Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009...

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Growth or Stagnation? - Opportunities & Challenges in Display Industry Jongchan Yoo Vice President Displaybank Co. Ltd., [email protected] URL : www.displaybank.com All contents of this file are copyright by the author and Displaybank

Transcript of Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009...

Page 1: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Growth or Stagnation?- Opportunities & Challenges in Display Industry

Jongchan YooVice President

Displaybank Co. Ltd.,[email protected]

URL : www.displaybank.com

All contents of this file are copyright by the author and Displaybank

Page 2: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Opportunities & Challenges

FPTVLCD Monitor

Emerging MarketDigital BroadcastingMini Note

LED LCD TV3D TVSmart Phone

e-ReaderAMOLEDSmart TVFlexible

Oversupply

Component Shortage

Economic Crisis

Display Industry

CH

ALL

ENG

ESO

PP

OR

TUN

ITIE

S

2All contents of this file are copyright by the author and Displaybank

Opportunities & Challenges

Page 3: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Contents Opportunities & Challenges in Display Industry

Challenges

• External Impact : Undermined Economy

• Unbalance of Supply & Demand

• Over-Investment of TFT LCD

• Shortage in Key Component

Opportunities

• Strong Demand for LED LCD TV

• 3D, New Criterion of Display

• Various Personal Mobile Application

• AMOLED, as post-TFT LCD?

All contents of this file are copyright by the author and Displaybank

Page 4: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Challenges

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•• External Impact : Undermined EconomyExternal Impact : Undermined Economy

•• Unbalance of Supply & Demand Unbalance of Supply & Demand

•• OverOver--Investment of TFT LCD Investment of TFT LCD

•• Shortage in Key ComponentShortage in Key Component

Challenges

Page 5: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

External Impact : Undermined Economy

(Source : KEB, Sep 2010)

Undermined Economy 

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KRW/US$ Trend

(Source : UPI, 9th Sep 2010, quotation from StrategyOne survey)

A survey taken in the last week of August by the polling firm StrategyOne suggests that fence sitting by home buyers will dramatically increase in the fourth quarter. Some 87 percent of consumers say they do not plan to make a big-ticket purchase (such as a house or car) in the next 3 to 4 months. Nearly half, 49 percent, say they have already delayed making a big-ticket purchase during the past few months. Only 13 percent said they plan to make a big purchase during the balance of the year.

As they brace for a second downturn, Americans are cutting their spending and preparing for an extended financial siege. Just 5 percent think there will be a full economic recovery by the end of this year, and only another 21 percent see recovery taking place by the end of 2011. Half of all Americans polled (50 percent) see a recovery not coming until sometime after the end of 2011, and about a quarter (23 percent) doubt our economy will ever fully recover.

Almost two in three Americans (65 percent) say a double-dip recession -- defined as a recession followed by a short-lived recovery, followed by another recession -- is now likely to happen. Among those who expect a double-dip recession, nearly half (44 percent) fear it will be worse than the first one, with 21 percent worried it will be "much more severe." Just 24 percent think the second recession will be less severe.

As far as their personal finances, only one of four Americans expects to recover by the end of the year. Nearly half, 46 percent, don't expect to recover until the end of 2011 or later; 26 percent say they will never recover financially.

"The American public -- characteristically optimistic and resilient -- is looking around and seeing more and more dark storm clouds approaching on the horizon," said Bradley Honan, senior vice president of StrategyOne. "Not only has confidence in the economy been severely undermined, there are now real, significant doubts emerging about our country."

