Global LCD Market and New Tech. Perspectivesitfind.or.kr/smartkorea/2008/S5_5.pdfTSP Market Forecast...

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Vice President

Calvin [email protected]

Global LCD Market and

New Tech. Perspectives

All contents of this file are copyright by the author and Displaybank 2/55

Displaybank

ElectronicMaterial

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KOREA (Bundang) : Headquarters8F 810, Yatap Leaders Bldg. 342-1 Yatap-dong, Bundang-gu, Seongnam-si, Gyeonggi-do, Korea (463-828)Tel : +82-31-704-7188, Fax: +82-31-704-7187E-mail : [email protected] Representative : CEO Peter Kwon ([email protected])

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45%Korea

55%

Taiwan42%

Korea43%

Japan11%

China4%

Others0%

Taiwan8%

Korea92%

Large TFT-LCD (Revenue)

PDP(Revenue)

AMOLED (Shipment)

1H 2008, Global Large-Size TFT-LCD, PDP, and AMOLED Market Share by Region (Based on Sales)

Intimate network with key companies in display industry

Founded in 1999, 35 Members in W/Wide


Summary

v New Application Market is facing to new Era

- TSP, PID, 3D Display, E-Book, Flexible

v TFT-LCD is getting better from End of 2nd Quarter in 2009

v PDP is having alliances and growing slowly

v New waves from Displays



New Application Market



2000 2007

90%

7%

2001 2007

40%

0.4%

Key Driving Factor - Flat Panel Display


1980 2010 20401990 2000 2020 2030

TFT-LCD

OLED

Flexible

3DPDP

CRT Era Flat Panel Display Era Flexible Display Era

Long-term Display History

CRT

2008

We are Here!


New Application in Display Market

ü TSP

ü PID

ü 3D Display

ü e-BOOK

ü Flexible


Definition of TSP

àNo mouse, no Keyboard,

therefore no training at all

à Just Touch What You Want

à The Most Humane Interface

(source: “In-depth Analysis: Touch Screen Panel Industry Trend & Business Strategies” Report)


TSP Insight

<Apple’s iphone boosted touch screen panel demand

in 2007 >

<Even orangutans can do “touch” – Atlanta Zoo>


TSP Market Issue in 2008 – Mobile Phone

§ Touch Screen has become a mainstream of mobile input device.

§Want more functional and more stylish phone? Touch screen can be an answer.

Design

Function

Phone Phone Phone Phone Phone

Camera Camera Camera Camera

MP3 MP3 MP3

TV & Movie TV & Movie

Navigation

(source: Displaybank)

Phone

Camera

MP3

TV & Movie

Navigation

PDA

<E

volu

tion o

f Mobile

Phones >


0

500

1,000

1,500

2,000

2,500

3,000

2008 2010 2012

0%

5%

Large(10.4"~) Penetration(%)

0

500

1,000

1,500

2,000

2,500

3,000

3,500

2008 2010 2012

0%

5%

10%

15%

20%

Small&Medium Penetration(%)

TSP Market Forecast (Revenue)

(source: “In-depth Analysis: Touch Screen Panel Industry Trend & Business Strategies” Report)

2008 2010 2012 CAGR

Small & Medium 941 2,013 3,094 35%

Penetration(%) 9% 14% 18%

(Unit: US$ Mil)

* Small & Medium:Mobile Phone,DSC,PMP,Game,Navigation,Camcorder, etc. * Large(10.4”~): Note PC, Monitor, Casino, Industrial, TV, Public Display

2008 2010 2012 CAGR

Large(10.4”~) 832 1,516 2,481 31%

Penetration(%) 2.4% 3.5% 4.7%

Small and Medium Large(10.4”~)


Public Information Display

Digital Information Display

Digital SignagePublic Display

What shall we call it???

New Application : PID


§ PID shares relatively the same area with TV but covers wider range.

