Global Alliance for Public Relations and Communication Management

Global Alliance Profile and Membership Information 2009-2010

(For Potential Members)

Rationale: Encapsulate the Global Alliance’s dual mission of raising standards of the profession and advocating for the

profession

Welcome to the Global Alliance •The Global Alliance is an umbrella organisation linking Public Relations and

Communication Management professional associations worldwide

•Amongst its mission the Global Alliance seeks to enhance the Public Relations

profession and its professionals around the world working in the following

areas through advocacy (Full Listing www.globalalliancepr.org/content/1/3/about)

Unify & Link

Professional Standards

Member Development

Service to the members and profession

•The Global Alliance intends not only to embrace the value of diversity within

the Public Relations profession but also focus on common principles within the

profession.

History & Key Landmarks of the Global Alliance

• History

The Global Alliance formally established on 25 October, 2000 after a Public

Relations World Congress sponsored by the Public Relations Society of

America and the International Public Relations Association.

Established through the coming together of leaders from various professional

associations

More than 20 national and international associations were actively involved in

the founding of this historic framework.

History & Key Landmarks of the Global Alliance

• Key Landmarks

2003 – The first World Public Relations Festival was held in Rome, Italy, under the theme

“Ethics in Public Relations”

2006 – Participation in the Rome World Congress on Communication for Development,

promoted by the United Nations

2008 – Re-launch of the Global Alliance website making it one of the central resources for

the on-line PR community

2008 – Global Alliance Center established at the Università della Svizzera italiana,

Lugano, Switzerland

2010 - World Public Relations Forum (WPRF) 2010,

Stockholm, Sweden

Aims & Objectives•To provide a forum to:

Share ideas and best practice Seek common interests and standards Provide a better understanding of the unique aspects of each culture in which practitioners operate

•To offer access to information regarding: Regional or international conferences and seminars Case studies Awards programs Benchmarking research Networking opportunities for professionals

•To serve as a vehicle for examining: Ethical standards Universal accreditation options Initiatives to strengthen the profession around theworld

Global Alliance Five-Year Strategic Plan

•In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a

new five-year strategic plan, 2009-2014.

•The strategic priorities for the five-year period include:

Creating value for member associations & practitioners;

Enhancing member engagement & participation;

Growing visibility & influence;

Securing the financial model;

PR “R & D” / Innovation

•Board Executive Committee

John Paluszek, Chair, (PRSA, U.S.A.)

Dan Tisch, Chair Elect, (CPRS) Canada

Amanda Jane Succi, Secretary (FERPI, Italy)

William Murray, Treasurer (PRSA, U.S.A.)

Paul Mylrea, Director, (CIPR, United Kingdom)

•Immediate Past Chair

Colin Farrington (CIPR, United Kingdom)

Global Alliance Executive Board & Delegates

Global Alliance Current Members 2009EuropeAsociaci de Directivos de Comunica, Spain

Association of Lithuanian PR Specialists, Lithuania

Austrian Public Relations Society, Austria

Belgian Public Relations Centre, Belgium

Bulgarian National PR Association, Bulgaria

Chartered Institute of Public Relations, United Kingdom

Communication Publique, France

Confederation Europeene Des Relations Publiques, Belgium

Croatian Public Relations Association, Croatia

Estonian Public Relations Association, Estonia

Federazione Relazioni Pubbliche Italiana, Italy

German Public Relations Association, German

Hungarian Public Relations Association, Hungary

Komora Public Relations, Czech Republic

Europe (Continued)Latvian Public Relations Association, Latvia

Norwegian Communication Association, Norway

PRIME-European Student Association, France

Public Relations Institute of Ireland, Ireland

Public Relations Society of Slovenia, Slovenia

Russian Public Relations Association, Russia

Schweizerische Public Relations Gesellschaft (PR Suisse), Switzerland

Swedish Public Relations Association, Sweden

Turkish Public Relations Association, Turkey

UJJEF – Communication et Enterprise, France

Global Alliance Current Members 2009North & South America

Canadian Public Relations Society, Canada

International Association of Business Communicators, United States of America

Public Relations Society of America, United States of America

Federal Council of Public Relations Professionals, Brazil

Inter-American Confederations of Public Relations, Brazil

Mexican Association of Public Relations Professionals, Mexico

Public Relations Society of Puerto Rico, Puerto Rico

Asia, Oceania, Middle East & Africa

Institute of Public Relations Malaysia, Malaysia

Institute of Public Relations of Singapore, Singapore

Korea Public Relations Association (KoreaPR), South Korea

Public Relations Society of India, India

Public Relations Society of Indonesia, Indonesia

Public Relations Society of the Philippines, Philippines

Public Relations Institute of Australia, Australia

Public Relations Institute of New Zealand, New Zealand

African Public Relations Association, Nigeria

Institute of Public Relations Ghana, Ghana

Nigerian Institute of Public Relations, Nigeria

Public Relations Society of Kenya, Kenya

Public Relations Institute of Southern Africa, South Africa

Public Relations Association of Uganda, Uganda

 