Page 6: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

LCD Panel Over Supply

Over SupplyOver Supply

Q1'09 Q1'10 Q1'11 Q1'12 Q1'13 Q1'14

Demand Supply Glut

Over Supply

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Worldwide TFT LCD Panel Demand & Supply

(Source : ‘Large Area TFT-LCD Panel Supply & Demand Analysis’, Displaybank, Jun. 2010)

0 ~ 8%0 ~ 8%Balance Balance

Page 7: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

‘Glut’ effected to Price and Profit

Q1'04 Q1'05 Q1'06 Q1'07 Q1'08 Q1'09 Q1'10

Panel Price (US$) Glut Ratio(%)

OPM(%)

* OPM (Operating Profit Margin) : Sum of SEC, LGD, AUO, CMO and Sharp

Over Supply

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(Source : ‘Large Area TFT-LCD Panel Supply & Demand Analysis’, Displaybank, Jun. 2010)

Page 8: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Over Investment to China

China

2010 2011 2012 2013

SEC - Gen7.5 (100K)

LGD - Gen8 (120K)

IPS - Gen8 (45K)

CMI - Gen8 (30K)

SEC- Gen8 (70+30K)

LGD- Gen8 (60+30K)

AUO- Gen8 (50+30K)

Korea

Taiwan

JapanBOE- Gen6 (90K)

BOE- Gen8 (90K)

CEC- Gen6 (60+20K)

LongFei- Gen8 (90K)

TCL - Gen8 (60K)

CEC - Gen8 (90K)

AUO - Gen7.5 (90K)

CMI - Gen8 (60K)

LGD - Gen8 (60+60K)

BOE - Gen8 (60K)

Operating or under construction

Decided the construction

Under discussion (Not fixed)

Supply Capacity Trend

Over Investment

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Page 9: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Key Component Shortage

LED BLU(LGP, LED Chip, Reflector...), Driver IC, Glass, POL... Factor

– Fast Demand Growth Lead to Shortages on Raw Material and Production Capacity

– Small-scale Productions on Various Products (Diversified Specs -Frame rate, BLU)

– Due to Worsened Cost Competition, Avoids Supply

LED 120HzLED 120Hz

FHD LED 60HzFHD LED 60Hz

3D 240Hz3D 240Hz

HD CCFL 60HzHD CCFL 60Hz

CCFL 120HzCCFL 120Hz

CCFL 3D 120HzCCFL 3D 120HzHD

Diversified Product LineupDiversified Product Lineup

Component Shortage

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HD

HDFHD

Page 10: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

BLU Key Components Supply Chain

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CCFL(Ass’y)

BLU Components Supply Chain

TFT-LCD Module

LED ModuleLED PKGLED Chip

BLU Maker LCM

Structures(Chassis, Mold Frame, etc)

Electric Components(Inverter, Driver, etc)

Light Source

Optical Component

Film LGP Diffusion Plate

Back Coating/Cutting Cutting/Polishing/Patterning Cutting

Others(Tape, etc)

New Components for Edge Type LED LCD TV

Component Shortage

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(Source : ‘Light Guide Plate (LGP) for LED LCD TV 2010 ‘, Displaybank, Q1’10)

Page 11: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

LGP Shortage Situation

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LGP Manufacturing Process & Shortage

ExtrusionSheet

(CastingSheet)

PMMAMMAPatterning(Printing/

Laser)

Cutting/Polishing BLU Maker

Raw material stage Process stage

Serious Shortage

Shortage

Large size Companies Specialized to Chemical Area Small/Medium size Companies Specialized to Process Area

Shortage and takes rather longerto ease the situation

(Big investment amount and longer time to secure capacity)

Shortage and takes rather shorter to ease situation

(Rather smaller investment amount and rather shorter time to secure capacity)

(Source : ‘Light Guide Plate (LGP) for LED LCD TV 2010 ‘, Displaybank, Q1’10)

Component Shortage

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Page 12: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

LED Weather Forecast by Segment

LED Weather Forecast by Segment

Ingot

Wafer/Chip

Package

Application

Short-termBalance

Long-term Balance Price Trend Remarks

Shortage

Balance~oversupply

Balance~oversupply

On a rise

On a rise

Balance On a fall

Ingot makers increasing capacity but takes time to catch up rising demand

Despite no problem with the capacity, there is a shortage of ingot

Wafer and chip makers increasing capacityby adding rapid MOCVD reinforcement

Not enough growth engine except for large-size BLU

Lighting market’s growth is not fast enough

Serious

Not good situation

OK

Good situation

Component Shortage

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(Source: ‘LED Package Market & Industry Outlook’ Displaybank, Q2’10)

