Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen,...
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![Page 1: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/1.jpg)
Global CEO Forum 2007Hong Kong
Winning Strategies for SME in Face of Globalization
Nance Rosen, MBA
![Page 2: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/2.jpg)
![Page 3: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/3.jpg)
To Succeed, You Must Excel in Your Niche
![Page 4: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/4.jpg)
Consumer ProfileThe Chinese Surprise
Self-satisfactionNOT
Self-sacrifice
What is closest to your attitude?
(Gallup Organization, 2004)
![Page 5: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/5.jpg)
What Successful Brands Mean to Consumers in China
Empowerment Security
VitalityCreativity
Individuality
![Page 6: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/6.jpg)
The Psychosocial ConsequencesOf a Deeply Dissatisfied Workforce
“In the last seven days, I have received recognition or praise for doing good work.” 12%
“This last year, I have had opportunities at work to learn and grow.” 23%
“Someone at work encourages my development.” 23%
“At work, I have the opportunity to do what I do best every day.” 25%
“My supervisor, or someone at work, seems to care about me as a person.” 26%
“The mission or purpose of my company makes me feel my job is important.” 30%
“I have the materials and equipment I need to do my work right.” 32%
![Page 7: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/7.jpg)
Why They BuyTransformational Purchase + Use Motivations
Intellectual Stimulation•
Sensory Gratification•
Social Approval•
Bargain Delight
![Page 8: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/8.jpg)
Chicken Soup for the Dissatisfied Soul
The most rapidly expanding market segment
Self-satisfying, middle-income consumers with a low-moderate threshold for features and functionality
![Page 9: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/9.jpg)
How to Succeed in this Fastest Growing Consumer Segment
Great Branding + Good Enough Products
Your Products DeliverRelative ReliabilityModest QualityPriced 20% above the lowest quality, local goods
Your Brand Promises To Empower me Re-vitalize + excite me Recognize my individuality
![Page 10: Global CEO Forum 2007 Hong Kong Winning Strategies for SME in Face of Globalization Nance Rosen, MBA.](https://reader030.fdocuments.in/reader030/viewer/2022032709/56649edb5503460f94beb02a/html5/thumbnails/10.jpg)