Discover Define Design Deliver

User TestPersona

User Research

Feature Map

Contextual Inquiry

Affinity Mapping

Business Analysis

Define User Type

IterationSketchesCompetitive

AnalysisWireframe

Prototype

Deliverable

PROCESS

“We help people find jobs and companies they love”

Executive Take away

52% 48% Yes, I use GlassdoorNo, I dont’ use Glassdoor

Executive Take away

Company reviewsSalary reportsInterview reviews

Jobs & CompaniesDatabase

Benefits reviews

Most People mass apply to any job opening they find online

“Looking for employer’s job-postings on the Internet. This method works on average 4% of the time” for job-hunters

– What Color is your Parachute? 2015, Richard N. Bolles

Problem

all peopel search randomly applying out heart set.

4%

Challenge

To provide Job seekers need personalized content and information in terms of job fit, so that they don’t waste their energies applying for everything

Technical Background

Responsive website

Technical background

Data collection&storage

Data IntegrationData Analysis &Visualization Service

Hadoop - HDFSLinkedin API

Hive HiveQL

R, Java Java, Python

Technical Background - Big Data

RESEARCH Contextual Inquiry

Competitive&Comparative Analysis User Research

Competitive Analysis

Main Feature Business GoalsBusiness Model

Glassdoor

Linkedin

Payscale

Indeed

Great resource for checking up on the company

Company reviews, salary and interview information

Highly transparent, gritty, real community

To distribute specialized insider job information about company and

positions to premium members to function as a plaform for companies

to advertise

To create a professional profile in order to access resources

such as connection, jobs, company information

To access personalized salary profile and tailored job positions

based on information that the user enters

Infographic about job and salary trends, salary report, college

ROI report

Personal Professional Profiles

To gain a high volume of web traffic by providing relevant job

posting results based on the user’s search bar input

Features relevant, sponsored advertisements and jobs to

bring in revenue

Job posting search engine

To distribute accurate salary information for various jobs to many people, so that they will get a fair salary and a fair pay

raise

Competitive Analysis

Not Tailored Tailored

Social

Contextual Inquiry

Recommended positions based on her answer - Helped her figure out what she wants to do

Research

“I apply to jobs even when I don’t have all the skills”

User Interviews (11 users)

75%“I use Glassdoor before job seeking”

50%“Hard to know whether I’m fit for the position”

85%

Low effort High effort

Pain ResearchAffinity Diagram*

• User behaviors • Want to network

• They need more

Pleasure

Checking salary,benefits

Ask someone who experienced

Use online job search

Job descriptions Networking is very important

on Linked in

Apply to jobs when they are under qualifiedCan’t trust

ranks on linkedin

Ask friends for advice - too general

Don’t know what to emphasize on

resume, interviews

for small company

Strength finder is nice way to know

about yourself

Knowing whether I have a right skill

or not is a challenge

Finding right company/position

Career coach - expensive

Research - resources

Myers-Briggs Personality

“How do they solve the problem currently?

• Apply to jobs when they are under qualified

• Knowing whether I have right skills is challenge

Job Seeking Glassdoor

• Salary, benefits, reviews

• Bad reviews affect their decision • Knowing your strengths and

personality is helpful

• Parachute, Strength finder, MBTI

Self Assessment

Research - findings

Data ModelingPersona

Site map & User flow Design Concept

Persona

persona

Persona

Persona

Feature Prioritization

Feature PrioritizationFeature map

Easy to develop Hard to develop

Essential

Nice to have

Progress bar

Most votes

Low priority High priority

• Areas to explore: • Assessment

• Dash Board - tailored information

• Guide Application Process

• Bridge - Network

DashboardRecommend

Jobs

Recommend Courses

Assessment

Bridge

ApplicationGuide

Bookmark

Parachute A better way to find the perfect job for you

Design Concept

Homepage

4 STEPS1. Take Tests2. Linkedin Integration3. Get Result & Recommendations4. Apply

GLASSDOOR’S PARACHUTE

Test Page 1 ParachuteAssessmentMyers-Briggs ResultsPage

Tailored Resume

Apply Keep Building Page

Linkedin IntegrationTest Page 1StrengthFiner

TestMyers-BriggsMyers-Briggs

TestParachute

AssessmentParachuteAssessment

Assessment

BridgeRecommended Jobs

Saved Jobs

Saved CoursesTailored Cover Letter

Recommended Courses

Messages

Message

Site Map

User Flow

StartAssessmentHome Getting Started

PageIntegrateLinkedin

Linkedin Sign in Page

Allow Access

Getting Started PageStart TestStrength Finder

TestNextParachute AssessmentNext

Insights Page Save Jobs Keep BuildingPage

Apply Job Description Start

Resume Drag&DropResumeNextCover LetterDrag&Drop

Cover letterNext

Review Page Submit ConfirmationPage

User Journey

“I ca

lled

my i

nter

viewe

r, who

told

me

that

ther

e did

n’t

seem

to b

e a

good

fit b

etwe

en m

e an

d th

e co

mpa

ny.