FHD

HD

SD

~9” 10”~19” 20”~29” 30”~39” 40”~49” 50”~59” 60”~150”

Notebook

Monitor

Multi Function Monitor

PID

DTV

Second TV

screen size

Resolution

(Source: Displaybank Report, ‘PD Market Trend Analysis & Forecast’)

Definition : Display Application


Public Information

Display

Application of PID(Vague and Complicate)

Transportation

Advertisement

Point on Sales

Education

Control CenterOffice Board

Event & Rental

Financial

Entertainment

(Source: Displaybank Report, “PID Market Trend Analysis & Forecast”)

(Source: SEC website)

(Source: SEC website)

Entertainment(Museum)


0

2,000

4,000

6,000

8,000

10,000

2008 2009 2010 2011 2012

PDP

LCD

PID Market Forecast (units)

(Unit: K pcs)

31%

13%13%

CAGR 28%CAGR 28%

(Source: Displaybank Report, “PID Market Trend Analysis & Forecast”)

2008 2009 2010 2011 2012 CAGR

LCD 3,030 4,548 6,166 7,527 8,962 31%

PDP 771 901 1,050 1,176 1,255 13%

Total 3,801 5,449 7,216 8,703 10,218 28%


3D Display

Why 3D Display??

- Improve accuracy and reduce errors

- Allow better understanding of spatial relationships

- Differentiate products

- Increase impact

- Provide more immediacy and sense of reality

(LGE LCD Monitor)

Games(DIMEN, SevenData)

(3D PSP)

(Samsung’s 3D Phone)

(Philips 3D Monitor)

(SEC’s 3D PDP TV)


0

1,000

2,000

3,000

4,000

5,000

2008 2009 2010 2011 2012

Large(10.4"~)

Small&Medium

3D Display Forecast

CAGR 137%CAGR 137%

2008 2009 2010 2011 2012 CAGR

Small & Medium 6 13 32 95 208 143%

Large(10.4”~) 141 320 1,104 2,721 4,436 137%

3D Display Total 147 333 1,136 2,816 4,644 137%

(Unit: US$ Mil)

(Source: Displaybank Report, “3D Market Trend Analysis & Forecast”)


e-Book

Why e-Book?

- Simple to use: no computer, no cables

- More than 120,000 books available

- Lighter and thinner than a typical paperback.

Amazon’s e-reader “kindle” (Nov.2007)

Amazon.com

(Sony’s e-reader – Nov.2007)

(iRex’s e-Book “iLiad”-Oct.2006)

(Jinke Hanin -Oct.2006)

(Cybook’s e-book “Booken” )

(Neolux’s e-book “NUUT”- July.2007)

(e-READ’s “STAReBOOK”)


Flexible Display

Why Advantages of Flexible Display?

- More rugged

- Lighter weight and More compact

- Conformal

- Bendable and Flexible

- Roll-to-Roll compatible and Flexible Design Capable

Signs and Information Displays

AutomobileWearable

Mobile Phone

E-paper

Large Area Display Applications


Flexible Display Forecast

0

1000

2000

3000

4000

5000

6000

7000

2008 2011 2014 2017

0%

5%

10%

15%

20%

25%

30%

Current Display Market

Flexible Display Market

Flexible Display Market(%)

(Source: Displaybank Report, “Flexible Display Technology and Market”)

2008 2011 2014 2017 CAGR

Flexible Display Market 1 28 325 1,541 126%

Current Display Market 2,465 2,915 3,648 4,620 7%

Total 2,467 2,943 3,973 6,162 12%

Flexible Display Market(%) 0% 1% 8% 25%

ü Replacing Market : Mobile, NTPC, MNT, TV, etc

ü Creating Market : e-Book, Signage, Wearable, etc

(Unit: M pcs)


