GHAR KI DUKAN - puroheritage.compuroheritage.com/onewebmedia/GHAR KI DUKAN - presentation.pdf · We...

GHAR KI DUKAN

WWW.PUROHERITAGE.COM

** A MULTI LEVEL MARKETING CONCEPT **

A Survey in 2015 represents the value of men's apparel

SCOPE OF SEGMENT

Source : https://www.statista.com/statistics/730944/men-s-apparel-market-size-india/


A Survey in 2015 represents the value of men's apparelmarket across India in 2015 and 2025. In 2015, themen's clothing market was worth about 1.1 trillionIndian rupees and was projected to reach more than2.5 trillion rupees in 2025.

COMPANY PROFILEEstablished in 2016, as a partnership firm, OTIF has grown by leaps

and bounds. OTIF Deals in Import and Export of Fabric (Shirting &

Suiting) as well as Manufacturing and Export of Men's shirts. For

Menes Shirts OTIF inherits a capacity of SMGI sophisticated and,

modern manufacturing plant located in 5-Star Kagal MIDC, Kolhapur,modern manufacturing plant located in 5-Star Kagal MIDC, Kolhapur,

India with an employee strength of 237 in 2017. SMGI focuses on

manufacturing of premium quality formal and semi-formal shirts and

fulfilling demands of local as well as overseas market. We have our

own label viz ‘Puro Heritage‘ and mainly we do FOB shirts with

customer labels ,Customised Luxury Made to Measure Shirts for

Individual and Corporate uniform shirt order.Cont……


We export our Fabric and shirts to South America, Europe,

USA, Hongkong ,Russia, Israel, Kuwait, and Singapore. We

along with our Garmenting partner SMGI gives prime

importance to quality hence we source our fabrics from some

of the best fabric manufacturers in the world such as Tessitura

Monti, F.M Hammerle, Soktas, Raymond's, S Kumar, DonearMonti, F.M Hammerle, Soktas, Raymond's, S Kumar, Donear

etc. We offer all kind of products like, 100% Cotton shirts

(Giza, Fine Egyptian, Supima), Linen Shirts, Cotton Linen

Shirts and Polyester Cotton shirts. All our fabrics are made

from 100% yarn dyed compact yarns. In addition, majority of

our fabrics are VAT dyed. We manly use Wendler and

Freudenberg interlining and Gutermann thread.WWW.PUROHERITAGE.COM

• In addition to this use CAD from Gerber

• We have 124 machines with a production capacity of 1200shirts per day.

• We have 237 employees working under SMGI

• We serve’s both Export and Domestic market and we have ourown brand for domestic market called as Puro Heritage.own brand for domestic market called as Puro Heritage.


PURO HERITAGE – INTRODUCTIONWE BELIEVE CLOTHING IS A CULTURE. LET’S ADOPT

A fusion of Traditional Italian designs with Europeanquality and new fashions is what defines the brand best.With experience of over 15 years in textiles and aftercarefully analyzing the treads across the world, we havecarefully analyzing the treads across the world, we havecrafted each garments which comes out of Puro Heritage.Finest Giza cotton and Supima fabrics makes our garmentsa pure luxury.

For us, clothing is a culture. Adopt it !!!


PRODUCT RANGE

• Classic Shirts

• Club Wear Shirts


CLASSIC SHIRTSThe CLASSIC SHIRTS are beautifully tailored and cut from finest cotton for

utmost comfort with a more generous cut across the chest and waist. These

exquisite shirts are crafted from 100% Egyptian Giza Cotton. The formal

shirt is a truly unique combination of style, feel and fit. The short sleeve

options are ideal for warmer days. If you’re in the office, the long sleeve

shirts worn are smart, comfortable and feature that classic styling we haveshirts worn are smart, comfortable and feature that classic styling we have

come to love. Our comprehensive formal shirt collection comes in an

assortment of colours. We inherit striped and check design shirts with

symmetric and asymmetric options in single, double and multiple colours.

