Gfh 2011 Sensor Ecosystems

www.gamesforhealth.org

Games with Sensors 2011

Sensor Connected Health Eco-Systems: Ready to Play.


Games for Health 2011 Sensor Day

12:00 - 12:30PM - Games, Sensors & PHRs : Gameplay Meets MeasurementBrigitte Piniewski, MD. , Chief Medical Officer, PeaceHealth Laboratories, Oregon

12:30pm - 1:45PM - Topical Lunch w/ContinuaChuck Parker, Executive Director, Continua Health Alliance

1:45pm - 2:45PM - PHRs and Games : Back to the Drawing BoardSteven Munini, Chief Operating Officer – Dossia Service Corporation

3:00 - 4:00 PM - The Pervasive Sensor World : Obstacles & OpportunitiesEd Siemens, Director, Marketing, A&D MedicalMike Paradis, Global Sales Manager, ANT Wireless

4:40pm - 5:30PM - Games with Sensors : From Experiments to Ubiquitous Health GamingJim Burns, Senior Software Architect , Elbrys Networks

5:40pm - 6:15PM - Business Models for Games for Sensors


What I am playing…With my family

When… Plane Lands

When …Grocery

Shopping

When …Running Late


Connecting the Dots

Sensor

EHR

PHR

FUN MEANINGFUL USE


Games

5

Health ServicesPersonal Health Devices

Internet Devices

Connecting the Dots


Let’s hear from the Panel…


Anthony Delli ColliVP, Marketing

Elbrys

Mike ParadisDirect, SalesAnt+ Alliance

Ed SiemensMarketing & Sales

Director A&D Medical

Brigitte Piniewski, MDChief Medical Officer

PeaceHealth Laboratories

The Pervasive Sensor World : Obstacles & Opportunities


30 year semiconductor veteran Global Sales Manager for ANT Wireless Japan, Europe and the US have been key

focus areas

Mike ParadisGlobal Sales Manager

Ant+ Alliance



Wholly Owned Subsidiary of Garmin Ltd, first incorporated 1998

Location, Cochrane, AB, Canada

ExpertiseSport and Wellness Activity Monitoring

TechnologyUltra Low Power

Wireless Technology

Dynastream History


Dynastream incorporated in 1998 First product to Nike shipped in 2000 ANT developed with Suunto in 2004 First single chip released in 2005 Purchased by Garmin 2006 ANT+ alliance formed 2007 1ST million units shipped 2007 5TH million unit shipped 2009 Second Silicon Partner added 2010 16+ millionth node shipped by April 2011 Run rate of 1,000,000 per month

ANT History


Sensor Design Obstacles

ObstaclesData Size Budgets

Battery LifeInteroperability

ConnectivityCost

Practical solutions

Process at the sensorKeep the radio off

Embed as much as you canEnable Cell Phones

Keep it simple

KEEP YOUR EYE ON THE PRIZE


Game Sensor Design Obstacles

Obstacles

Real Time DataMotion ArtefactInteroperability

Battery LifeConnection robustness

Cost

Practical Solutions

Real time protocolProven technologies

Robust Device ProfilesKeep the radio off

Pairing and re-pairing guarantee

Integrate as much as possible

KEEP YOUR EYE ON THE PRIZE


Health and Wellness SolutionOne billion adults overweight world wide

Internet

HealthyFamily

Wellness vital sign monitoring: Weight

Blood pressure Glucose

Cholesterol Activity level

Benefits: Monitor and motivate

Achieve goals Personal fitness information

Building social teams Enhance coaching services

Pedometer

Blood-pressure Cuff

Heart Strap

MedicationTracking

Weight Scale

FitnessEquipmen

t

Phone

PC

PersonalHealthRecord

HealthcareProfessionals

Weight lossand fitnesscoaching


ANT+ Ecosystem


Commitment to the Standard


Digital Fitness Watch Market


Over 112,793,000 participants in structured aerobic activities over 50 times a year in the US

Over 44% of the population involved

Train Smart


Global Heart Rate Predictions


Digital Running Market


Run Smart

Participation Rates(in thousands)

2008 2009 % Change

Walking 111,668 110,095 -1.4%

Running/Jogging 41,130 43,892 6.7%


Global SDM Predictions


Digital Cycling Market


Ride Smart

Hottest growth sport of 201018% growth in 2009 expected (SGMA)

