to Web sites, blogs, Facebook, Twitter
Embed video and blogs, reading lists and other apps in profile
• Customized link directly to public profilewww.linkedin.com/in/kellyquattlebaum
7(c) Global Marcoms 2010 - All rights reserved
Direct Link
8(c) Global Marcoms 2010 - All rights reserved
Expand Your Network
• Join Groups Toplinked.com (Open Networkers), 81k+LION500.com (Open Networkers), 28k+LION Worn with Pride!, 19k+Executive Suite (ExecuNet), 181k+‐ Executives and recruiters, NOT open networking group
• Connect to open networkers (LION, Toplinked)• Send invites to toplinked.com
Invite top 50• Update contact settings or summary with email
kelly.quattlebaum [at] globalmarcoms [dot] com• Add LION or Toplinked to headline
9(c) Global Marcoms 2010 - All rights reserved
Targeting Employers
• Identify potential job opportunitiesJob search‐ Keyword, Job title, Company, Location
• Prepare for interviewsReview company profileIdentify hiring manager, familiarize yourself with background, interestsConnect to open neworkers within the target company
• Join professional groups in related field or industryStart discussionsAnswering questions will position you as an expertCreate and run virtual events‐ www.freeconferencecall.com
10(c) Global Marcoms 2010 - All rights reserved
Related Sites
• Listing your information on multiple sites helps hiring managers and HR professionals find you:
www.xing.com‐ Comparable to LinkedIn
www.plaxo.com‐ Contact information, address book
www.zoominfo.com‐ Profile, search people and companies
www.ning.com‐ Customizable social networks based on shared interests
11(c) Global Marcoms 2010 - All rights reserved
• Facebook is a social networking site with more than 400 million users worldwide
comScore and Compete.com rank Facebook as the most used social network by monthly unique visitors and active users
• More social in nature, great for more personal communication
Share pictures, video, text, applications
• Pages for companies, profile more personalPages customized with 25 or more fans‐ www.facebook.com/username
12(c) Global Marcoms 2010 - All rights reserved
Facebook for Job Seekers
• Become a fan of target company’s pageConnect to hiring managers with caution – most use Facebook for personal connections with friends and family
• Invite friends to join professional eventsFriends can share your events and content on their walls
• Join groups related to your industry, interests• Be judicious about your wall posts
Remember: It is possible for a future employer to see your postsUse good judgment, or use privacy settings to your favorMonitor the content of your page‐ Tagged photos and other content
13(c) Global Marcoms 2010 - All rights reserved
• Twitter is a social networking and microbloggingservice
Tweet = 140 characters sent to others via SMS technology
• Share expertisePosition as expert
• Share tips, announce events, news items, etc
• Retweets act like viral marketingSpread from individual to individual through their network
• Profile description improves SEOImages with text appear in Search Engines
14(c) Global Marcoms 2010 - All rights reserved
Tweets for Peeps
• Reminder: Once you tweet it, you can’t delete itCan delete tweet, but you don’t know who has already seen it‐ Be positive!
Tweets can be private or public‐ Private will only be seen by your followers, not those looking for you
‐ Create separate profile for public, professional tweets
• Use tweets to share your knowledge and wisdom• Follow companies of interest• Tweets can driver traffic to your Web site, blog, LinkedIn, Facebook or other online content
15(c) Global Marcoms 2010 - All rights reserved
Twitter Apps
• TweetdeckManage multiple accounts, search tweet content, track topics of interestLocate prospects and partners by researching profiles, tweetsLinks with Bit.ly for additional content‐ Bit.ly – short URLs with tracking capabilities, photo and videos
Facebook and LinkedIn account updates• Hootsuite
Manage multiple accounts, search tweet content, track topics of interestIntegrates with LinkedIn, Facebook and WordPress‐ Facebook Page updates
Links with Ow.ly for pics and docs‐ Ow.ly – short URLs for Web content, documents and images
Schedule upcoming Tweets for events or announcements• Socialoomph
Facebook, Twitter, BlogsAuto responses to new followersMany other features, including scheduling and automation
16(c) Global Marcoms 2010 - All rights reserved
We take the guesswork out of finding a job
• Proven system that has helped over 250,000 job seekers
• Your own professional career coach• 10 simple complete steps (over 70 short videos)• “Edutaining”…Your own personalized virtual office• Tracking and follow‐up system• Only $24.95 to enhance your career NOW• Guarantee…..(Nothing to loose, everything to gain)
www.jobs4gradsnow.com wwww.jobs4allnow.com
17(c) Global Marcoms 2010 - All rights reserved
HR and Social Media
• How are HR professionals using Social Media?Toolbox.com/PJA survey1 revealed that:‐ HR pros consume Social Media content more than editorial and vendor content
‐ CNNmoney2: “active participation in social media is an important component of the HR job role”
Approximately half of all employers (HR pros) use Social Networking to screen potential employees3
‐ 35% have not hired an applicant due to questionable online content
• What Social Media tools to HR pros use most?LinkedIn, Facebook and Twitter (respectively)4
1. http://bit.ly/ctEw2F 2. http://bit.ly/bGHRqQ 3. http://bit.ly/aU68tt 4. http://bit.ly/cj50o3
18(c) Global Marcoms 2010 - All rights reserved
SEO and SMO
• Search Engine OptimizationImproves results in search engines (i.e. Google)
Allows HR and hiring managers to find you
• Social Media OptimizationImproves results in search engines
Increases ability to locate you or your company
Drive traffic to Web content via social media
19(c) Global Marcoms 2010 - All rights reserved
SEO and SMO
www.plaxo.com
Amazon.com Reviews
20(c) Global Marcoms 2010 - All rights reserved
SEO and SMO
Web site
21(c) Global Marcoms 2010 - All rights reserved
Summary
• Social Networking and Social Media are excellent resources to launch your career
• Position yourself as a professional, leader
• Identify prospective employers
• Go into your next interview well‐armed with information
• Let HR pros and hiring managers find you
22(c) Global Marcoms 2010 - All rights reserved
Upcoming Event
• LinkedIn: Maximizing Your NetworkHands‐on LinkedIn training
Enhance your profile
Business Development Techniques
Expand your network
• Friday, April 30, 2010, 8:30 am – 10:30 amThe Georgian Club, Atlanta, GA
Cost: $25, includes breakfast
• Email [email protected] for more info, or visit http://bit.ly/LI032610
Using Social Networking to Launch & Enhance Your Career
Kelly QuattlebaumPresident, Global Marcoms
+1 404 790 [email protected]
www.globalmarcoms.comwww.facebook.com/globalmarcoms
www.twitter.com/globalmarcomshttp://www.linkedin.com/companies/global-marcoms
www.twitter.com/kquattlebaumwww.kellyquattlebaum.com
http://www.linkedin.com/in/kellyquattlebaum
Thank You!