“The marketplace isn’t changing;

it has changed.”

“Change is the only constant”

“Parity exists in all market categories;

therefore branding is not a luxury but a necessity.”

“The brand is no longer about perception, but experience.”

“It is no longer about exposure, but engagement.”

“It is not just what the message says, but how and

where it is delivered.”

Our Process•Brand Research

•Brand Strategy •Brand Design •Brand Communication

Our ProcessBrand Research

Designed to uncover internal values, beliefs and culture

Used to determine internal and external perception

Includes brand DNA research, brand audits and competitive comparison

Our ProcessBrand StrategyDetermines the brand’s unique positioning in the marketplace

Creates a roadmap for all branding activities

A basis for the creation of brand behaviour, experience and identity

Includes internalisation training and an internal awareness campaign

Our ProcessBrand DesignWhere the brand logo and identity are created

Includes a corporate and visual identity to ensure consistency of presentation

The brand experience is also designed in this stage

Our ProcessBrand CommunicationsThe external component of the branding process

Campaigns are developed based on objective-based advertising strategies

Includes all external communication activities such as advertising and PR

Thank You