Global Alliance for Public Relations and

Communication Management

Global Alliance Profile and Membership Information 2010

(For Potential Members)

Rationale: Encapsulate the Global Alliance’s dual mission of

raising standards of the profession and advocating for the

profession

Welcome to the Global Alliance •The Global Alliance is an umbrella organisation linking Public Relations and

Communication Management professional associations worldwide

•Amongst its mission the Global Alliance seeks to enhance the Public Relations

profession and its professionals around the world working in the following

areas through advocacy (Full Listing www.globalalliancepr.org/content/1/3/about)

Unify & Link

Professional Standards

Member Development

Service to the members and profession

•The Global Alliance intends not only to embrace the value of diversity within

the Public Relations profession but also focus on common principles within the

profession.

History & Key Landmarks of the Global Alliance

• History

The Global Alliance formally established on 25 October, 2000 after a Public

Relations World Congress sponsored by the Public Relations Society of

America and the International Public Relations Association.

Established through the coming together of leaders from various professional

associations

More than 20 national and international associations were actively involved in

the founding of this historic framework.

History & Key Landmarks of the Global Alliance

• Key Landmarks

2003 – The first World Public Relations Festival was held in Rome, Italy, under the

theme “Ethics in Public Relations”

2006 – Participation in the Rome World Congress on Communication for Development,

promoted by the United Nations

2008 – Re-launch of the Global Alliance website making it one of the central resources

for the on-line PR community

2008 – Global Alliance Center established at the Università della Svizzera italiana,

Lugano, Switzerland

2010 - World Public Relations Forum (WPRF) 2010,

Stockholm, Sweden

Aims & Objectives

•To provide a forum to:

Share ideas and best practice

Seek common interests and standards

Provide a better understanding of the unique aspects of each culture in

which practitioners operate

•To offer access to information regarding:

Regional or international conferences and seminars

Case studies

Awards programs

Benchmarking research

Networking opportunities for professionals

•To serve as a vehicle for examining:

Ethical standards

Universal accreditation options

Initiatives to strengthen the profession around the

world

Global Alliance Five-Year Strategic Plan

•In an effort to fulfil it’s aims and objectives, the Global Alliance has adopted a

new five-year strategic plan, 2009-2014.

•The strategic priorities for the five-year period include:

Creating value for member associations & practitioners;

Enhancing member engagement & participation;

Growing visibility & influence;

Securing the financial model;

PR “R & D” / Innovation

•Board Executive Committee

John Paluszek, Chair, (PRSA, U.S.A.)

Dan Tisch, Chair Elect, (CPRS) Canada

Amanda Jane Succi, Secretary (FERPI, Italy)

William Murray, Treasurer (PRSA, U.S.A.)

Nina Volles, Secretary General

•Immediate Past Chair

Colin Farrington (CIPR, United Kingdom)

Global Alliance Executive Board

•Board Members

Catherine Arrow (PRINZ, New Zealand)

Thorsten Luetzler (DPRG, Germany)

Paul Mylrea (CIPR, United Kingdom)

Ronel Rensburg (PRISA, South Africa)

Shameem Abdul Jalil (Institute of Public Relations Malaysia)

Gustavo Pedace (Public Relations Institute of Argentina)

Global Alliance Board Members

Global Alliance Current Members 2010

Europe

Asociaci de Directivos de Comunica, Spain

Association of Lithuanian PR Specialists,

Lithuania

Austrian Public Relations Society, Austria

Belgian Public Relations Centre, Belgium

Bulgarian National PR Association, Bulgaria

Chartered Institute of Public Relations, United

Kingdom

Communication Publique, France

Confederation Europeene Des Relations

Publiques, Belgium

Croatian Public Relations Association, Croatia

Estonian Public Relations Association, Estonia

Federazione Relazioni Pubbliche Italiana, Italy

German Public Relations Association, German

Hungarian Public Relations Association,

Hungary

Komora Public Relations, Czech Republic

Europe (Continued)