LCD Market Dynamics



-4.3%0.3%

9.8%14.5%

7.2%

-3.1% -2.0%2.4%

-2.6%

6.7%

17.8%21.2% 21.9% 19.7%

4.0%

0

5,000

10,000

15,000

20,000

Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%CMOAUOLPLSamsungOPM

2008, LCD Market Dynamics

Q3’08Sales Revenue(-11%)

OPM(-82%)Top4 Panel Makers’ OPM and OPM Ratio

(Mil.US$)

US$ 16.0 Bil

US$ 14.1 Bil

(Source: Displaybank Report, ‘Large Area TFT-LCD Panel Supply and Demand Analysis’)


Panel Shipment Trend

8.3%

16.1%12.3% 14.4%

-3.0%

3.6%

21.5%

5.3%

-1.7%

22.4%

11.6%

3.9%-0.9%

6.8%

-3.5%

0.0

20.0

40.0

60.0

80.0

100.0

120.0

Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08

-10.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%OthersLCD TVNotebookLCD MonitorQoQ

LCD Shipment Result

(Mpcs)

Q3’08 : -3.5%

118.2M114.0M

(Source: Displaybank Report, ‘Monthly Large Area TFT-LCD Panel Shipment Report’)


Panel Price Drop

0

100

200

300

400

Sep'07Oct Nov DecJan'08Feb Mar Apr May Jun Jul Aug Sep Oct(E)

TFT-LCD Panel ASP

(US$)

TV 32”W

MN 19”W

NB 15.4”W

Jun’08 Sep’08 QoQ

TV-32”W 301 249 -17%

MN-19”W 119 74 -38%

NB-15.4”W 99 70 -29%

(Source: Displaybank Report, ‘Monthly Large Area TFT-LCD Panel Price Report’)


70.0

90.0

110.0

130.0

150.0

Q1'07 Q1'08 Q1'09

Q3'08Q4'07

Demand Changes

Increasing of pre-order demand

Decreasing of Panel Demand

• IT Panel

• Because of pre-order demand, the panel demand shifted to 1st half of 2008

• SET(Brand and OEM) makers have a plan to reduced the production plan less than before (IT Spending 2~3%)

• TV Panel

• FPD TV demand has got weakness in North America and E.U

• Demand in China was decreased (World Wide 3%)

Monitor Production Plan for July’08Monitor Production Plan for July’08

0.0

0.5

1.0

1.5

2.0

2.5

3.0

A B C D E F G H I J

Ver1

Ver2

Ver3(Latest)

Ver1 à Ver2 à Ver3

12.1M à 11.5M à 11.1M

8.9% DECREASE



6.6%

-5.8%

9.8% 8.8%

3.8%

-3.4%

23.1%

8.8%

5.4%

-2.3%

9.5%

-1.2%

0.0

10.0

20.0

30.0

40.0

50.0

60.0

70.0

Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

MonitorNotebookLCD TVOthersQoQ

TFT LCD Panel Demand Forecast

Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

Monitor 37.3 45.1 48.3 48.6 48.8 51.3 47.3 49.5 47.5 51.7 54.9 54.6

Notebook 22.0 26.9 28.9 30.6 31.1 36.4 36.9 39.0 36.1 39.7 43.1 44.7

LCD TV 14.7 19.6 22.5 25.9 23.1 25.2 27.2 30.4 28.4 31.8 36.2 40.0

Others 2.7 2.8 3.0 3.1 2.8 2.9 3.0 3.1 2.9 3.0 3.1 3.2

Total 76.7 94.4 102.7 108.2 105.8 115.8 114.4 122.0 114.9 126.2 137.3 142.5

QoQ -3.4% 23.1% 8.8% 5.4% -2.3% 9.5% -1.2% 6.6% -5.8% 9.8% 8.8% 3.8%


(Unit: Mpcs)

2007 2008 2009

179.3 196.9 208.7

108.4 143.4 163.6

82.7 105.9 136.4

11.6 11.8 12.2

382.0 458.0 520.9


Panel Demand Forecast (Quantity based)

