Give Your Content Legs and Run With It - PSUWEB11
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Transcript of Give Your Content Legs and Run With It - PSUWEB11
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Give your content legs and run with it!
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Who are we?
Nick DeNardis@nickdenardis Associate Director of Web Communications Wayne State University
Mallory Wood@mallorywood Assistant Director of Marketing, Social Media Saint Michael’s College
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What is a website?
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“A website is a collection of related web pages containing images, videos or other digital assets. A
website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet address also called
URL.”
-- Wikipedia
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Your web presence
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Any where, any timeAudiences interact with content, not a website
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Isn’t social doing enough?
http://umaine.edu/news/blog/2011/06/01/website-highlights-composites-education-initiatives/
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89,728 visitors1,015 shares
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OpportunitiesTurn one piece of content into five
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Not just your usersbut YOU spreading your content!
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What is content?
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Approach to content:
Reactive vs. Proactive
Repurpose vs. Redo
Interactive
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Low hanging fruit
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Most Popularpages this week
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Auto Suggestdestination pages
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10 facts about your institution
Everyone has them.. How can we extend them?
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Scavenger Hunt
Text
http://wayne.edu/wordhunt/
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Clues
• The letter is inside the building guarded by Hippocrates.
• It is inside the building where you can see all the stars at night. The time changes color on this building at night.
• It is outside the building on campus that was purchased for $1. Look for a statue holding a book.
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Scavenger Results
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Interactive Web Video
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Video Contest
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Video Contest
Text
http://www.youtube.com/watch?annotation_id=annotation_774114&v=VyxsZ_paxbc&feature=iv
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Interactive
http://texasexes.org/tenthings/
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Interactive
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Virtual Campus Tour
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Virtual Campus Tour
http://www.youtube.com/watch?v=uY5aduiy5j8
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Virtual Campus Tour
http://www.youtube.com/watch?v=uY5aduiy5j8
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Virtual Campus Tour
TOUR
This was @Jer3my’s idea!
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FAQ’sEver think to yourself, “why am I writing this?”
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Well stop!It isn’t helping your users discover your content
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FAQ’s re-imagined
http://www.pugetsound.edu/admission/
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FAQ’s re-imagined
http://www.formspring.com/saintmichaels
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FAQ’s re-imagined
http://www.formspring.me/gabbismc
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FAQ’s re-imagined
http://vyou.com/gabbismc
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Tracking EffectivenessDon’t bother doing anything if you’re not tracking
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Step 1:Figure out what to track• Homepage
• Admissions
• Schedule a Tour
• Thank You
• Landing Page
• Click (anywhere)
• Submit a Question
• Subscribe to Updates
• Open Subscription Email
• Click on Email Link
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Step 2:Figure out how to track it
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Step 3:Actually track it
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Setup a schedulethat works for you
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Calendar necessities
Academic calendar
Recruitment schedule
Special events
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So... now what?
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Evaluate your site
http://psbehrend.psu.edu/Academics/academic-services/acpc/acpc-services-1/career-services-and-resources/internships-and-co-ops
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Google Custom Maps
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Questions?
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Thank you!
http://slidesha.re/psuweb11-legs
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Photo Credits
• http://www.flickr.com/photos/marsdd/1893884585/
• http://www.flickr.com/photos/littleblackcamera/438163705/