Latvian Public Relations Association, Latvia

Norwegian Communication Association,

Norway

PRIME-European Student Association,

France

Public Relations Institute of Ireland, Ireland

Public Relations Society of Slovenia,

Slovenia

Russian Public Relations Association, Russia

Schweizerische Public Relations Gesellschaft

(PR Suisse), Switzerland

Swedish Public Relations Association,

Sweden

Turkish Public Relations Association, Turkey

UJJEF – Communication et Enterprise,

France

Global Alliance Current Members 2010North & South America

Canadian Public Relations Society, Canada

International Association of Business

Communicators, United States of America

Public Relations Society of America, United

States of America

Federal Council of Public Relations

Professionals, Brazil

Inter-American Confederations of Public

Relations, Brazil

Mexican Association of Public Relations

Professionals, Mexico

Public Relations Society of Puerto Rico,

Puerto Rico

Asia, Oceania, Middle East & Africa

Institute of Public Relations Malaysia, Malaysia

Institute of Public Relations of Singapore, Singapore

Korea Public Relations Association (KoreaPR), South

Korea

Public Relations Society of India, India

Public Relations Society of Indonesia, Indonesia

Public Relations Society of the Philippines, Philippines

Public Relations Institute of Australia, Australia

Public Relations Institute of New Zealand, New Zealand

African Public Relations Association, Nigeria

Institute of Public Relations Ghana, Ghana

Nigerian Institute of Public Relations, Nigeria

Public Relations Society of Kenya, Kenya

Public Relations Institute of

Southern Africa,

South Africa

Public Relations

Association of Uganda,

Uganda

Global Alliance Recent & Current Initiatives

• Launched Sponsorship & Partnership 2009 initiative whose benefits

amongst other things serves to create value for member associations

and securing the financial model

The Global Alliance aims to make available to member associations

templates of key projects such as the Sponsorship & Partnership for

use within their own initiatives

• Developing new media and communication channels e.g. Webinar series

• Advance the Global Alliance service provision through Speakers Bureau

As a member you have the opportunity to be part of the Global

Alliance’s Speaker’s Bureau

• New & improved GA website integrating all of the GA’s

Projects and initiatives as well as providing you with central

Global information hub

Global Alliance New & Improved Website

Up to date GA Member and

PR Industry news via RSS

feeds

Flexibility in sharing articles

through the integrated “Share

Buttons”

Quick access to ALL of GA’s

on line social networking

activities

International Job Center for

both employers and job

seekers

Easy to use Knowledge

Center; a centralised

information hub

Global Alliance Knowledge Centre

•The Global Alliance aims to build a diverse body of

knowledge to assist public relations and communication

management professionals in their work.

•The Knowledge Centre offers you amongst other things: -

Guidelines and research papers

Case studies of award winning PR campaigns

Speeches

Policy documents

Interviews

Templates

Industry reports

•Opportunity to contribute articles and material to the

Knowledge Centre

Global Alliance Bimonthly E-newsletter• Amongst a host of insightful articles that include a

commentary from the Global Alliance Chairman , the

GA e-newsletter is packed with: -

Research publications

Upcoming events

Current Global Alliance projects

Social networking highlights

Guest columnists

Featured jobs

• As a member of the Global Alliance not only will you

read what other professionals in the PR industry

have to say, but you can also have your article

featured in the e-newsletter

Global Alliance Online Social Networking

• Linkedin profile complete

with own group for

discussion

• Amongst other benefits, the

Global Alliance group offers:

Intra profession

networking and

connection

Real time discussion

opportunities on various

PR topics

Live news feeds from

the Pubic Relations

industry

Job board

• June 2010, Stockholm, Sweden

World Public Relations Forum (WPRF)

Global Alliance Upcoming Events

World Public Relations Forum (WPRF) 2010

Organizer: The Global Alliance in partnership with the Swedish Public

Relations Association

Location: Stockholm, Sweden

Date: June 14, 2010 to June 15, 2010

Website: www.wprf2010.se

• The Swedish Public Relations Association warmly welcomes you to Stockholm for the

6th World Public Relations Forum. The theme for the conference is "Communicative

Organisations - in pursuit of a new paradigm". We take off in our recently finished

unique research project "Business Effective Communication". The results are

summarized by professor Sven Hamrefors in a published video at

http://vimeo.com/3335021

•"Communicative organisations - in pursuit of a new paradigm"

The new Global Alliance membership package has many important

benefits, amongst them:

Your members are part of a global community of 160,000 public

relations professionals – a unique marketing opportunity to current and

prospective members

Discounted access to conferences put on by the GA member

associations in other countries for your members

Enables you to participate in international collaboration to raise

standards, share knowledge, advocate for the profession and grow as

well as strengthen public relations associations like yours

It demonstrates your commitment to a shared vision to advance the

public relations profession and the global society we serve

Global Alliance Membership: An Insight & Fee

Structure

Following a unanimous resolution passed at the GA

annual general meeting in June 2009, Vancouver, the

Global Alliance is moving to a fee structure that aligns

GA dues with the number of individual public relations

practitioners who belong to the member association

We are confident this will broaden the GA’s membership

base by reducing fees for small associations, while

creating a stable and sustainable financial model

Other sources of revenue are currently being pursued

such as a comprehensive sponsorship/partnership

program

Global Alliance Membership: An Insight & Fee

Structure

Global Alliance Fee Structure 2009-2010

National Association Members

Affiliated Association Members

1 – 300

Individual MembersEUR 150 EUR 120

300 – 1000

Individual MembersEUR 300 EUR 240

1000 – 2000

Individual Members EUR 500 EUR 400

More Than 2000

Individual Members EUR 1000 EUR 800

PR Research

Organisations,

Councils & OthersN/a EUR 400

GLOBAL ALLIANCE FOR PUBLIC RELATIONS AND

COMMUNICATION MANAGEMENT

Global Alliance Center | Global Alliance for Public Relations and Communications Management

Università della Svizzera italiana | via Giuseppe Buffi 13 | 6900 Lugano | Switzerland

phone +41 58 666 46 02 | fax +41 58 666 47 39 | e-mail info@globalalliancepr.org | website

www.globalalliancepr.org

Thank You for Your Consideration in Joining the Global

Alliance. We Look Forward to your Organization Joining

Us in Sharing Our Vision to Advance the Public Relations

Profession

Please kindly use the attached form to identify the current size of your

association, and your membership category, and return to the address below