2007 2008 2009 2007 2008 2009

2007 2008 2009

20”W

17”

19”W

22”W

24”W

19”

13.3”W

15.4”W

17”W

14.1”W

~30”W

37”W

32”W

40”W

42”W

46”W

LCD Monitor Panel Demand by SizeLCD Monitor Panel Demand by Size Notebook Panel Demand by SizeNotebook Panel Demand by Size

LCD TV Panel Demand by SizeLCD TV Panel Demand by SizeLCD Monitor panel• Size enlarge (17” à19”W, 22”W)

• Wide format (19”W, 22”W, 24”W)

•16:9 (15.6”W, 18.5”W, 21.5”W)

Notebook panel• Standardization (14.1”W, 15.4”W)

• New product (15.6”W, 16”W)

• Wide format (over 98%)

LCD TV panel• Size enlarge (32”W à 40/42”W, 46”W)

• Opening of a new market (52”W à55”W)

52”W


17”W

16”W15.6”W

55”W


8.4%

17.9%

10.2%

3.8% 4.4%

10.2%

-2.3% -3.0%

2.3%

8.7% 9.3%

13.7%

0.0

5.0

10.0

15.0

20.0

25.0

Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

-10%

0%

10%

20%Demand(A)

Net Supply Capacity(B)

Glut (B-A)/A

Supply and Demand Forecast

Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

Demand (A) 9.6 12.2 13.9 15.8 14.8 16.1 16.6 18.3 17.3 19.4 21.7 23.4

Net Supply Capacity (B) 10.5 12.0 13.5 16.2 16.1 17.6 18.9 19.8 20.4 21.3 22.5 24.5

Glut (B-A)/A 10.2% -2.3% -3.0% 2.3% 8.7% 9.3% 13.7% 8.4% 17.9% 10.2% 3.8% 4.4%

(Unit: Ksqm)

Demand : Large area panel demand (based on Area)Supply : Large area panel production capacity (based on Area - yielded)

Over SupplyOver Supply

ShortageShortage

0~8%,Balance (Tight)0~8%,Balance (Tight)



TFT-LCD Line Expansion Plan(Ksheet/m)

Company Line Gen INPUT M.P Substrate Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