Participation Rates(in thousands)

2008 2009 % Change

Cycling (road/paved) 38,114 40,140 5.35%


Tour de France 2010

Internet


Live Smart


Health Profiles in Development

Blood Glucose Activity Monitor

Continuous Blood Glucose

Future Health Profile Development - SPO2, ECG

Emergency Response Alert (Fall Detection)

CBG ERA


ANT+ in Cell Phones

ANT Enabled

Chip (WiLink 1271)


Existing Potential ANT Enabled Cells

38 smart phones from seven top vendors released with TI WiLink• 6 released officially with ANT• 2 others demonstrated publically

Vast majority android based• ANT+ android API released

Cell vendors need apps motivate market release


Major WiLink Enabled Phones

Android basedDroid X Droid 2DevourXT720

Backflip

N8 -127C6 – S60C7 – S60E7 – S60C5- S60

2710 classic

Android basedExpresso (T-Mobile

myTouch)Legend

HeroDiamond

Symbian S60 basedVivaz

Vivaz Pro

Android basedXperia X10 mini

Xperia X10 mini pro Xperia X8

ARCNeoPro

Android basedGalaxy A

Oscar I7680 -

XT800Droid Milestone

MT710Cliq/DextQuench

Sage

Pearl 3GStyle 9760Torch 9780Playbook


What I’m Playing...What I’m Playing...


28 years experience in the medical device and consumer packaged goods industry

Focus - connected sensors for use in remote patient monitoring and wellness applications

Journey to find the perfect engagement tool... Is gaming the solution?


Ed SiemensMarketing & Sales

Director A&D Medical


Sustaining Healthy Engagement


• Kahn Academyon my Mac

What am I playing?

• Foursquare on my

iPhone and using

Dash Four on my

iPad

• Bubble Pop onmy iPhone.

• Backgammonon my iPhone

and iPad


It is estimated that the U.S. health care system could reduce cost by nearly $200 billion during the next 25 years if remote

monitoring tools were utilized… 4

Why…Eight out of ten older Americans suffer from one

or more chronic diseases.1

Chronic disease accounts for three-quarters of America’s direct health expenditures. 2

People with chronic disease cost 3.5 times as much to care for compared to others and account for 80% of all hospital bed days and 96% of home

care visits. 3


Current sensor platform…

Digital Blood PressureDigital Tri-Axial Activity Monitor

Digital Weight Scale


Sensors in development…

Zigbee

Wi-Fi

GSM

NFC


What are we missing…

• We can show you a single event

• We can show you change over time


What are we missing…

• Sustained• Meaningful• Engagement


Let’s make it fun!

An idea…


• Design a solution with the end user in mind• User defined

• Individual with an interest in improving health for both fitness and well being

• Target age: 40 to 60 (Aging Boomer)

• Initial sensor profile• Blood Pressure

• Activity• Weight

A&D BeWell Platform


• Create “actionable” information• Data must be useful

• Must provide actionable information for all stake holders (end-user, friend, associate,

family, care giver, coach, nurse, doctor, case manager, etc.)

• Must maintain user engagement

Application Objectives


• Concept based on incremental improvement behavioral theory

• Reward simple achievements

• Enhance difficulty for sustained interest

• Initial rewards virtual trophies or badges

• As developed link with partners to offer real rewards

Game model


• Receive badge (A journey for a thousandmiles begins with a single step. Congratulations on thebeginning of your journey toward good health!)

• Virtual reward badges for different achievements• Potential partner reward example

• Discount on lunch salad at Panera Bread Company for walking 25,000 steps in 5 days. (Coupon pushed to your phone or computer upon achieving your goal)

• Link to other partners, Chain pharmacies for example.

Reward Examples


• Improve personal wellness• Seek healthcare partnerships

• Replicate the same model with weight and blood pressure

Site Goal


Let’s play…


Brigitte Piniewski, MDChief Medical Officer

PeaceHealth Laboratories

MD is currently the Chief Medical Officer at PeaceHealth Laboratories, Springfield, Oregon

Crowd based approaches to gathering evidence-based health intelligence

Recent papers:• “Empowering Healthcare Patients with Smart

Technology” (IEEE, July 2010)• “Nudging lifestyles for better health outcomes:

crowdsourced data and persuasive technologies for behavior change” 9JRC-IPTS EUR 24785 EN – 2011.



