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Getting Your Story Heard: Local CASA Media & Community Outreach

Presented by Debbie Berins and Caitlyn Perdue

Texas CASA Communications Team

After joining the webinar meeting, you will be able to hear the webinar audio

through your computer speakers. If you don’t have access to speakers, you may connect to the audio toll-free via telephone:

1-800-732-8470

If you have any questions, send them by using the chat feature to the left. Simply

type your questions and click Send. A Q&A session will be conducted at the end

of the presentation to answer all questions.

All materials for this webinar will be archived at:

www.texascasa.org

Click Learning Center in top right hand corner of page, or use the search bar.

Getting Your Story Heard:

Texas CASA Media & Community Outreach

Debbie Berins & Caitlyn Perdue – Feb. 24, 2015

Advocacy is already part of our daily life.

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So, how do we create awareness

and build support?

By telling YOUR CASA story

There are 2 ways to

share knowledge

1. You can push information out

2. You can pull them in w/ story

Why is storytelling

so important?

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A good story informs.

A great story educates.

A masterful story motivates.

BUT motivates toward what?

Great stories put a human

face on the struggles we

all face.

They are memorable and

persuasive.

They move people to

action.

Great stories empower

you and everybody

around you.

They help you

get things done.

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Creating a GREAT story

Who is your audience? And why?

Why do they care?

What should they do?

Who are you as an organization?

What’s YOUR story?

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What makes a GREAT CASA story

Who is the hero in your story?

Who is the villain?

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What is the hero’s struggle?

What is the catalyst?

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Connect to your audience

through universal values.

Then, make the “ask.”

Making your story count

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Tell your story with a specific outcome in mind.

Know your audience.

Clarify your message.

Be authentic.

Getting your story heard

Expanding capacity in

your community.

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Who are your partners and why do they care?

• Businesses

• Elected officials & community leaders

• Community members

• Media

• Community organizations • Volunteers

• Donors

What is advocacy in relation to these

partners?

Using public relations and community outreach to

drive your advocacy

plan.

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Tools of the trade:

• Flyers and posters

• Websites and blogs

• Presentations • News/calendar releases

• PSAs

• Media and community

contact lists

Media outreach

Social media is a GREAT tool for sharing your

story easily and with a broad audience.

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In the current era of storytelling social media is a

game changer.

Why social media?

It’s about people.

It’s how people connect, communicate and

do business.

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Social media helps:

Expand capacity

Identify partners

Leverage partners

Find opportunities

Set your goals.

What do you want the

reaction to be?

• DO something

• THINK something

• FEEL something

Develop a strategy.

The 60-30-10 rule:

reposting and pointers

conversations and

responses

announcements and

events

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Top posts are:

Familiar

Timely

Novel

Engagement words:

Sign Up vs Join Us

When to use?

Calls to action

Headlines

Opening sentences

Your CASA story – brought to life in video.

What can’t I accomplish with a conversation, email or one-sheet?

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Putting it all together

National Child Abuse Prevention Month

National Volunteer Week

Who is your audience?

Why should they care?

What should they do?

Who are you as an

organization?

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Outreach Ideas.

Be Creative!

Practice makes perfect

Try different formats,

methods and approaches

to see what works best for you and what motivates

your audiences.

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Debbie Berins

dberins@texascasa.org

512.610.6121

Caitlyn Perdue

cperdue@texascasa.org

512.610.6125

What other topics would you like to hear about from the Communications team?