Samsung T7-1 7 130 Q1'05 1870x2200 113 125 125 127 130 135 140 150

Samsung T7-2 7 150 Q1'06 1870x2200 126 136 144 150 150 150 150 160

Samsung T8-1(Ph1) 8 60 Q3'07 2200x2500 53 60 60 60 60 60 65 70

Samsung T8-1(Ph2) 8 60 Q3'08 2200x2500 29 44 55 60 60 60

Samsung T8-2 8 60 Q2'09 2200x2500 15 30 50

LGD P6-1 6 220 Q3'04 1500x1850 172 175 180 190 200 210 220 230

LGD P6-2 6 60 Q2'09 1500x1850 15 30 55

LGD P7 7 180 Q1'06 1950x2250 125 155 172 179 180 180 180 180

LGD P8 8 83 Q1'09 2200x2500 5 30 50 60

AUO L6A 6 130 Q2'05 1500x1850 120 130 130 130 130 130 130 130

AUO L6B 6 120 Q3'05 1500x1850 88 95 100 110 120 120 120 120

AUO L7A 7 75 Q4'06 1950x2250 58 62 70 75 75 75 75 75

AUO L7B 7 60 Q2'09 1950x2250 1 15 30

AUO L8A 8 40 Q2'09 2200x2500 5 15 35

CMO Fab6 6 120 Q1'08 1500x1850 5 45 55 65 70 80 100 130

CMO Fab7 7 100 Q2'07 1950x2250 50 65 75 85 85 100 100 100

CMO Fab8 8 30 Q3'09 2200x2500 5 15

CPT L2 6 120 Q3'05 1500x1850 85 85 65 80 80 85 90 110

Innolux Fab3 6 60 Q2'09 1500x1850 5 20 40

Sharp No1 6 60 Q1'04 1500x1800 60 60 60 60 60 60 60 60

Sharp No2 8 60 Q3'06 2160x2400 70 78 85 90 90 90 90 90

Sharp No3 10 36 Q3'09 2880x3080 5 15

IPS Alpha 6 60 Q2'06 1500x1850 60 60 70 75 75 75 75 75

Century 5 60 Q1'09 1200x1300 5 15 35 53

delayed Ph2 30K to 2010

Possible to delay M.P


Possible to delay CAPA. increase







delayed M.P from Q4’08 to Q1’09



Supply and Demand Analysis


10.2%

-2.3% -3.0%

2.3%

8.7% 9.3%

13.7%

8.8%

17.9%

10.2%

3.8% 4.4%

2.7%2.9%

9.8%

-10.0%

0.0%

10.0%

20.0%

Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

Glut (변경전 )

Glut (변경후 )

Applying new Capacity Plan


Operating ratio (adjustment of Glass input)

Company Line Gen D-Capa. M.P Glass Size Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