Shortage

Shortage Shortage

Balance

Balance

Balance

Substrate

On a fall

On a fall

Page 13: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

WW LED Packaging Demand Forecast

Worldwide LED Packaging Demand, (Bil.Units)

Component Shortage

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(Source: ‘LED Package Market & Industry Outlook’ Displaybank, Q2’10)

Page 14: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Opportunities

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Strong Demand for LED LCD TVStrong Demand for LED LCD TV

3D, New Criterion of Display3D, New Criterion of Display

Various Personal Mobile ApplicationVarious Personal Mobile Application

AMOLED , as postAMOLED , as post--TFT LCD?TFT LCD?

Opportunities

Page 15: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

TV Mega Trend Transition

Flat Panel Display Larger Size

Full HD Resolution

Frame Rate Frame Rate 120Hz/240Hz120Hz/240Hz

Ultra SlimLED BLU

3D TV3D TV

Improve Response Time

Better Picture Quality ,Slim Design

Save Energy (Green)

Smart TVNetwork

Connected TV

New Experience

Better Picture Quality

(Source: ‘3D TV Industry Analysis and Market Forecast’, Displaybank, Q2’10)

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LED & 3D TV

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Page 16: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

WW TV Market Forecasts

166 176 184 192 197 201 207 227 242 255 267 277 Mil.Units

(Source: ‘Worldwide TV Shipment and Forecast’, Displaybank, Q3'10 / ‘World Economic Outlook’, IMF, Jul. 2010)

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LED & 3D TV

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Worldwide TV Market & GDP Forecast

Page 17: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Major TV Makers’ Business Plan in 2010

TV Business Plan by Major Brand

2009 2010 (Business Plan)

LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case)

Samsung 26.8 38 13 2.3

LG 16.3 28 6~7 1.0

Sony 15.1 23 6 2.3

Sharp 9.8 12 6 0.3

Philips 7.2 10 4~5 0.1~0.2

Toshiba 8.5 12 3~4 0.3

Panasonic 6.3 10 2~3 0.0

Vizio 5.9 8 3~4 0.5

Total 95.9 147 44~49 6.9

(Mil.Units)

2009 2010 (Business Plan)

Plasma TV Plasma TV 3D TV 3D Plasma TV (%, in Max Case)

Panasonic 5.7 7.5 1.2

Samsung 3.5 4.4 0.3

LGE 3.1 4.0 0.1

15.6%

6.8%

2.5%

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LED & 3D TV

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(Source: ‘LED LCD TV Makers Roadmap & Market Forecast’, Displaybank, Q2'10)

34%

23%

26%

50%

45%

29%

25%

44%

31%

Page 18: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

““Magic PriceMagic Price””$1,000 ~ $1,500$1,000 ~ $1,500

TV Retail Price forecast (CCFL vs. LED)

x2.0

x1.8

x1.6x1.5

x1.340”FHD CCFL TV (60Hz)

40”FHD LED TV (120Hz)

(US$)

(Source: ‘FPD TV Cost Analysis & Forecast Report - LCD Module & TV’, Displaybank, Q1’10)

0

500

1,000

1,500

2,000

2,500

2009 2010 2011 2012

40” FHD LED TV (120Hz) VS CCFL TV (60Hz) Price Forecast

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LED LCD TV

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Page 19: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

LED LCD TV Market Forecast

LED LCD TV Market (Mil.Units) LED LCD TV Market (Bil.US$)

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LED LCD TV

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(Source: ‘Worldwide TV Shipment and Forecast’, Displaybank, Q3'10)