Home Care CardsProduct & Solution Ecosystem Overview

2011 Games for Health Boston

Not for distribution without permission. © 2011 iMPak Health, Inc.


Reviewing the BasicsHome Care Cards are a suite of products and solutions that combines low-cost remote testing and diagnostics with instantaneous results and feedback. The cards incorporate proprietary ‘lab on a chip’ capabilities in a low-cost form factor, as well as near-field connectivity (NFC) technology to allow instant feedback on a variety of devices.

The Home Care Card platform is flexible to meet the needs of a variety of different trade partner requirements, including:

• Configurable for a variety of retail or clinical delivery methods;•Customizable packaging and data presentation allows for unique brand executions;•Scalable product solutions can be deployed to address specific use cases, protocols and diseases.

Initial consumer testing complete by March 2011, retail field trials (U.K.) begin 1Q2011. Anticipated U.S. and Canadian retail field trials end of Q2 2011. Selected applications available immediately.

Not for distribution without permission. © 2011 iMPak Health, Inc.


Sleep Solution


Sleep Solution - Mobile User Interface

Analysis:

-Your most restless nights usually happen when you go to bed more than one hour

later than typical

-Your most restful nights usually happen when you stop consuming alcohol at least 2

hours before bedRecommendations:

- Be more consistent with your average go-to-bed time (which is 10:30pm)

- Don’t consume any alcohol after 8:30pm

- Limit your use of Unisom to nights that you go to bed later than usual, and never

use it if you’ve consumed alcohol after 8:30pm


Sample Lab Card Use Case


Acme

Corp

Another Sample Use Case

Congratulations, you’ve met your cholesterol goal for the year, and

your monthly weight loss goal!

compare to others

show me who cares


Weight Management Solution Characteristics

Disposable credit card sized Step Counter worn daily

Disposable Food Journal for tracking daily food intake and choices by

category “Touch and Post” data transfer to

Nokia NFC enabled phoneApplication analyzes and displays data:

Daily, weekly, monthly steps takenDaily, weekly, monthly summary of:

Food Intake such as fruit, vegetables, fats, dairy, and proteins

Water IntakeSodium Intake

Weight and BMI trackingImprovement Tracking through trending over time

Capability to e-mail reports, upload to Personal Health Records, and allow family access to data and alerts

Reminders to upload data and track overall motivation Additional future planned upgrades include ability to

upload to social networking sites, add stress monitoring, and add frequent motivational messages

through phone, e-mail, and text Currently piloting in US


Various Use Cases, Hardware Targets


Sleep Card / Wellness Journal Integration

Touch Sleep Card against phone to transfer last nights sleep.

View trends of sleep time, time in bed, sleep efficiency and number of awakenings in Wellness Diary’s normal trend UI.

View detailed actigraph data in Cypak Sleep UI.


Summary Points

Home Care Cards• suite of products and solutions • low-cost remote testing and diagnostics• instantaneous results and feedback• Easy to use• flexible platform for multiple use cases and consumer types • Highly scalable• Testing extremely positive with unaided articulation of potential uses

“I could see this motivating him (spouse) to finally address his

problem...nothing I tell him seems to work”

“If I can just do something I’d be in

control. Then I can act on the results.”

“I spend half my time talking to the doctor about things I can barely remember...there’s got to be

a better way”

“..it’s a simple step that can facilitate a lot of things...what a great idea. If you wanted it,

it allows for more control over you.”


Key Takeaways

1. Sensors are pervasive and affordable

2. Standardization and interoperability is here

3. Sustainable engagement is everything

“It’s all about the application …stupid.”


GAMES WITH SENSORS 2011 - DEVELOPER CHALLENGE

Sensor connected health eco-systems are ready to play.

Join us to develop innovative mobile serious games with the coming of age of health sensors connected to next

generation PHRs. For details about our Developer Challenge please register at dev.commonsenses.com.

dev.commonsenses.com

THE PERSONAL

HEALTH RECORDGAME


Thank You!

Gfh 2011 Sensor Ecosystems

Health & Medicine

Transcript of Gfh 2011 Sensor Ecosystems