Samsung L5 5 200 Sep'02 1100x1250 100% 100% 93% 93% 98% 100% 100% 100%

Samsung L6 5 200 Q4'03 1100x1300 100% 100% 93% 93% 98% 100% 100% 100%

Samsung T7-1 7 100 Q1'05 1870x2200 100% 100% 96% 99% 100% 100% 100% 100%

Samsung T7-2 7 120 Q1'06 1870x2200 100% 100% 97% 102% 100% 100% 100% 100%

Samsung T8-1(Ph1) 8 60 Q3'07 2200x2500 100% 100% 100% 100% 100% 100% 100% 100%

Samsung T8-1(Ph2) 8 60 Q3'08 2200x2500 87% 100% 100% 100% 100% 100%

LG Display P4 5 160 May'02 1000x1200 100% 100% 98% 99% 100% 100% 100% 100%

LG Display P5 5 160 Mar'03 1100x1250 100% 100% 90% 96% 100% 100% 100% 100%

LG Display P6-1 6 220 Q3'04 1500x1850 100% 100% 81% 95% 95% 100% 100% 100%

LG Display P7 7 180 Q1'06 1950x2250 100% 100% 81% 95% 97% 100% 100% 100%

AUO L5A 5 55 Jun'03 1100x1250 100% 100% 77% 85% 86% 93% 100% 100%

AUO L5B 5 80 Q2'04 1100x1300 100% 100% 89% 94% 94% 100% 100% 100%

AUO L5C 5 120 Q3'05 1100x1300 100% 100% 92% 90% 88% 96% 96% 96%

AUO L5D 5 75 Q2'03 1100x1300 100% 100% 76% 76% 89% 100% 100% 100%

AUO L6A 6 130 Q2'05 1500x1850 100% 100% 92% 92% 96% 100% 100% 100%

AUO L6B 6 120 Q3'05 1500x1850 100% 100% 100% 86% 79% 83% 96% 100%

AUO L7A 7 75 Q4'06 1950x2250 100% 100% 100% 93% 100% 100% 100% 100%

CMO Fab3 5 145 Q3'03 1100x1300 100% 100% 83% 83% 83% 87% 97% 100%

CMO Fab4 5 180 Q1'05 1300x1500 100% 100% 91% 94% 97% 94% 94% 100%

CMO Fab5 5 180 Q4'06 1100x1300 100% 100% 89% 89% 89% 94% 100% 100%

CMO Fab6 6 50 Q2'08 1500x1850 100% 100% 100% 100% 100% 100% 100% 100%

CMO Fab7 7 100 Q2'07 1950x2250 100% 100% 100% 100% 100% 100% 100% 100%

HannStar Fab3 5 150 Q1'04 1200x1300 100% 100% 100% 100% 100% 100% 100% 100%

CPT L2 6 120 Q3'05 1500x1850 100% 100% 76% 94% 94% 100% 100% 100%

Innolux Display Fab2 5 85 Q1'05 1100x1300 100% 100% 96% 100% 100% 100% 100% 100%

Sharp No1 6 60 Q1'04 1500x1800 100% 100% 100% 100% 100% 100% 100% 100%

Sharp No2 8 60 Q3'06 2160x2460 100% 100% 94% 94% 100% 100% 100% 100%

IPS Alpha 6 60 Q2'06 1500x1850 100% 100% 100% 100% 100% 100% 100% 100%

BOE-OT B1 5 100 Q1'05 1100x1300 100% 100% 70% 77% 86% 92% 100% 100%

SVA-NEC S1 5 90 Sep'04 1100x1300 100% 100% 72% 83% 94% 100% 100% 100%

IVO 5 30 Q3'06 1100x1300 100% 100% 91% 92% 100% 100% 100% 100%

• Glass input/Design Capa (%)

(Source: Displaybank Report, ‘Large Area TFT-LCD Panel Monthly Market Update’)


Changing of Net Supply Capacity

10.0

15.0

20.0

25.0

Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

9%

6%

4%

2%

(Msqm)


3.4%2.4%

13.6%

8.5%

3.4%4.3%

10.2%

-2.3% -3.0%

2.3%

8.7% 9.3%

13.7%

8.4%

17.9%

10.2%

3.8% 4.4%

-10.0%

0.0%

10.0%

20.0%

Q1'07 Q2'07 Q3'07 Q4'07 Q1'08 Q2'08 Q3'08 Q4'08 Q1'09 Q2'09 Q3'09 Q4'09

Changing of Glut Ratio by glass input

§ Because of adjustment of glass input, the Glut ratio will be lower than before.

§ But, it can not effect so much till Q2’09 in panel price


0

100

200

300

400

Jan'08 Apr Jul Oct Jan'09 Apr Jul Oct

Panel ASP Forecast

TFT LCD Panel ASP

(US$) Jun'08 Apr~Jun'09 %

TV-32"W 301 191 -37%

MN-19"W 119 58 -51%

NB-15.4"W 99 56 -43%

Apr~Jun'09 Nov'09 %

TV-32"W 191 215 13%

MN-19"W 58 70 20%

NB-15.4"W 56 68 21%

Down Up



Will not last more than 3quarters

(200)

0

200

400

Q1'04 Q2'04 Q3'04 Q4'04 Q1'05 Q2'05 Q3'05 Q4'05 Q1'06 Q2'06 Q3'06 Q4'06 Q1'07 Q2'07 Q3'07 Q4'07

-20.0%

0.0%

20.0%

40.0%

(Unit: US$)

Glut Ratio

17” Panel Price

Balance7~8%

(Source: Displaybank Report, ‘Global TFT-LCD New Generation FABs and CAPEX Forecasts’)

3Q 3Q 1Q


1st half

2009

1st half2010

2nd half

2009

2nd half

2010

LCD Market Perspectives

(Source: Displaybank Report, ‘Global TFT-LCD New Generation FABs and CAPEX Forecasts’)

TV makers "cautiously optimistic" about holiday prospectsFlat-panel TV manufacturers are "cautiously optimistic" that strong sales in the first half of the year will continue through the holiday season. Two reasons for hope, despite the dire economic news, are that manufacturers have been rolling out more discounted models lately and the country's transition next February to all-digital TV signals. "In general LCD sales have been very good through the year. Although there have been negative macro-economic forces since Q1, the flat-panel sector has withstood the pressure very well," said Jonas Tanenbaum, Samsung visual display products group LCD products marketing vice president.