3

31

85

130

169

209

2%

40%

80%

68%56%

17%

2009 2010 2011 2012 2013 2014

CCFL LCD TV

LED LCD TV

LED (%)

7

34

74

101

113

120

7%

50%

28%

63%

74%

84%

2009 2010 2011 2012 2013 2014

CCFL LCD TV

LED LCD TV

LED (%)

Page 20: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

3D TV Manufacturing Cost Comparison

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2D TV vs. 3D TV Cost Comparison – 46” & 55”

Product 46" LED LCD TV (Edge)

55" LED LCD TV (Edge)

Frame rate 120Hz 240Hz 120Hz 240Hz

2D TV 3D TV 2D TV 3D TV

LCD Module $645.0 $730.0 $895.0 $990.0

Tuner (Combo) $5.1 $5.1 $5.1 $5.1

Video Processor $19.5 $22.0 $19.5 $22.0

Audio Processor $6.5 $6.5 $8.1 $8.1

Other Circuit $81.8 $83.8 $110.4 $112.4

Circuit sum $112.8 $117.3 $143.1 $147.6

Mechanical sum $73.2 $80.5 $124.3 $134.4

etc. (CKD Pack+Tax+Freight+Loss+H/C) $117.9 $126.1 $144.6 $153.0

Material cost $948.8 $1,053.9 $1,306.9 $1,425.0

Manufacturing O/H $195.0 $231.0 $233.0 $272.0

Total Manufacturing Cost $1,143.8 $1,284.9 $1,539.9 $1,697.0

Additional Cost $141.1 $157.1

Retail Price $1,529.9 $2,599.9 $2,499.9 $3,499.9

46” LED LCD120Hz

46” LED LCD240Hz

Panel 100 113

TV Cost 100 112

Set 100 170

240Hz & 3D Premium Comparison

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3D TV

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(Source: ‘FPD TV Cost Analysis & Forecast Report - LCD Module & TV’, Displaybank, Q1’10)

Page 21: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

3D TV Market Forecast

3D TV Market (Mil.Units) 3D TV Market (Bil.US$)

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3D TV

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(Source: ‘3D TV Industry Analysis and Market Forecast’, Displaybank, Q3'10)

06

16

33

59

84

0%

7%3%

13%

23%

31%

2009 2010 2011 2012 2013 2014

2D TV

3D TV

3D (%)

0

12

28

47

67

77

54%

43%

28%

9%

17%

0%2009 2010 2011 2012 2013 2014

2D TV

3D TV

3D (%)

Page 22: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Personal Mobile Application

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Mobile Appl.

All contents of this file are copyright by the author and Displaybank 22All contents of this file are copyright by the author and Displaybank

Smart Phone

Kindle2

Mobile Phone

DSC, MP3, PMP, Car Navi ...

+ Design(Fold, Slide, Slim...)

Touch

e-Reader

Sony Reader Kindle

i-PAD

+Function(Camera, MP3, DMB ...)

E-Reader Market (Munits)Smartphone Market (Munits)

(Source: Company Data, Displaybank Estimated, Q1’10)

0

200

400

600

800

1000

1200

2008 2009 2010 2011 2012 2013 2014 2015

Smart Phone Market (Mil.Units) e-Reader Market (Mil.Units)

Page 23: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Full Touch Phone: Resistive to Capacitive

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Samsung Omnia

LG MaxxSamsung Galaxy

Apple iPhone

HTC Desire

LG Cookie

Motorola MotoroiGoogle Nexus One

Samsung Haptic

LG New Chocolate Samsung Blue Earth

Motorola ROKR

Resistive Capacitive

LG Crystal

(Source: ‘Touchscreen Panel Market & Issue Analysis’, Displaybank, Q1’10)

TSP Market Forecast by Technology

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Mobile Appl.