That

’s im

porta

nt to

know

.”

EmotionalExperience

Thoughts

Phases ofthe Journey Phase 1 Phase 4Phase 2 Phase 3

“I’m

inte

rest

ed in

man

y th

ings

.”

Narrowing Career InterestsDescription of Stacy’s Typical Experience: Stacy has a multidisciplinary major at a liberal arts college, so she has taken an assortment of courses because of her varying interests. Independently narrowing her interestsdoesn’t work, since she values each of them equally. Thus, Stacy often talks to her professors and advisorsto understand where her strengths lie, so she can pursuea career that she has potential and passion for.

Description of Stacy’s Typical Experience: Stacy knowswhich websites to visit to learn about job opportunities, butshe doesn’t know which pieces of info are most relevant toher. She wants to know which of her skills and experiencesto emphasize when applying for a specific position, sincethere’s so much she could say.

Description of Stacy’s Typical Experience: Since Stacyhas many interests and things to mention, her approachto interviewing is verbally scattered and unfocused. Shetends to go on tangents instead of providing clear, short,and substantial answers to an interviewer’s questions.

Description of Stacy’s Typical Experience: Since Stacy hasvery little professional experience, she feels unfamiliar with understanding job offers and choosing the best one. In the past,Stacy has been unsure about how her career/internship choiceswould impact her professional future, so she’s hoping to get somehelp in obtaining this kind of insight.

Recommendations for Career-Related Sites: Provide feedback to users that will help them streamlinetheir career interests, by offering personalized informationon how to develop those interests.

Recommendations for Career-Related Sites: Point outwhich insights about a job opportunity that the user shouldaddress in networking conversations and job applications.

Recommendations for Career-Related Sites: Providea space where users can type about their interviewingexperiences, an activity that will help them reflect onpast interviews and collect lessons from them to applylater.

Recommendations for Career-Related Sites: Reveal users’ potential career trajectories based on their past, current, or pendingpositions, so they will have an idea of a possible long-term career path.

Stacy can see how her experience compares to those of current employees at a certain company through GP’s Company Profiles.

Job Searching Interviewing Understanding Offers

“I se

e wa

y to

o m

any

job

desc

riptio

ns h

ere.

”

“I’m

not

sur

e wh

at I’

m g

ood

at."

“Tha

t inte

rview

wen

t so

well,

but I

did

n’t g

et th

e job

. Now

wha

t?”

“How

do

I writ

e a

cove

r let

ter?

Wha

t do

I put

on m

y re

sum

é to

sta

nd o

ut m

ore?

”

“Oka

y, I r

ead

som

e on

line

artic

les

and

talke

d to

my

advis

ors

abou

t my

appl

icat

ions

.

I’m g

ettin

g th

e ha

ng o

f thi

s.”

I’ll lo

ok a

t Glas

sdoo

r to

see

how

expe

rienc

ed

junior

des

igner

s ar

e +

see

how

muc

h I c

an g

et p

aid!

“Hm

. I’m

not

sure

wha

t to

do w

ith th

is sa

lary i

nfo

on G

lassd

oor t

hat I

just

saw.

"

“I se

nt o

ut m

y fir

st jo

b ap

plica

tion!

I’m

exc

ited

to h

ear b

ack!

”W

hy is

this

com

pany

takin

g so

long

to g

et b

ack t

o

me?

Did

they

eve

n re

ad m

y app

licat

ion?

“How

do

I kno

w if I

’m q

ualifi

ed

enou

gh fo

r this

role?

”

I’ll re

ad a

rticle

s an

d ta

lk to

my c

aree

r coa

ch

abou

t how

to w

rite

my a

pplic

ation

.

“Oh,

so I

can

nego

tiate

how

muc

h I g

et p

aid?

Cool!

Tha

t’s u

sefu

l to k

now.

I’ll s

ave

this

for l

ater.

”

“The

arti

cles I

’ve re

ad te

ll me

that

I nee

d to

know

what

type

of jo

b I w

ant a

nd th

e fie

ld I w

ant t

o go

into

.

I can

defi

nitely

mak

e th

at h

appe

n.”

“I go

t an

amaz

ing jo

b of

fer a

fter m

y int

ervie

w, a

nd

am a

ccep

ting

it!”

“Alrig

ht, s

o I’v

e str

eam

lined

my l

ist o

f car

eer in

tere

sts

to tw

o. It

’s ha

rd to

find

a po

sition

that

com

bines

bot

h

of m

y int

eres

ts.”

