Gina, Kathryn, Jazmin, Matt and Brayton

Goals/Objectives• Listening: Through the use of different digital/social media tools,

Mercury Poster can see what current and potential customers are saying about their posters and framing. This way the company will be able to see the praise or address any criticism. They can also see customers did with the product they bought.

• Talking: Now Mercury Posters can shares sales, new arrivals, or other new unique offerings more easily. They can also initiate or partake in discussions on their Facebook page, creating a stronger relationship with their customers.

• Energizing: Malley’s foot traffic success is not only attributable to his unique offerings but also his outgoing and friendly personality. This could transcend very easily to his Facebook and Twitter pages that could encourage people that see the online profiles to come in the store and ultimately make a purchase somewhere down the road.

• Supporting: Being an expert in posters, art prints, and framing, Malley can use the tools suggested a means for giving advice to customers about how to hang the framed poster or what the poster would look good with.

• Embracing: Customers may provide a way of improving the company’s services or product offering. If there is a popular enough interest on the pages that Mercury Poster doesn’t offer, it may be something to invest in.

How our goals were met• Our Facebook goal was 50 “likes” to the Mercury Posters

Facebook Page

• To increase foot traffic at Mercury Posters, we hung QR codes around the St. John Fisher College Campus, and

also at the RIT campus that gave a direct link to the Mercury Posters Facebook “like” page.

• Our group introduced and incorporated technology and social media into his company through Facebook, twitter,

Foursquare, Pinterest, Flickr, ROCWIKI, and a G-mail Account.

• In using all of this, our group moved him from the #6 poster shop in Rochester to the #2 poster shop when

searching “Rochester Poster Shops"

How does this benefit Mercury Posters

• This took his foot traffic and word-of-mouth and transcended it online.

• Exposed Mercury Posters to a greater demographic, which includes online and through

social media. • Included Mercury Posters in the voting for the

March cash-mob.

What would we have done different?

• If given the time, we would have exposed him to more social media.

• Would have spent more time, and trained him on more than one occasion on how to use each

different social media website.• We would have put the QR codes around local

schools sooner.

How can Mercury Posters use this in the future?

• Mercury Posters can take advantage of using the social media we created and continue to post

things. • Mercury Posters can continue to use the QR code

to promote Mercury Posters Facebook “like” page.

Social Media Sites

• Facebook• Twitter• Pinterest• Flickr

• ROCWIKI• WIX

• Foursquare