Convention 2020 Emerging Industry Priorities and Strategies - Imex Las Vegas
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Transcript of Convention 2020 Emerging Industry Priorities and Strategies - Imex Las Vegas
Emerging Industry Priorities,
Strategies and Business Models
Imex Las Vegas
October 12th 2011
Rohit Talwar
CEO – Fast Future
www.convention-2020.com
Contents
Presentation p 3
About Fast Future p 41
Image Sources p 51
• Global strategic foresight study to help the meetings industry prepare for
the decade ahead - Industry-wide sponsors
• Outside-in focus
• Multiple outputs Nov 2009 – December 2011
Convention 2020
Growth is not Guaranteed…
Image source: Piper Report
The Market is Very Competitive...
…Thinking is Back in Fashion
Image source: Einstein.yu.edu
Demographic Destinies 2 billion more people in 40 years –
Demographics is Driving Economics
1998
448 691
729
5231
4157
739
1030
344
585
Source : United Nations 2010 2050
Generational Diversity
Lifespans are Increasing
Developed economy ‘under
50’s’ have 90% chance of
living to 100.
Aubrey de Grey suggests
we could live to 500 or 1000
What are the implications
for event design?
What kind of opportunities
will be created?
Image source: ted.com
Business Model / ROI Innovation
Free or Fantastic Image source: eholidayindia.com
What I Want – When I Want
Image sources L-R: blog.core-ed.net / neonpunch.com / geek.com
Barriers to Effectiveness
697 respondents (03/10) No. of Respondents
What do you consider are the biggest problems today that stop
conferences and exhibitions from being fully effective?
Factors influencing the decision
to attend in 2020 (03/10)
% of Respondents
Imagine your life in 2020, what are the factors that would encourage you
to attend live events such as conferences and exhibitions?
Less but Bigger? By 2020, compared to today, I expect there to be fewer but larger
conferences and exhibitions covering wide topics, industry
sectors, or "communities of interest" - with less choice of which events to
attend, but much more choice within the events themselves.
49% 1085 respondents Image source: Qatar National Convention Centre
More, Smaller and Specialized? By 2020, compared to today, I expect there to be a greater choice of many
more smaller, highly specialized conferences, exhibitions and meetings -
there will be much more competition from events wanting me to attend.
1090 respondents
79% Image source: imageshack.us
Event Design Priorities 2011
Increase
networking
opportunities
Extend use of
social media
around an event
Retain existing
sponsors and
exhibitors
Image sources: gadgetheat.com / lab.77agency.com / everyjoe.com
Demonstrate
event benefits to
potential
delegates
Association Event Priorities 2011
Differentiate
events in the
face of increased
competition
Identify benefits /
proof of value for
sponsors and
exhibitors
Image sources: expertaccess.cincom.com / michael.hightechproductmanagement.com
Stronger focus
on
personalization
and maximizing
individual
learning
Greater focus
on capturing
the knowledge
generated at
an event
Increased
emphasis on the
overall ‘meeting
architecture’ to
ensure delivery
against objectives
Event Management Strategies
2015
Image sources: gadgetheat.com / msnbcmedia2.msn.com / simonblog.com
Presentations
streamed live to
the web
Alternative Event Business
Models 2015
All sessions
available on a
pay per view
basis after the
event
Sponsorship
based on level of
interest or actual
business
generated Image sources: telepresenceoptions.com / addmetocart.com / skylinetradeshowtips.com
Event Agency Priorities 2011
Attract new
customers
Maintain the
existing customer
base
Maximize
delegate
satisfaction
Image sources: successpropublications.com / 1stwebdesigner.com / philipgraves.net
Event Agency Strategies 2015
Develop solutions
which help clients
capture and re-use
the knowledge
generated at events
Look more like
management
consultancies –
providing a range of
additional consulting
and research services
Focus on
developing a deep
understanding of
client business
strategies and
priorities
Image sources: images8.cpcache.com / sairamenterprise.com / technicalmanagementinstitute.com
Venue Priorities 2011
Provide free
broadband
wireless
access
Create lower
cost operating
models
More flexible
service offerings
to meet customer
demand
Image sources: trustedreviews.com / berlin-airport.de / freshminds.co.uk
Venue Strategies 2015
Offer full AV
package
Offer a full
meeting
planning service
to help attract
events
Full e-solution
to event
organisers
Image sources: telepresenceoptions.com / gmwda.gov.uk / bp.com
Venue Business Models 2015