“Wow

, I a

ctua

lly fo

und

a po

sition

! I’m

goin

g to

app

ly

cont

act a

frien

d to

reco

mm

end

me

for i

t…"

Glassdoor Parachute (GP)’s Personality Testscan give Stacy some clarity in this area.

GP’s Recommended Jobs Pageshows positions at jobs would be a strong culture fit for Stacy.

GP’s Bridge feature can help Stacy see the people in her network who are connected to a company of interest.

DesignSketches

Wireframes Iterations Prototype

Sketch

Possible Flow DESIGN STUDIOAdding Application Hints on the sides

DETAILS

Sketch

THEN WE WIREFRAMED SECTIONS & REGROUPED TO AGREE ON SOME KEY LAYOUT ASPECTS

PERSONAL ASSESSMENT IN NAV BAR

“How would users discover the feature?

WAIT!!

ADDING A TEASER TO HOMEPAGE

RITE PROCESS - THREE ROUNDS OF TESTING- ITERATION BETWEEN EACH

ROUND FROM OUR FINDINGS

IDEATION 1: ADDING Assessment Process

IDEATION 2: SIDE BAR & NEXT BUTTONS

IDEATION 3: Assessment Process copy

IDEATION 4: EXPLAINATIONS & HEADINGS

“I’d feel dubious if I did all this tests and it didn’t explain what it all meant clearly.”

IDEATION 5: CLARIFYING CTA ON APPLY PAGE

IDEATION 6: UPLOAD COVER PAGE

IDEATION 7: check boxes

Job DescriptionResumé

Cover Letter

Review + Submit

Save NextSave Next

Job Description

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in bibendum ex nisi eu sapien. Nam non lectus nec tortor molestie laoreet eget id enim. Etiam viverra dui nec laoreet egestas. Suspendisse sit amet ullamcorper enim, eu efficitur libero. Suspendisse non elit ante. Nullam semper fringilla lacus, eget eleifend mi posuere sed.Ut porta arcu quis porttitor mattis. Fusce sed felis vitae mi accumsan convallis nec non nulla. Nulla viverra porttitor metus,

vitae varius eros malesuada id. Morbi facilisis augue ac mattis varius. Nullam dictum accumsan augue a accumsan. Donec blandit magna eu elit convallis facilisis. Sed blandit porta sapien, nec malesuada lorem volutpat vitae. Nulla nec arcu sit amet turpis hendrerit rutrum ut sed ante.

Cover Letter

Prototype

https://projects.invisionapp.com/d/main#/console/3457712/75704837/preview

You prefer spending time with Futurist then Historians.

You think about what you can improve verses your strengths.

You are a more sensitive person than you are a logical person.

Personal Assessment > Strength Finder Test

Strength Finder Test

Save Progress

10%

You are a team player more than you are individual achiever.

NEXT

Jobs Reviews Salary Interviews

Find your fit. Love Your Job.

Soft Skills

& get personalized recommendationsin your job search

DO AN ASSESSMENT

Jobs Companies Salary Interviews Personal Accessment

Find your fit. Love Your Job.

7 WORST CASE SCENARIOS

Case: Users get outcome graphs that are depressing Response: Encouragement messages like “You can grow.” appear.

Case: There are no job matches Response: The “Keep Building” module takes over the space were the jobs would be.

Case: Users don’t trust Insight page.Responses: We addressed this with our disclaimer. We state outcomes are just suggestions.

Case: Users try to click on “Outcomes” before they go through the assessmentsResponse: Error Message would pop up. “Wait. You don’t know yourself yet. Time to do the Assessment.”  

7 WORST CASE SCENARIOS

Case: Users don’t want to integrate their LinkedInResponse: Users still can take the tests and remain anonymous, however they will have limited access (no recommended jobs)

Case: Users don’t know how to use the information given to them. Response: We give them personal recommendations on action steps, based on their assessment results.

Case: Users don’t want to go through the whole test.Response: They don’t get as many results and the site shows them teasers as to what they are missing.

Case: Users don’t get any “Bridge Recommendations” Response: The site recommends conferences and meet-up events so they can grow their network in desired field.  

7 WORST CASE SCENARIOS

Case: Users don’t want to integrate their LinkedInResponse: Users still can take the tests and remain anonymous, however they will have limited access (no recommended jobs)

Case: Users don’t know how to use the information given to them. Response: We give them personal recommendations on action steps, based on their assessment results.

Case: Users don’t want to go through the whole test.Response: They don’t get as many results and the site shows them teasers as to what they are missing.

Case: Users don’t get any “Bridge Recommendations” Response: The site recommends conferences and meet-up events so they can grow their network in desired field.  

Next Step

Next Step

- More Testing & Iteration to continue to improve flow- Personal recommendations on action steps, based on their

assessment results - Work with a season data analyst to figure out an algorithm

to measure more accurate and tailored data for users