Gigwalk Field Research
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Transcript of Gigwalk Field Research
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Field ResearchIntroduction & Training
January 10, 2012
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Getting Set Up
• Option to dial in or listen via your computero iPhone does not support question manager
or full audio.
• Q&A through Question Manager o Will also take video questions, please raise
hand and we will unmute you.
This session will be recorded and posted to the Gigwalk Blog.
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Introductions
Natala MenezesDirector of Product MarketingFun Fact: Owns an 8lb “Morkie”
Shaane SyedCommunications ManagerFun Fact: Named her car James Earl Jones
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Today’s Topics• Introduction to Gigwalk (10 Minutes)
o What is Gigwalk?o How does it work? o How do I get paid?
• Field Research 101 (15 minutes)
o Review of Gig Typeso Overview of Clients (hint! They are picky!)
• Pro Tips (15 minutes)
o Review of Example Gigso Photo Tips
• Practice Gigs (5 minutes)
o What are they?
• Q & A (15 minutes)
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OverviewWhat is Gigwalk & How it all got started…
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Hello. Gigwalk is a mobile workforce that lets businesses instantly coordinate and guide feet on the street.
Gigwalkers are individuals who independently find Gigs in the Gigwalk Marketplace and get paid; turning their iPhone into a second paycheck.
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Gigwalk’s History • Founded in July 2010• Launched publicly in May 2011
o Raised $1.7 MM in seed funding
• Committed to changing the way in which people work.
Gigwalk’s Co-founders, Matt Crampton (CTO) and Ariel Seidman (CEO)
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How it Works
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What is a Gig? • A small job that can take minutes to hours to complete at a
specified location. Gigs pay between $3 and $100.
Field ResearchCollect information about products or businesses.
Field Sales & MarketingPromote a product, brand or businesses.
Onsite Technical ServicesProvide installation, maintenance or repair services.
Photography & MediaGenerate multimedia content from a location, event or experience.
Inspection & TestingEvaluate a service, product, or location.
Administrative SupportAssist with administrative support and office duties.
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Finding Gigs• Browse available “Pins” on the Map• Filter by clicking “Show List”
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Active Metros
BostonNYC,
PhiladelphiaChicago
Miami
Los Angeles
San Francisco Bay Area
Seattle
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Doing your First Gig• Be professional
o Remember the client wants a high quality result to help their business
• Practice o Take a photo through the applicationo Take a photo through your iPhone camera
• Read all the instructions. Twice. o Minor details in the instructions can help you avoid getting a rejection.
• Know the Gig’s purposeo Read the instructions so you can explain the Gig if asked by a business owner.
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What the Client Sees• Customers will individually review your submissions and
approve or reject.
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Getting Paid • Independent Contractor
o We will collect your tax information when you reach a collection threshold (usually around $400).
• Payments are made via Paypal. o Modify your minimum payout so you get
paid when you reach a goal. o Payments are made after your Gig is
approved (typically within 7-10 business days) and when your threshold has been met.
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What is Streetcred?o When you complete a Gig successfully you can also earn Streetcred. o Streetcred is a reputation score that reflects the quality of work you submit. o A higher Streetcred level may unlock higher paying Gigs for you.
Do a Gig Get Approved
Earn StreetCred
Get More Gigs
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Field Research 101What is Gigwalk & How it all got started…
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What is Field Research?The collection of information about products, businesses or places.
• Data Collection Examples: o Document available inventory for a specific product at a grocery store or retail locationo Check the price of an item (such as a 1 43 gram bar of Hershey’s milk chocolate) at 3-4
different retail locationso Confirm and photograph a roadside obstruction o Identify the placement of a specific product in relation to other categories of products
• Surveyso Interview shoppers about whether or not they like a product or service.
• Service Assessment o Review the quality of service received o Rate the friendliness of a clerk
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Example Gig: Inventory• Task
o Identify which items were out of stock at a specific time.
• Purpose o A Management Consulting firm wanted
to understand if during peak times items were going out of stock causing a decrease in sales.
• Keep in mindo Because of the project’s sensitivity
accurate collection of data during a specific time of day was critical.
