Augmented Reality Product Packaging
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Transcript of Augmented Reality Product Packaging
Interactive Packaging using
Augmented Reality
of smartphone users turn to their phone to influence a purchase decision while in a
store.
Adding a value to the customer experience during usage could be a real
differentiator, and no better way than using Augmented Reality.
82%
of 25- to 34-year-olds head to the kitchen with either their smartphones or tablets. 75%
Grocery purchase decisions being made in-store.
3 in 4
Embedding the Augmented Experience into product packaging to:
1. reach out to customers on a deeper level.
2. make the brand experience more memorable.
3. getting people to "lock" back their experiences into the product.
4. would be a great value-add that the brand would provide to the
customers it packs for - to engage with their audiences.
unlock brand stories unlock recipes
engage in contests
people share photos of dishes using the
brand & tag friends
Experience
MovingUp Products ℗ Ltd (FlippAR)
NUMA Bengaluru, 5th Floor
46/1 Church Street
Bengaluru 560 001
Email: [email protected]
Call: +91 98456 87447
Web: www.flippAR.com
FB: facebook.com/FlippARWorld
Twitter: twitter.com/FlippARWorld
AR experience with the product packaging will not only deliver a surprising tangible experience to
the customer, but it will also link this experience deeply with the main touchpoint in the
customers' mind.