Global Alliance Recent & Current Initiatives

• Launched Sponsorship & Partnership 2009 initiative whose benefits

amongst other things serves to create value for member associations

and securing the financial model

The Global Alliance aims to make available to member associations

templates of key projects such as the Sponsorship & Partnership for

use within their own initiatives

• Developing new media and communication channels e.g. Webinar series

• Advance the Global Alliance service provision through Speakers Bureau

As a member you have the opportunity to be part of the Global

Alliance’s Speaker’s Bureau

• New & improved GA website integrating all of the GA’s

Projects and initiatives as well as providing you with central

Global information hub

Global Alliance New & Improved Website

Up to date GA Member and PR Industry news via RSS feeds

Flexibility in sharing articles through the integrated “Share Buttons”

Quick access to ALL of GA’s on line social networking activities

International Job Center for both employers and job seekers

Easy to use Knowledge Center; a centralised information hub

Global Alliance Knowledge Centre

•The Global Alliance aims to build a diverse body of

knowledge to assist public relations and communication

management professionals in their work.

•The Knowledge Centre offers you amongst other things: -

Guidelines and research papers

Case studies of award winning PR campaigns

Speeches

Policy documents

Interviews

Templates

Industry reports

•Opportunity to contribute articles and material to the

Knowledge Centre

Global Alliance Bimonthly E-newsletter• Amongst a host of insightful articles that

include a commentary from the Global

Alliance Chairman , the GA e-newsletter is

packed with: -

Research publications

Upcoming events

Current Global Alliance projects

Social networking highlights

Guest columnists

Featured jobs

• As a member of the Global Alliance not

only will you read what other professionals

in the PR industry have to say, but you can

also have your article featured in the e-

newsletter

Global Alliance Online Social Networking

• Linkedin profile complete with own group for discussion

• Amongst other benefits, the Global Alliance group offers:

Intra profession networking and connectionReal time discussion opportunities on various PR topicsLive news feeds from the Pubic Relations industryJob board

• November 2009, Lugano Switzerland Special general membership meeting

• June 2010, Stockholm, Sweden World Public Relations Forum (WPRF)

Global Alliance Upcoming Events

World Public Relations Forum (WPRF) 2010

Organizer: The Global Alliance in partnership with the Swedish Public

Relations Association

Location: Stockholm, Sweden

Date: June 14, 2010 to June 15, 2010

Website: www.globalalliancepr.org/event.php?id=8

• The Swedish Public Relations Association warmly welcomes you to Stockholm

for the 6th World Public Relations Forum. The theme for the conference is

"Communicative Organisations - in pursuit of a new paradigm".  We take off in

our recently finished unique research project "Business Effective

Communication". The results are summarized by professor Sven Hamrefors in a

published video at http://vimeo.com/3335021

•"Communicative organisations - in pursuit of a new paradigm"

The new Global Alliance membership package has many important benefits, amongst them: Your members are part of a global community of 160,000 public

relations professionals – a unique marketing opportunity to current and prospective members

Discounted access to conferences put on by the GA member associations in other countries for your members

Enables you to participate in international collaboration to raise standards, share knowledge, advocate for the profession and grow as well as strengthen public relations associations like yours

It demonstrates your commitment to a shared vision to advance the public relations profession and the global society we serve

Global Alliance Membership: An Insight & Fee Structure

Following a unanimous resolution passed at the GA annual general meeting in June 2009, Vancouver, the Global Alliance is moving to a fee structure that aligns GA dues with the number of individual public relations practitioners who belong to the member association

We are confident this will broaden the GA’s membership base by reducing fees for small associations, while creating a stable and sustainable financial model

Other sources of revenue are currently being pursued such as a comprehensive sponsorship/partnership program

Global Alliance Membership: An Insight & Fee Structure

Global Alliance Fee Structure 2009-2010

National Association Members

Affiliated Association Members

1 – 300Individual Members

EUR 150 EUR 120

300 – 1000Individual Members

EUR 300 EUR 240

1000 – 2000 Individual Members EUR 500 EUR 400

More Than 2000 Individual Members EUR 1000 EUR 800

PR Research Organisations,

Councils & OthersN/a EUR 400

GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND COMMUNICATION MANAGEMENT

Global Alliance Center | Global Alliance for Public Relations and Communications Management Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerlandphone +41 58 666 46 02 | fax +41 58 666 47 39 | e-mail info@globalalliancepr.org | website www.globalalliancepr.org

Thank You for Your Consideration in Joining the Global Alliance. We Look Forward to Your Association Joining

Us in Sharing Our Vision to Advance the Public Relations Profession

Please kindly use the attached form to identify the current size of your association, and your membership category, and return to the address below