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(Mil.Units)

Page 24: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Why Capacitive? Pros and Cons

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Resistive (Analog) Capacitive (Projected)

Input Method Anything can push Finger Only

YesNoMulti-touch

Slim & Light Poor Excellent

Poor Excellent

Very Good

Life Span

FairTransmittance

No Yes

High

Stable Calibration

LowCost

Characteristics Comparison: Resistive Touch vs. Projected Capacitive Touch

Capacitive:“Soft & Multi”

Structure Comparison: Resistive Touch vs. Projected Capacitive Touch

Capacitive:“Need More infra and time for technology mature

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Mobile Appl.

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(Source: ‘Touchscreen Panel Market & Issue Analysis’, Displaybank, Q1’10)

Page 25: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

AMOLED Investment Trend

(Source : AUO)

(Source : LGE)

(Source : SMD)

S/M AMOLED Shipment

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AMOLED

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(Source : ‘AMOLED Investment Trend & Technical Issue’, Displaybank, Q1’10)

SMD- World Best AMOLED Panel Supplier- 2.1 Bil.US$ for 5.5G- 70K Substrates per month from Jul.’11

LGD- 2H’10 : 4G with monthly CAPA of 4K sheet- 2H ’11 : 250 Bil.Won to triple the capacity- Acquires IPs and Business of Eastman Kodak- AMOLED TV Launch : 15”(2009) 30”(2011)

AUO- 3.5G LTPS Q3’10.- Acquire TMD Subsidiary, AFPD Secure 4.5G LTPS Line with

45K/Month Capacity- Consider 5.5G plant Construction

Panasonic- Through its subsidiary, IPS-α, Consider Investing

on 4~5G AMOLED Fab.

Sony- Under Large-size AMOLED TV, high possibility of investment to

large-area Fab. over 3~4G

(Mil.Units)

Page 26: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

AMOLED Issues

Applications

• OLED Light

• 3D OLED TV

• Transparent OLED

• Flexible OLED

S/M AMOLED

(Source : Samsung)

(Source : Samsung)

(Source : Sony, UDC)

LargeAMOLED

Future AMOLED

Technical Issues for AMOLED

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AMOLED

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Present Issues

• Secure AMOLED Application Area

(Smart Phone, NB PC, Tablet PC, etc.)

• Stabilized Panel Supply

• Secure Competing Edge Against LCD

Size Enlarging Issues

• Improved Production Efficiency

• Secure Price Competitiveness

• Stabilized TFT Uniformity

• Secure large-area plating process

• Improved Life-time

• Secure Encapsulation Technology

Page 27: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

AMOLED Market Forecasts

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AMOLED Shipment by Application AMOLED Revenue by Application

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AMOLED

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(Source : ‘AMOLED Investment Trend & Technical Issue’, Displaybank, Q1’10)

(Mil.Units) (Mil. US$)

Page 28: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

Summary

2828All contents of this file are copyright by the author and Displaybank

• As challenges of current display industry, Displaybank points out undermined

economy, unbalance of TFT LCD Panel supply & demand, over-

investment of TFT LCD, and shortages in Key Components.

• As opportunities of current display industry, Displaybank points out strong

demand for LED LCD TV, 3D display, various personal mobile

applications, and AMOLED.

• These opportunities enable constant growth of display industry despite the

challenges like financial crisis. For example, the shipment of 2009 worldwide TV

market rose 3.1% on year and is expected to rise 9.4%(YoY) in 2010.

• Display industry expected to make constant growth in the middle of IT

convergence. And display industry needs to focus on developing next

generation device as post-TFT LCD.

Page 29: Growth or Stagnation?itfind.or.kr/smartkorea/2010/14/S5-3.pdfTV Business Plan by Major Brand 2009 2010 (Business Plan) LCD TV LCD TV LED LCD TV 3D TV LED LCD TV (%, in Max Case) Samsung

29

Thank you!

All contents of this file are copyright by the author and Displaybank

Jongchan YooVice President

Displaybank Co. Ltd.,[email protected]

URL : www.displaybank.com