DIVERSITY CHARACTER EXPRESSION TRADITION

Year Founded: 1761

Name of Proprietor: Farinetti family

Name of Winemaker: Andrea Farinetti

Area Cultivated: 20 hectares

Annual Production: 250,000 bottles

Varieties Cultivated: Riesling, Dolcetto, Barbera, Nebbiolo

GIACOMO BORGOGNO & FIGLI

History: With the cellar founded in 1761, Giacomo Borgogno e Figli is among the oldest names associated with wine in the Langhe region. The legendary Borgogno Barolos are classics in the history of Italian wine, and the estate has an extensive library collection. This library has been meticulously safeguarded over the decades, even through the mid-20th century’s geo-political upheavals, precisely to allow the select Barolos to age 10 years or more in the cellar. Giacomo Borgogno e Figli remains committed to this practice and to providing wine drinkers the opportunity to enjoy well-aged Barolo. Though Cesare Borgogno changed the name of the estate in 1967 to Giacomo Borgogno e Figli, he continued to vinify wines from the family’s land holdings following their centuries-old traditions. The Borgogno family had cared for this estate for 247 years before choosing in 2008 to sell their gem to the Farinetti family, who promised to preserve and continue their legacy. Today, Giacomo Borgogno e Figli is run by budding oenologist Andrea Farinetti, flanked by Beppe Caviola. Andrea, with his family, is deeply committed to celebrating and improving this historic winery’s centuries-long record of crafting critically acclaimed Barolo. 2013 marks the release of two additional single vineyard Barolos from the parcels of Cannubi and Fossati owned by the winery.

DIVERSITY CHARACTER EXPRESSION TRADITION

The town of Barolo sits in a natural amphitheater of

vineyards containing the famed Cannubi cru. 19 wineries

are based here producing 13% of Barolo.

Wine Characteristics:

•Balance

•Finesse

•Elegance

•Structure

•Supple Tannins

•Classic.

Key Vineyard Sites:

• Bricco Viole (Viberti)

• *Brunate (Rinaldi, Marchesi di Barolo)

• Cannubi (Borgogno, Prunotto, Scavino)

• Cannubi Boschis (Sandrone)

• Sarmassa (Marchesi di Barolo)

*straddles Barolo & La Morra

BAROLO COMMUNE

DIVERSITY CHARACTER EXPRESSION TRADITION

Giacomo Borgogno & Figli Barolo is made with Nebbiolo cultivated in the Liste,

Cannubi, Cannubi San Lorenzo, Fossati, San Pietro delle Viole sites at south-

southeast exposures. The soil is mainly calcareous clayT he vines are

cultivated at a density of 4,000-vines per hectare

Fermentation lasts for 12 days at 22 ° C to 29 ° C for followed by submerged

cap maceration for 15 days and malolactic fermentation at a temperature of 22 °

C. Aging occurs for 4 years in 6,000 L Slavonia oak barrles followed by 6

months in the bottle

BAROLO

DIVERSITY CHARACTER EXPRESSION TRADITION

FOSSATI

FOSSATI

Fossati was formed about 10 million years ago from the

sedimentation of the sea compacted by the push of Africa against

the Italian peninsula. The vineyard’s terroir is largely composed of

sand, resulting in wines that have great oral and red fruit

fragrances. The provincial road from Barolo to La Morra, runs along

Fossati vineyard. Giacomo Borgogno e Figli owns 3.20 hectares in

this vineyard.

Soil: calcareous and clayey marl, rich of sedimentary clay

Exposition: South-Southeast

Fermentation lasts for 12 days at 22 ° C to 29 ° C for followed by

submerged cap maceration for 15 days and malolactic fermentation at a

temperature of 22 ° C. Aging occurs for 4 years in 6,000 L Slavonia oak

barrles followed by 6 months in the bottle

DIVERSITY CHARACTER EXPRESSION TRADITION

LISTE

LISTE

The Liste vineyards are located on hills created around 11 million

years ago by erosion of the overlying terrain. The morainic soil

stands out from the other vineyards, consisting of fossil residuals

and other elements that transmit an unequalled complexity and

longevity to the wine.

Commune: Barolo

Soil: calcareous and clayey marl, rich of sedimentary clay

Exposition: South-Southeast

Fermentation lasts for 12 days at 22 ° C to 29 ° C for followed by

submerged cap maceration for 15 days and malolactic fermentation at a

temperature of 22 ° C.. Aging occurs for 4 years in 6,000 L Slavonia oak

barrles followed by 6 months in the bottle

Liste

DIVERSITY CHARACTER EXPRESSION TRADITION

CANNUBI

CANNUBI

The Cannubi site developed 12 million years ago from the

sedimentation of the sea, and it is regarded as the most famous and

renowned Barolo Cru. The complex terroir formed by marly-

calcareous soil and a very favorable climate make this vineyard

particularly suited for vititculture. The wines from this particular

area are marked with the most distinguished characters of elegance

and longevity in the entire area of Barolo. Of the15 hectares,

Giacomo Borgogno e Figli owns 1.30 hectares with southern

exposition at an altitude between 290 and 320 meters above sea

level.

Commune: Barolo

Soil: calcareous and clayey marl, slightly sandy

Exposition: South

Fermentation lasts for 12 days at 22 ° C to 29 ° C for followed by

submerged cap maceration for 15 days and malolactic fermentation at a

temperature of 22 ° C. Aging occurs for 4 years in 6,000 L Slavonia oak

barrles followed by 6 months in the bottle

DIVERSITY CHARACTER EXPRESSION TRADITION

NO NAME

“I have chosen one of my best wine and I called

it No Name as a quiet protest against the

bureaucracy that afflicts Italian agriculture and

the wine world.”

DIVERSITY CHARACTER EXPRESSION TRADITION

CONCEPT BAROLO LINES

Oscar Farinetti believes, “marketing is not about promises, rather it is talking, telling the people what it is that we do, using simple and direct language, trying to convey irony and lightness The Barolo Teorie range is a means by which Farinetti talks to his customers and seeks to inspire conversations among them through personal sketches that appear on the labels to expand upon his personal theories about life, success, love, and humanity in a playful, witty fashion. In the Colors of Barolo, he abandons the traditional white and black labels for a Technicolor assortment and the popular “I love Barolo” in order to prove that Borgogno doesn’t have to be formal to be serious about producing great Barolo. Both of these unprecedented concept case assortments are only made from careful selections from the esteemed sites of Canubbi, Fossati, Liste and San Pietro delle Viole and are aged for four years in large casks in the Borgogno cellars. By combining serious wines with intriguing and inspired labels, Oscar Farinetti honors his commitment to helping people from around the world eat, drink, and consequently live better through exceptional wine and his cherished Italian lifestyle, while underscoring the values that characterize Farinetti and his company: passion, distinction, simplicity, and quality.