Global Business Trends and the Implications for the Meetings Industry IMEX Las Vegas October 11th...
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IMEX Las Vegas
October 11th 2011
Rohit Talwar
CEO - Fast Future
www.fastfuture.com
www.convention-2020.com
Global Business Trends and the
Implications for the Meetings Industry
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Contents
Presentation p 3
About Fast Future p 39
Image Sources p 48
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• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Outside-in focus
• Multiple outputs Nov 2009 – December 2011
Convention 2020
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Organisations Need to Work on
3 Horizons in Parallel
1-12 Months
Operational
Excellence
1-3 Years
Drive for
Growth
3-10 Years
Creating
the Future
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The World in 2020
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Growth is not Guaranteed…
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…Thinking is Back in Fashion
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Transformational Change?
It’s Only Just Begun
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Demographic Destinies 2 billion more people in 40 years –
Demographics is Driving Economics
1998
448 691
729
5231
4157
739
1030
344
585
Source : United Nations 2010 2050
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Life Redefined –
Lifespans are Increasing
Under 50’s have 90%
chance of living to 100.
Aubrey de Grey suggests
we could live to 500 or 1000
What are the health,
housing, consumption and
resource implications?
What kind of opportunities
will be created?
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BCG’S 2011 Global Challengers
and Emeriti: Origin Countries 33
20
14
8 6
5 4
3 3 2 2
1 1 1 1 1
0
5
10
15
20
25
30
35
Source: Boston Consulting Group, January 2011
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Think Like the Customer
e.g. Open Innovation
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New Business Thinking
e.g. Ultra-Quick Construction
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Swoopo - The $17,739 iPad
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Access vs. Ownership
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Learning Investments
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Telephony • Voice
• Messaging
• SIM card
• Phonebook
• Ring Tones
• Security
Connectivity • Cellular
• Up to 14 bands
• WLAN/BT
• GPS
• NFC
• FM
Data/
Enterprise • 100Mbps
• IMS
• Browsing
• VPN
• PIM
• Ecommerce
• Payments
Software • Protocols
• Middleware
• Applications
• User Interface
• Minimize fragmentation
Multimedia • Camera 8-16M
• Camcorder
• 24M Color Display
• Memory (160GB)
• Multiformat A/V • HD Video/TV out
• Games
(50-100M Tps)
• DRM
TMT – Convergence and Immersion
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What I Want – When I Want
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New Analytics and a New Knowledge Infrastructure
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Internet of Things
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Augmented Reality /
Interactive Data Eyeglasses
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Haptics / Holograms / Interactive Surfaces
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Future Growth Industries
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Green Buildings - $600Bn by 2015
Source: PR Log, December 2010
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Rising Infrastructure Spending
• CIBC projects up to $35 trillion in public works by 2030 (1)
• Annual spend:
– North America $180Bn
– Europe $205Bn
– Asia $400Bn
– Africa $10Bn
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Airport Expansion by 2020
China from ~150 to 244
India from ~100 to 150
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Opening Up Education
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Transforming Healthcare
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Green Transport Revolution
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New Energy Solutions
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Reinventing Retail
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Nanomaterials - $100Bn
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Smart Grid - $500Bn+
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Bio-pharma - $300Bn by 2020
Source: PwC, ABLE, 2010
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Industrial Biotech - $650Bn+ by 2020
Source: Economist, June 2010
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3D Printing
$1Tn+
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Conclusions – Playing to Win
• Think Customer
• Focus on Growth Markets
• Be Visible
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About Fast Future
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Fast Future
– Meetings Industry Services
• Briefings and workshops for executive
management and boards of venues, CVB’s and
associations
• Customised research on trends, technologies
and new markets
• Development of strategies and business plans
• ‘Deep dives’ on key trends and technology
developments
• Consultancy and workshop facilitation on
innovation and new business models
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Fast Future • Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments,
people, trends and forces shaping the future
• Clients
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel,
Samsung, GSK, SAP, Orange, O2, E&Y, KPMG,
Amadeus, Sabre, Travelport, Travelex, ING,
Santander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria,
Singapore, UK, US
– Convention Bureaus – Seoul, Sydney, London,
San Francisco, Toronto, Abu Dhabi, Durban,
Athens, Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– Congrex, Kenes
– Aeroports de Paris / Schiphol Group
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Hotels 2020: Beyond
Segmentation Objectives
• Identify change drivers and
key success characteristics
for the globally branded hotel
sector over the next decade
• Examine the implications for:
– Hotel strategy