Outsource
management to
third party
specialists
Grow leisure
and retail to
diversify
revenues
Create new
events alone
or with
partners
Image sources: businessweek.com / wcafamily.com
Destination Priorities 2011
Use web /social
media more to
promote the
destination
Find
differentiators in
the face of
intense
competition
Prioritise key
events,
industries and
associations to
target Image sources: lab.77agency.com / michael.hightechproductmanagement.com / 4.bp.blogspot.com
Destination Strategies 2015
Show ROI for
event
owners/delegates
Show longer
term contribution
to economic
development
More
extensive
data mining
Image sources: skylinetradeshowtips.com / dirtcheapgeo.com / backtothefuturetrading.com
Engaging Gen Y / Gen Z
CEED Slovenia
http://www.borev.net/imf.jpg
Serving Multiple Learning Styles
PCMA Learning Lounge
http://www.borev.net/imf.jpg
Collaborative Design - LIFT
http://www.borev.net/imf.jpg
Collaborative Events – Gastro
http://www.borev.net/imf.jpg
Participant Rich Design
SPINCon
Total Immersion
Food Service Network
http://www.borev.net/imf.jpg
Gamification - Cisco
Co-located Breakouts
Globe Forum – Silent Conference
http://www.borev.net/imf.jpg
Trade Show Innovation
• Routes / Network
• Health Industry
Distributors
• United Food
Processors
Reinventing Trade Shows Society of Automobile Engineers
Experience-Led Trade Show
Food Inspiration
http://www.borev.net/imf.jpg
Creating Experiences
Adelaide Convention Centre
http://www.borev.net/imf.jpg
Innotown – Simple and Slow
http://www.borev.net/imf.jpg
Rigorous Curation
/ Event Design
Convention 2020 - Conclusions
• Demand will hold up
• Innovation required in
formats, business models,
capability and technology
• Focus on ‘enabling business’
• Personalisation is key
• ‘Total sustainability’ agenda
Image sources: mrcheckout.net / topboxdesign.com
About Fast Future
Fast Future –
Travel and Meetings Industry
Services • Live Events - Speeches, briefings and workshops for executive
management and boards of hotels, airlines, airports, venues,
CVB’s and associations
• Future Insights - Customised research on emerging trends,
future scenarios, technologies and new markets
• Immersion - ‘Deep dives’ on future trends, market
developments, emerging issues and technology advances
• Strategy - Development of strategies and business plans
• Innovation - Creation of business models and innovation plans
• Engagement - Consultancy and workshop facilitation
Fast Future • Research, consulting, speaking, leadership
• 5-20 year horizon - focus on ideas, developments,
people, trends and forces shaping the future
• Clients
– Industry Associations – ICCA, ASAE, PCMA, MPI
– Corporates - GE, Nokia, Pepsi, IBM, Intel, Orange,
O2, Siemens, Samsung, GSK, SAPE&Y, KPMG,
Amadeus, Sabre, Travelport, Travelex, ING,
Santander, Barclays, Citibank, DeutscheBank
– Governments - Dubai, Finland, Nigeria, Singapore,
UK, US
– Convention Bureaus – Seoul, Sydney, London, San
Francisco, Toronto, Abu Dhabi, Durban, Athens,
Slovenia, Copenhagen
– Convention Centres – Melbourne,
Adelaide, Qatar, QEIICC
– Hotels - Accor Group, Preferred,
– Intercontinental
– PCO’s - Congrex, Kenes
– Airports - Aeroports de Paris / Schiphol Group
• Purpose - Global strategic foresight study to help the meetings industry
look at itself from the outside in and prepare for the decade ahead
• Outputs – Regular themed reports and surveys 09/2009 - 12/2011
• Partners - Sponsored by leaders across the industry
Convention 2020
Hotels 2020 – Objectives
• Identify key drivers of change
for the globally branded hotel
sector over the next decade
• Examine the implications for:
Hotel strategy
Brand portfolio
Business models
Customer targeting
Innovation
Rohit Talwar • Global futurist and founder of Fast Future Research.
• Award winning speaker on future insights and strategic
innovation – addressing leadership audiences in 40 countries on
5 continents
• Author of Designing Your Future
• Profiled by UK’s Independent Newspaper as one of the Top 10
Global Future Thinkers
• Led futures research, scenario planning and strategic
consultancy projects for clients in telecommunications,
technology, pharmaceuticals, banking, travel and tourism,
environment, food and government sectors
• Clients include 3M, BBC, BT, BAe, Bayer, Chloride, DTC De
Beers, DHL, EADS, Electrolux, E&Y, GE, Hoover, Hyundai, IBM,
ING, Intel, KPMG, M&S, Nakheel, Nokia, Nomura, Novartis,
OECD, Orange, Panasonic, Pfizer, PwC, Samsung, Shell,
Siemens, Symbian, Yell , numerous international associations
and governments agencies in the US, UK, Finland, Dubai,
Nigeria, Saudi Arabia and Singapore.