Global Economy will be rebound from next 2nd half of 2009CEO 166 Survey results : 21%(1st half of 209), 50%(2nd half of 2009) - Korea etnews.com

Better Conditions of LCD supply from 2009~2010Advanced LCD Panel makers are changing capacity plan to reduce in 2009 and Small and Medium display’s demand expansion to occupy more lines


PDP Market Forecast



PDP Alliances


Will Provide PDP Module

Will Provide PDP Module

Provide PDP Module

Changhong own 75%share of Orion PDP

Interested in PDP Biz.

Sole Customer?

§ Panasonic, Samsung, LGE and COC only

ü ü

ü ü

[40/48]


PDP Shipment Forecast(’08~’09)

0.0

1.0

2.0

3.0

4.0

5.0

6.0

7.0

8.0

Matsushita SDI LGE Hitachi Pioneer COC

2008

2009

Matsushita SDI LGE Hitachi Pioneer COC Total

2008 5.8 4.7 4.4 0.7 0.4 0.0 16

2009 7.0 5.5 4.2 0.1 0.2 0.7 17.7

(Unit: M pcs)

22%22%

17%17%

§Panasonic will absorb PDP module demand of Hitachi and Pioneer from 2009.

§SEC may consume all the PDP module production of SDI and PDP module will become a in-housed component.

§New player, COC will start PDP module production from early 2009.

[41/48]


PDP Shipment Forecast(~’12)

2008 2009 2010 2011 2012 CAGR

PDP TV 14.1 15.8 17.0 18.2 19.0 8%

Public 0.8 0.9 1.0 1.2 1.3 14%

PDP Module 16.0 17.6 19.1 20.4 21.3 8%

YoY(%) 31% 10% 9% 7% 4%

(Unit: M pcs)

0

5

10

15

20

25

2008 2009 2010 2011 2012

PDP TV

Public

PDP Module Demand

[42/48]


Issue in Display Market



Issue : AMOLED

(Samsung SDI, 31” OLED TV – 2008 CES )

(Sony, 11” OLED TV -Launched in 2007 at US$2,000)

(Sony, 27” OLED TV -2008 CES)

(Reigncom, 2.2” QVGA (Clix)– 2007 )

(Media Skin,2.4” QVGA – 2007 )


AMOLED(Small Size)

PMOLEDAMOLED(Flexible)Large Size)

AMOLED(Mid.-Large Size)

• Car Displays • Mobile Phones • MP3, Audio etc

2003 2008 2009

• Mobile Phones

• PDAs, PMP

• DSC, DMB

• Notebook PC• 2nd TVs • Monitors, TV

2010 ~

• Flexible Display

Source Microsoft

AMOLED Roadmap

(Source:Samsung SDI)


AMOLED’s Enhanced Full-Color Quality

4.7

4.6

4.4

3.9

4.5

4.4

4.4

4.4

4.1

4.2

4.2

3.6

4.0

3.9

3.9

4.1

3.8

3.8

3.8

3.9

2.9

3.9

3.9

4.1

AM-OLED SEC Sharp

Clear image

Brightness

No image shadow

Viewing angle

Number of pixels

Outdoor readability

Real color expression

Rich color expression

4.8

4.7

4.6

3.9

4.6

4.5

4.6

4.6

4.4

4.5

4.6

3.6

4.2

4.4

4.2

4.4

3.9

4

3.9

4.2

3.4

4.1

4.2

4.4

AM-OLED TFT1 TFT2

Clear image

Brightness

No image

shadow

Viewing angle

Number of pixels

Outdoor readability

Real color expression

Rich color expression

20072006 20072006 (based on 5 point scale)2006 2007

[ Base on 5 points scale ]

Clear image, Rich color expression, No image shadow

(Source:Samsung SDI)


0

50

100

150

200

250

300

2008 2009 2010 2011 2012

Mp

cs

NB PC Monitor TV(<40") TV(40"<) Mobile Phone DSC PMP Others

AMOLED Market Forecast (units)

(Unit: M pcs)

CAGR 93%CAGR 93%

(Source: Displaybank Report, “OLED Market Trend Analysis & Forecast”)

