Global entrepreneurs - product packaging
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Transcript of Global entrepreneurs - product packaging
Global Entrepreneurs
Flow
Clarity of the Why
Future of MKTG
Making It
Happen
Who are we looking for (OGX)?Customer segments
Business students – marketing, HR, finance
Young people passionate about entrepreneurship and potential
future entrepreneurs
Who are we looking for (ICX)?
Innovative and purposeful start ups with great potential
Customer segmentsQuiestions:
1. Is there any customer segment that we are missing?2. How can we define our customer segments even better?3. What would you add?4. What would you change?5. What would you remove?
Flow
Clarity of the Why
Future of MKTG
Making It
Happen
Why would a young person go for such an internship?
Value Proposition
Opportunity for strong professional development during studies
Challenging JD with high responsibilities since day 1 And diverse
tasks from different business areas
A chance to feel and understand start-ups
Why would a start up go for such an opportunity?
International talents from variety of markets and languages
Young students passionate about entrepreneurship
Affordable costs for initial start up phase with high Return on investment
Value propositionQuiestions:
1. What ELSE can be a really strong value proposition for a student?2. What would be the best way to communicate this value proposition to
students?3. What else can be a really strong value proposition for a start up?4. What would you change?5. What would you remove?
Working conditions6 to 8 weeks long during University breaks between
semesters
NO salary just accomodation covered
Jd with high responsiblities, a lot of freedom and divrse tasks from various business areas
Job descriptionsProject Management
Job DescriptionDepartment the intern will be working
Project management
Job Description1 Analysis the company´s processesAnalysis project’s processes.
Job Description2 Find discrepancies in the different procedures and find possible solutions to the bottlenecks.
Job Description3 Create new procedures and standardize the existing ones to optimize the project members efficiency.
Job Description4 Work with AIESEC to looking for a new IT intern
Job Description5 Track and lead the project development.Assure the results project achievement
Job descriptionsMarketingJob DescriptionDepartment the intern will be working
Marketing and Comm
Job Description1 The intern will be responsible for studying the startup reality and its market, in order to make and implement a marketing plan based on the organization gaps and needs.
Job Description2 If it’s necessary, the trainee might create a logo and branding for the startup. The intern must use his/her creativity to improve the startup divulgation and positioning at the city. The intern also can look for partner that can help the organization is some way.
Job Description3 Create marketing campaigns about company to promote it.The intern will organize and update the startup website and social media. And also build a manual to support the organization staff in its maintenance. The trainee will be the final responsible for market segmentation and prospects approach in the focused country.
Job Description4 The trainee should work brand strategy to insert the company in the market and leverage the commercial partnerships. The trainee should analyze the market and define the main cities to the company insert its product and support on market definition.
Job Description5 Create videos for different organizations and campaignsVideo editing, creating storylines, pre-production and post-production.
Job descriptionsFinance
Job DescriptionDepartment the intern will be working
Finance
Job Description1 Producing reports, Excel control spreadsheets of cost of the project.Supporting the consolidation and processing of sales reports.
Job Description2 Providing, generating concise information and reports about operations and volume to the coordinators.
Job Description3 Control de cash flow and budgetCollecting data and creation of a sheet to compare Cash In & Cash Out of Projects
Job Description4 Make a risk analysis plan to the projectAnalysis of the stock market.
Job Description5
Job descriptionsSales
Job Description
Department the intern will be working
Sales
Job Description1 The trainee will analyze all the Sales report, taking decisions about how he/she will improve every briefcase. Make market support
Job Description2 He/she will support the Sales team, planning activities and trainings about the different items where the company has a fall during last months.
Job Description3 Relationship building Researching the market and related products; Presenting the product or service in a structured professional way face to face
Job Description4 Cold calling to arrange meetings with potential customers to prospect for new business; Acting as a contact between a company and its existing and potential markets. Assist in corporate marketing related activities. Marketing research.
Job Description5 Assist and develop Business Intelligence and customer relashionship management reports. Negotiating the terms of an agreement and closing sales; Gathering market and customer information Negotiating on price, costs, delivery and specifications with buyers and managers
Job descriptionsHR
Job DescriptionDepartment the intern will be working
Talent Management
Job Description1 Manage the necessary recruiting Tools such as: Linked in, Job Boards.
Job Description2 Advice and counsel hiring managers in the recruiting and selection process.
Job Description3 Manage several organizations in meeting with managers through a needs analysis sourcing, posting and selecting.
Job Description4 Attend job fairs and university events. Create sourcing strategies.
Job Description5 Coordinating interviews and attending Job Fairs. The candidate will also be responsible for creating sourcing strategies.
JDsQuiestions:
1. How can we make these JDs even more powerful experience for students?
2. How can we facilitate inner journey for interns in the best way in this type of internships?
3. What would you change?4. What would you remove?
FINANCIAL structureOGX side?
EP fee – various pricing options
ICX side?
2 options:
TN fee that covers accomodation costs for intern and fee for AIESEC
service or
TN taker arranges accomodation plus fee for AIESEC service
Financial structureQuiestions:
1. What is the best pricing model for start-ups?2. How can we make these internships profitable on the ICX side? 3. What would you change?4. What would you remove?
Global Entrepreneurs
• What is the best pricing model for start-ups?250(without acc), 150 (with acc) so the difference can be bigger and for them to cover the acc. And if they take more to minimize the price in 210• How can we make these internships profitable on the ICX side? If we have more interns in the same period in order to minimize the expences and if the star-ups cover the accommodation then the TN fee is profit• How can we facilitate inner journey for interns in the best way in this type of internships?In the beginning of the internship have specific plan, have LEAD spaces (min. 2), have every 2 weeks space in order to track LDM or inner& outer (depending on the capacity, meetings or online(specific Q))• What else can be a really strong value proposition for a start up?The intern will be focused 100% in the specific project so the results can come more quickly.Innovation (different perspective, or different way of working)• How can we define our customer segments even better?Based on the field they are working, because they hsve different relity or different added value