• To receive Fast Future’s newsletters please email
• 50 key trends
• 100 emerging trends
• 10 major patterns of change
• Key challenges and choices for
leaders
• Strategic decision making framework
• Scenarios for 2012
• Key futures tools and techniques
• Published August 2008
• Price £49.95 / €54.95/ $69.95
• Email invoice request to
Designing Your Future Key Trends, Challenges and Choices
Our Services Bespoke research; Identification &
Analysis of Future Trends, Drivers &
Shocks
Accelerated Scenario
Planning, Timelining &
Future Mapping
Identification of
Opportunities for
Innovation and Strategic
Investment Strategy Creation &
Development of
Implementation
Roadmaps
Design & Facilitation of
Innovation, Incubation
& Venturing
Programmes
Expert Consultations &
Futures Think Tanks
Personal Futuring for
Leaders and Leadership
Teams
Public Speaking, In-
Company Briefings,
Seminars and
Workshops
Example Projects • Public and private client research e.g. :
– Development of Market Scenarios, emerging trends and strategies for key clients
– Government and OECD Scenario Projects – e.g. Migration 2030, Future of Narcotics,
Chemical Sector, Family 2030
– Scenarios for the global economy for 2030 and the implications for migration
– Designing Your Future (Published August 2008) – book written for the American Society of
Association Executives & The Center for Association Leadership
– Global Economies – e.g. The Future of China – the Path to 2020
– The Shape of Jobs to Come – Emerging Science and Technology Sectors and Careers
– Winning in India and China
– The Future of Human Resources
– Exploiting the Future Potential of Social Media in UK Small to Medium Enterprises
– Convention 2020 – the Future of Business Events
– Future Convention Cities Initiative – Maximising Long-term Economic Impact of Events
– One Step Beyond – Future trends and challenges for the events industry
– Hotels 2020: Beyond Segmentation – Future Hotel Strategies
– The Future of Travel and Tourism in the Middle East – a Vision to 2020
– Future of Travel and Tourism Investment in Saudi Arabia
– Aviation and Airports e.g. Aviation 2030
Example Clients
Image Sources
Image Sources p.1 Page
4. http://www.piperreport.com/archives/Images/Medicare%20PFFS%20Plans.jpg
5. http://www.future-classics.org/torcon/images/thursday/thurs3_mtcc.jpg
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8. http://www.ted.com/index.php/talks/aubrey_de_grey_says_we_can_avoid_aging.html
9. http://www.eholidayindia.com/images/currency.jpg
10. Left to Right
1. http://blog.core-ed.net/derekarchives/NokiaFanPhone.jpg
2. http://www.neonpunch.com/wp-content/uploads/2009/03/iphone_apps.jpg
3. http://www.geek.com/wp-content/uploads/2010/08/Steve-Jobs-hologram-on-iPhone.jpg
13. http://miceplaces.com/fileadmin/html_newsletters/emea200903/Qatar-National-Convention-C.png
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2. http://newlycorporate.com/wp-content/uploads/2008/11/conversations_silhouettes_id228513_size450.gif
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2. http://michael.hightechproductmanagement.com/2006/03/got_competitive_differentiatio.html
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17. Left to Right
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2. http://gadgetheat.com/wp-content/uploads/2008/05/surf-chair.jpg
3. http://msnbcmedia2.msn.com/j/msnbc/Components/Photos/070112/070112_virtual_reality_hmed_8a.hmedium.jpg
18. Left to Right
1. http://www.blueskyuk.com/cm_images/New_Media_-_Web_Streaming_laptop.jpg
2. http://3.citynews-napolitoday.stgy.it/pictures/20100820/pay_per_view.gif
3. http://www.skylinetradeshowtips.com/what-is-an-acceptable-cost-per-lead/
Image Sources p.2 19. Left to Right
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2. http://www.1stwebdesigner.com/design/client-tactics-maintaining-existing-clients/
3. http://www.philipgraves.net/should-you-care-about-customer-satisfaction.html
20. Left to Right
1. http://images8.cpcache.com/product/religion+-+beliefs-recycling+symbol-
recycling+knowledge/414904558v3_225x225_Front.jpg
2. http://sairamenterprise.com/images/Management_consultancy.jpg
3. http://blog.technicalmanagementinstitute.com/active_listening/
21. Left to Right
1. http://www.trustedreviews.com/networking/news/2006/07/18/Sky-Hops-On-Free-Broadband-Revolution/p1
2. http://www.berlin-airport.de/images/Presse/Fluggesellschaften/SXFLowCost_pop.jpg
3. http://blogs.freshminds.co.uk/talent/?p=665
22. Left to Right
1. http://www.telepresenceoptions.com/images/teliris_interact_touchtable3.jpg
2. http://www.reservations.gr/hotelimages/2081/25_conference-room.jpg
3.
http://www.bp.com/liveassets/bp_internet/aromatics_acetyls/aromatics_acetyls_english/STAGING/local_assets/images/Com
puter_data_180_144.jpg
23. Left to Right
1. http://www.wcafamily.com/meeting/wca2009/info/eng/images/guide/image021.jpg
2. http://images.businessweek.com/ss/06/01/big_outsourcers/image/intro.gif
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3. http://4.bp.blogspot.com/_9s8iqcCd0DY/RaTfsRYweqI/AAAAAAAAAKY/Uc6EoGot3P8/s400/juggle-400.jpg
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40. Top to Bottom
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