2008 2009 2010 2011 2012 CAGR

NB PC - 0.0 1 7 14

Monitor - 0.1 2 8 22

TV(<40") 0.0 0.1 1 2 6 353%

TV(40"~) - - - - 0.2

Mobile Phone 16 42 72 98 142 73%

DSC 0.2 1 4 9 14 189%

PMP 2 8 14 19 28 108%

Others 0.2 3 7 12 20 215%

Total 18 53 100 155 246 93%


Issue : Ultra Slim

24.7mm

(Panasonic’s 50” PDP)

(Sony’s 11” OLED Display)

39mm

(JVC’s 42” LCD )

0.3mm 0.2mm

(Sony’s 3.5” OLED Display)


-

20,000

40,000

60,000

80,000

100,000

2008 2009 2010 2011 2012

0%

20%

40%

60%

80%

100%

40"+ Total FHD % 120Hz 240Hz

Issue : 120Hz/240Hz LCD TV

(Unit: Kpcs)

2008 2009 2010 2011 2012 CAGR

40"+ Total 30,726 42,192 57,419 72,465 94,664 32%

FHD % 64% 73% 78% 84% 88%

120Hz/240Hz % 15% 28% 46% 62% 75%

120Hz % 15% 24% 37% 46% 50%

240Hz % 0% 4% 9% 16% 25%


Issue : Photovoltaic (LCD moves PV Industry)

Metal ElectrodeFormating

Technology

TransparentElectrodeFormating

Technology

Thin Film a-Si Formating

Technology

Glass

Large Area GlassOperating Technology

Module PackagingTechnology

Glass

TCO

p+

n+

Back Reflector

Electode

hv

α-Si:H

Metal ElectrodeFormating

Technology

TransparentElectrodeFormating

Technology

Thin Film a-Si Formating

Technology

GlassGlass

Large Area GlassOperating Technology

Module PackagingTechnology

Glass

TCO

p+

n+

Back Reflector

Electode

hv

α-Si:H

Glass

TCO

p+

n+

Back Reflector

Electode

hv

α-Si:H

Structure of Thin Film Solar Cells Structure of TFT-LCD

Nation Company Business Overview

Korea

Samsung Electronics LCD, OLED Panel, Semiconductor Maker

LG.Display LCD, OLED Panel Maker

LG Micron LCD Photo Mask, backside of PDP, Shadow Mask Make

Kolon LCD optical film, polyimide film, OLED Panel Maker

TaiwanCMO LCD, OLED Panel Maker

AUO LCD Panel Maker

Japan Sharp, Hitachi LCD Panel Maker, Solar Maker

§ Common Technologies of Thin Film a-Si Solar Cells & TFT LCD

: Large-Area Glass Substrate and Retention of Equipment Operational Tech.

Large-area Thin Film Deposition, Patterning and Module packaging Tech.

PV


Issue : Photovoltaic (Value chain in Korea)

Value

Chain

Polysilicon Ingot/ Wafer Cell Module System

Samsung

§ Samsung Petrochem. § Siltronic Samsung

Wafer Pte. Ltd.

§ C-Si : SEC

Semiconductor

§ Thin Film : SEC LCD

• SEC § Samsung C&T

§ Samsung Everland

LG§ LG Chem. § LG Siltron § C-Si : LGE

§ Thin Film : LGE, LGD

§ LGE § LG Chem.

§ LG CNS

Hyundai H.I.

§ Korea Polysilcon

(KCC & Hyundai H.I.)

• KCC (or Hyundai H.I.) § C-Si : Hyundai H.I.

§ Thin Film : KCC

• Hyundai H.I. • Hyundai H.I.

DCC

§ DCC

§ Evergreen Solar

(DCC: 40% stake)

• Nexolon• Smart Ace Application(DCC: 40% stake)

§ Shinsung ENG

(contract with Nexolon,

Smart Ace App)


Thank you

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