Qualitative Field Research and Survey Research
Transcript of Qualitative Field Research and Survey Research
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Methods and Approaches in Environmental Studies
Qualitative Field Research and Survey Research
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Qualitative Field Research
Topics Appropriate to Field Research
Considerations in Qualitative Field Research
Qualitative Field Research Paradigms
Conducting Qualitative Field Research
Strengths and Weaknesses
Research Ethics in Qualitative Field Research
What we’ll cover…
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Topics for Field Research
Attitudes and Behaviors best understood in a natural
setting.
Social processes over time.
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Elements of Social Life
Appropriate to Field ResearchPractices: talking, reading a book
Episodes: divorce, crime, illness
Encounters: people meeting and interacting
Role: occupations, family roles
Relationships: friendships, mother-son
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Elements of Social Life
Appropriate to Field ResearchGroups: cliques, teams, work groups
Organizations: hospitals, schools
Settlements: neighborhoods, ghettoes
Social worlds: "wall street", "the sports world“
Lifestyles (or subcultures): urban, homeless
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Field Research Paradigms
Naturalism
Ethnomethodology
Grounded theory
Case studies and the extended case method
Institutional ethnography
Participatory action research
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Preparing for Field Work
Fill in your knowledge of the subject.
Discuss the group you plan to research with aninformant.
Develop an identity with the people to be studied.
Realize that your initial contact with the group can
influence your observations.
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Seven Stages of
Interviewing1. Thematizing
2. Design
3. Interviewing
4. Transcribing
5. Analyzing
6. Verifying and checking facts
7. Reporting
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Advantages of Focus
GroupsSocially oriented research method
Flexible
High face validity
Speedy results
Low in cost
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Disadvantages of Focus
Groups
Less control than individual interviews.
Data can be difficult to analyze.
Moderators must be skilled.
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Disadvantages of Focus
Groups
Difference between groups can be troublesome.
Groups are difficult to assemble.
Discussion must be conducted in a conducive
environment.
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Guidelines - Taking Research Notes
Don’t trust your memory.
Take notes while you observe.
Take notes in stages.
Take sketchy notes in the field and rewrite them later,filling in the details.
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Record everything.
Things that don't seem important at the time may
turn out to be significant after all.
Realize that most of your field notes will not bereflected in your final project.
Guidelines - Taking Research Notes
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Strengths of Field Research
Permits a great depth of understanding.
Flexibility - research may be modified at any time.
Inexpensive
Has more validity than surveys or experiments.
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Weaknesses of Field Research
Qualitative and not appropriate for statisticaldescriptions of populations.
Has potential problems with reliability since field
research methods are often personal.
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Is It Ethical?
To talk to people when they don't know you will be
recording their words?
To get information for your own purposes from people
you hate?
To see a severe need for help and not respond to itdirectly?
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Is It Ethical?
To be in a situation but not commit yourself
wholeheartedly to it?
To be strategic in your relations with others?
To take sides or avoid taking sides in a factionalizedsituation?
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Is It Ethical?
To "pay" people with tradeoffs for access to their livesand minds?
To "use" people as allies or informants in order to gain
entrée to other people or to elusive understandings?
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Survey Research
Topics Appropriate to Survey Research
Guidelines for Asking Questions
Questionnaire Construction
Self-administered Questionnaires
Interview Surveys
What we’ll cover…
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Survey Research
Telephone Surveys & Online Surveys
Comparison of the Different Survey Methods
Strengths and Weaknesses of Survey Research
Secondary Analysis
What we’ll cover…
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Topics Appropriate to
Survey Research
Descriptive
Exploratory
Explanatory
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Guidelines for Asking
QuestionsChoose appropriate question forms (e.g., open- vs.
closed-ended)
Make items clear.
Avoid double-barreled questions.
Respondents must be competent to answer.
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Guidelines for Asking
QuestionsRespondents must be willing to answer.
Questions should be relevant.
Short items are best.
Avoid negative items.
Avoid biased items and terms.
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Guidelines for Questionnaire
ConstructionOne question per line.
Use contingency questions when necessary.
Format matrix questions so they are easily answered.
Be aware of issues with ordering items.
Include instructions for the questionnaire.
Pretest all or part of the questionnaire.
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Acceptable Response Rates
50% - adequate for analysis and reporting
60% - good
70% - very good
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Guidelines for Survey
InterviewingDress in a similar manner to the people who will be
interviewed.
Study and become familiar with the questionnaire.
Follow question wording exactly.
Record responses exactly.
Probe for responses when necessary.
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Training for Interviewers
Discussion of general guidelines and procedures.
Specify how to handle difficult or confusing situations.
Conduct demonstration interviews.
Conduct “real” interviews.
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Telephone Surveys
Advantages:
Money and time.
Control over data collection.
Disadvantages:
Surveys that are really ad campaigns.
Caller ID, cell phones, call blocking.
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Internet Surveys
Advantages:
Money and time
Quantity of data collected
Control over data collection (access to survey, start/stop times, etc.)
Disadvantages:
No/little control over sample (i.e., “convenience sample”)
Spammers and scammers
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Strengths of Survey
Research
Useful in describing the characteristics of a large
population.
Make large samples feasible.
Flexible - many questions can be asked on a given
topic.
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Weaknesses of Survey
Research
Can seldom deal with the context of social life.
Inflexible in some ways.
Subject to artificiality.
Weak on validity.