For domestic we work with 38, 40, 42 and 44 sizes. However for exports the

fit management is as per customer requirements. Along with these we also

have elite design-led collection with new and unique details on collar, cuffs

and buttons.WWW.PUROHERITAGE.COM

CLUB WEAR SHIRTSOur club wear shirts are well known for unique detailing, vibrant colours

and are perfect partners to smart tailoring. The smart casual shirts are

designed for men searching for more than the average wardrobe

staple. We are famous with cotton and linen club-wear shirts. Our

cotton casual shirts are perfect for the easy weekend, relaxing after a

hard day at work and for a night out. In addition, crisp and lightweighthard day at work and for a night out. In addition, crisp and lightweight

linen is an elegant choice for casual wear. Casual collection features

long and short sleeved shirts; in a variety of different options. The

young and vibrant colours, bright stripes, fun checks and play with

fabric contrasts gives complete easy going club-wear attire. Our Slim

Fit is our most contemporary, fitted shirt. It is very closely cut to the

body, creating a streamlined silhouette. Gently tapering from waist and

chest slim fit is your most regular and gratifying fit.WWW.PUROHERITAGE.COM

OUR CONCEPT• No Need to wait for sales, you can purchase from your

“Ghar Ki Dukan” at any time on sharper MPR plus discounts. Minimum 25 % off.

• ONE TIME INVESTMENT INR 3500/-• Members till 31/3/19 will get freebies worth INR 3500/-

once they become members.Members till 31/3/19 will get freebies worth INR 3500/-once they become members.

• All our products are at sharp MRP as these are direct from factory and there is no wholesaler , no stockiest, no retailer margins in this.


Plan• With appointment of each New partner, his

immediate above in chain with get INR 250/.• When ever a Network partner buy product his

immediate chain partner will get 7 % of the returns. And each increasing level share will returns. And each increasing level share will be 50% of next level. * Ex. Illustration 1

• All members will have complete access to the products and they will get minimum 25% off round the year. Discount percentage can be increased on special occasion.


WHAT EXACTLY WE GET

1. One time payment Inr 3500/- (all inclusive) For life time members.

2. Merchandise Worth Inr 3500/-3. Fixed Incentive on adding new

partner 4. Fixed income as profit margins on 4. Fixed income as profit margins on

sale in your channel.5. Starter Kit6. Catalogue7. Fixed discount offers for members8. Refund Commitment


Return Illustrations

• Refund INR 2500/- (Even if there is no activity in your account.)

• With Normal Network a person can earn upto INR 2.6 Lakh per year.INR 2.6 Lakh per year.

• With Aggressive Network a person can earn upto INR 12.9 Lakh per year.


ILLUSTRATION 1 - NORMAL PACE

Level Commission % Partner Yearly commission Average garment value sale per person/Year

Average partner addition at level

Time frame we assume in month

1 7.000 6 4200 10000 63

2 3.500 24 8400 10000 46

3 1.750 96 16800 10000 49

124 0.875 384 33600 10000 4

12

5 0.438 1536 67200 10000 415

6 0.219 6144 134400 10000 420

7 0.109 24576 268800 10000 425

8 0.055 98304 537600 10000 436

9 0.027 393216 1075200 10000 448

10 0.014 1572864 2150400 10000 460

4296600 WWW.PUROHERITAGE.COM

Assumingdepth upto 6level, as person

ILLUSTRATION 1 - NORMAL PACE

level, as personcan earn earlyINR 2.6 Lakh/Year


ILLUSTRATION 2 - AGGRESIVE PACE

Level Commission % partner Yearly commission average garment value sale per person/Year average partner addition at level Time frame we assume in

month

1 7.000 10 7000 10000 103

2 3.500 80 28000 10000 86

3 1.750 480 84000 10000 69

4 0.875 1920 168000 10000 412

5 0.438 7680 336000 10000 418

6 0.219 30720 672000 10000 424

7 0.109 122880 1344000 10000 425

8 0.055 491520 2688000 10000 436

9 0.027 1966080 5376000 10000 448

10 0.014 7864320 10752000 10000 460

21455000WWW.PUROHERITAGE.COM

Assumingdepth upto 6level, as person

ILLUSTRATION 2 - AGGRESSIVE PACE

level, as personcan earn earlyINR 12.9 Lakh/Year


During 3 years, if partner is not able to earn INR 2500/-due to any reason and is willing to close his membership, he can request for closer of his membership within 45 days from completion of membership within 45 days from completion of 3 years from date of registration .He will be refunded INR 2500 Minus whatever he has earned in 3 years as full and final payment.

Ex. Partner earned only 500 in 3 years by way of making new Partners, and is willing to close his membership, he will be refunded INR 2000/-Minimum Guarantee (2500) – Earned (500).


PURO HERITAGE204 Garnet Palladium, Behind Express ZoneWestern Express Highway,Goregaon, Mumbai 4000977045938498/99www.puroheritage.comE-mail: [email protected]

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