– Brand portfolio
– Business models
– Customer targeting
– Innovation
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Rohit Talwar • Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future – Published 08/2008
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
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• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making
framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
Designing Your Future Key Trends, Challenges and Choices Facing
Association and Nonprofit Leaders
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Our Services Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Accelerated Scenario
Planning, Timelining &
Future Mapping
Identification of
Opportunities for
Innovation and Strategic
Investment Strategy Creation &
Development of
Implementation
Roadmaps
Design & Facilitation of
Innovation, Incubation
& Venturing
Programmes
Expert Consultations &
Futures Think Tanks
Personal Futuring for
Leaders and Leadership
Teams
Public Speaking, In-
Company Briefings,
Seminars and
Workshops
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Example Projects • Public and private client research e.g. :
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Aviation and Airports e.g. Aviation 2030
– Scenario Projects – Migration 2030, Future of Narcotics, Chemical Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society
of Association Executives & The Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
• Strategic advice to industry players
• Confidential advisory and coaching services to CEOs and top teams
• Public speaking at public conferences and in-company events
• Future thinking workshops and retreats
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Example Clients
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Image Sources
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Image Sources p.1
Page
1. http://www.mobilebillboardfranchise.com/Portals/85285/images/Changing%20world.jpg
4. Left to Right
1. http://www.guy-sports.com/fun_pictures/truck_art_pepsis_lg.jpg
2. http://www.automotive-insight.net/aston-martin-cars/pics/aston%20martin.jpg
3. http://www.kgwings.com/hawkeye/hawkeye05.jpg
5. Clockwise
1. http://www.etftrends.com/wp-content/uploads/2011/07/1_fullsize.jpg
2. http://blog.engglib2.upd.edu.ph/wp-content/uploads/2009/03/newsweek4.jpg
3. http://www.ft.com/cms/s/0/4b3799e6-5e04-11df-8153-00144feab49a.html#axzz1LCUOTVNv
4. http://batonrouge.myhomecareblog.com/files/2011/07/active_seniors4.jpg
5. http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg
6. http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg
7. http://cdn.lightgalleries.net/4bd5ec0d18599/images/Cocoon_05-2.jpg
8. http://www.lostateminor.com/wp-content/uploads/2008/04/vertical_farming_1.jpg
10. http://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg
6. http://www.piperreport.com/archives/Images/Medicare%20PFFS%20Plans.jpg
7. http://www.einstein.yu.edu/iphs/images/think_tank.jpg
8. http://creativeclass.typepad.com/thecreativityexchange/images/2007/12/01/global.jpg
12. http://freshpeel.com/wp-content/uploads/2009/11/Future_of_Work.jpg
14. http://images.gizmag.com/gallery_lrg/arkhotelchangsha.png
15. http://i.zdnet.com/blogs/auctions-cheap-apple-macbook-mb466ll_a-133-inch-laptop-auctions-bid-win-on-swoopo.jpg
16. http://www.greensharecar.com.au/
17. Left to Right
1. http://mandatemedia.typepad.com/photos/uncategorized/2007/07/10/coca_cola.jpg
2. http://somewordsandpictures.files.wordpress.com/2009/06/this-water-innocent.jpg
18. http://www.reghardware.com/2010/08/11/video_rim_blackberry_torch_9800/
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Image Sources p.2 19. Left to Right
1. http://blog.core-ed.net/derekarchives/NokiaFanPhone.jpg
2. http://www.neonpunch.com/wp-content/uploads/2009/03/iphone_apps.jpg
3. http://www.geek.com/wp-content/uploads/2010/08/Steve-Jobs-hologram-on-iPhone.jpg
20. http://i.techrepublic.com.com/blogs/data-explosion.jpg
21. http://takemetoyourleader.com/wp-content/uploads/2010/10/010101.jpg
22. Left to Right
1. http://www.image-acquire.com/wp-content/uploads/2010/05/500x_firstforbes.jpg
2. http://cache.gawker.com/assets/images/gizmodo/2009/06/interactive-data-eyeglasses.jpg
23. Left to Right
1. http://www.tuvie.com/wp-content/uploads/your-life-in-2020-frog-design1.jpg
2. http://4.bp.blogspot.com/_LYLNQSJkOcM/TMOyFH7Hv3I/AAAAAAAAACE/ISxznCcG6gw/s1600/SkinputImg1.jpg
3. http://www.flickr.com/photos/lukedebruijn/3991431571/
24. Left to Right
1. http://teamaltman.com/wp-content/uploads/2010/10/industry-and-data.jpg
2. http://picturesofcar.blogspot.com/2009/07/future-concept-car-pictures.html
3. http://www.technologylodging.com/wp-content/uploads/2010/05/food-biotechnology.jpg
25. http://farm5.static.flickr.com/4086/5060314869_1173fc15ef.jpg
26. http://www.ljlindhurst.com/images/highway.jpg
27. http://www.surfersvillage.com/gal/pictures/1215airplanes.jpg
28. http://www.patelsmith.com/wp-content/uploads/2008/11/village-classroom-1.jpg
29. http://www.eurescom.eu/message/messageNov2006/images/Telemedicine.jpg
30. Left to Right
1. http://solar.calfinder.com/blog/wp-content/uploads/2009/05/electric-car-station.jpg
2. http://www.topcarpictures.com/wp-content/uploads/2009/07/2009-brabus-tesla-roadster.jpg
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Image Sources p.3
31. Clockwise
1. http://windy-future.info/wp-content/uploads/2009/09/wind-turbines-5963.jpg
2. http://newmexicoindependent.com/wp-content/uploads/2008/12/solar-power-image.jpg
3. http://hydropower.wiki.lovett.org/file/view/verdant_turbine.jpg
4. http://www.rainharvest.co.za/wp-content/uploads/2010/07/biofuels.jpg
32. http://karmatrendz.wordpress.com/2009/03/29/michelin-amazing-retail-store-interior-by-eventscape/
33. http://www.nanotechnologyinvesting.us/images/nanotechnology-480.jpg
34. http://smartgrid.epri.com/App_Themes/Default/Images/smart_grid_network_image.gif
35. http://www.imperial-consultants.co.uk/files/biopharmaceuticals.jpg
36. http://www.celsias.com/media/uploads/admin/biofuel_1.jpg
37. http://www.fastcompany.com/1781551/prototype-of-worlds-first-3-d-printed-car-unveiled
38. http://www.oytun.co.uk/wp-content/themes/mimbo2/images//innovation.jpg