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Example Gig: Placement• Task
o Identify which categories of products are adjacent to canned pasta (select from list)
o Location of specific items in relation to target product (same aisle, cross aisle, cross store)
• Purposeo Understand the impact that
similar products have on sales volume and product attractiveness
• Keep in mindo Images need to be clear and
crisp as the brand data is very important in the results set
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Example Gig: Data Collection• Task
o Travel in both directions along the route marked with a blue line on the map
o Photograph and document speed limit signs along both sides of the road segment.
o Verify Road Signs along a route
• Purposeo Identify changes in map data so that a mapping
company can keep their information accurate, safe and up to date
• Keep in mindo Geo location is being recorded along the routeo Be safe at all times
• Other examples:o Document bridge or tunnel restrictions
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Who posts these Gigs?
Management Consulting
Bain Consulting, Accenture, Mckinsey
Consulting Group
Time Sensitive, being delivered to a client,
often complex
Consumer Brands &
Retail
Crest (Proctor & Gamble), Gap, Grocery Stores
Minor details are often critical,
Require higher quality photography, complex questions
Mapping / Data
CollectionTomTom, Menu
Pages
Wide variety of locations, often off
the beaten path
Company Type Illustrative Example Challenges
Gigs are very specific
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Photo TipsWhat is Gigwalk & How it all got started…
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Top 3 Photo Tips• Lighting – it has your back!
o Lighting has the biggest impact on the quality of the photo you submit. o Don’t just assume you are in the right position for the shot – walk to the left and right to
see if you can minimize or eliminate glare (white spots or whitewashing) o Keep the light at your back, and your photos will be illuminated!
• Avoid the Zoom o Smartphones don’t zoom! Zooming just enlarges the image without improving image
quality – and often increasing the image pixilation.
• Don’t Rusho If the photo doesn’t come out the way you want, take another. You can delete the bad
photo. o Take the time to get “grounded” so that your camera is stable when taking the shot to
avoid being blurry.
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iPhone Photo Tricks• Tap Tap
o iPhone cameras can adjust the lighting captured in the photo by tapping on the image.
o You can learn how to do this by going into bright light, tapping and seeing the glare go away. Next try the same thing in a shady location.
• Focus on the subjecto iPhone cameras (and most smartphones) cannot
distinguish between the subject of your photograph and the background behind it.
o Fill as much of the space with the subject – or try and create an uncluttered background.
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Remember• Be wary of reflections
o Clients do not want to see your iPhone / Hand / face in the photos – as they take away from the results.
• Blurry images are easy to miss – check your work!
Image looks OK in mini-view!
Larger format shows it is actually blurry.
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Photo Perspective• Take unobstructed photos from
~4ft back -- stand with back against opposite shelf
• Take at head-on photo at 90 degree angle to shelf– NOT at steep angle
Correct
Inco
rrect
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Photo Composition• Be sure photos clearly show ALL
brands / products on the shelf (clients will not accept blurry photos)
• Photograph shelves top to bottom – be sure *entire* top and bottom shelves are clearly visible
• Photograph products adjacent to target shelf – be sure ALL adjacent products are clearly visible
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Taking Multiple / Composite PhotosExample Gig = Take photos of the snacks shelf
All photos taken at 90
o
/ head-on angle
Depending on shelf size a Gig such as this example could take up to 4 photos.
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Taking Multiple / Composite Photos
Clearly shows adjacent products
Photo 3
Photo 4
Example Gig = Take photos of the snacks shelf
Photo 1 Shows
entire top shelf
Photo 2
Shows entire bottom shelf
All photos taken at 90
o
/ head-on angle
Depending on shelf size a Gig such as this example could take up to 4 photos.
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Shelf Photography Connect the Shelves
CorrectHead-on photo showing entire top and bottom shelves
CorrectHead-on photo clearly showing continuation of shelf & adjacent products
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Shelf-Photography Incorrect Examples
IncorrectPhoto of taken at a steep angle
IncorrectBlurry photo does not show entire top and bottom of shelf
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Q & AWe answer your questions.
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Join us on Gigwalk Talk• Ask questions and get advice
and feedback from other Gigwalkers across the country.
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Work on the go.
Facebook.com/gigwalk Twitter.com/gigwalk
Thank you. Questions? Contact us