Getting your audience to create your content for you

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BOZBOZ BUILDING BRAND MOMENTUM GETTING YOUR AUDIENCE TO CREATE YOUR CONTENT FOR YOU SOPHIE TURTON ALICIA LEWIS @BOZBOZ @TURTONSOPHIE

Transcript of Getting your audience to create your content for you

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GETTING YOUR AUDIENCE TO CREATE YOUR CONTENT FOR YOUSOPHIE TURTON ALICIA LEWIS@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMI WANT YOU TO LEAVE WITH THREE THINGSTHE UNDERSTANDINGTHAT YOUR CUSTOMERS HAVE THE POWER TO BE YOUR GREATEST CONTENT PRODUCERSTHE TOOLSTO GET THEM CREATINGTHE INSPIRATIONTO DO SOMETHINGABOUT IT

@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

AUDIENCES ARE IN CONTROL OFTHEIR OWN DIGITAL STORYBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMCONTENT ISNT KING,THE CUSTOMER IS KING AND WE MARKETERSARE THE COURT JESTERS@BOZBOZ @TURTONSOPHIE

BOZBOZ

BOZBOZBUILDING BRAND MOMENTUM

70% OF CONSUMERS PLACEPEER RECOMMENDATIONS OVERPROFESSIONALLY WRITTEN CONTENT

- STUDY BY REVOO -BOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMHOW DO WE GET OUR CUSTOMERS CREATING?@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM1. FOCUS ON REVIEWS@BOZBOZ @TURTONSOPHIE

BOZBOZ

BOZBOZBUILDING BRAND MOMENTUM

MODCLOTH

71,000 outfit photo shares by customers loved over 2 Million times.@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

ITS REALBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

ITS VISUALBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

THEY HAVE PUT THEIR CUSTOMERCENTRE STAGEBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMBREAK OUT SESSION #1

HOW HAVE YOU USED REVIEWS FOR YOUR COMPANY?

HOW COULD YOU ENCOURAGE YOUR AUDIENCE TO GIVE REVIEWS? @BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM2. GET YOUR AUDIENCE INVOLVED IN BRAND/ PRODUCT DEVELOPMENT@BOZBOZ @TURTONSOPHIE

BOZBOZ

BOZBOZBUILDING BRAND MOMENTUM

Gaming company campaigns using UGC are 20% more influential@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

@BOZBOZ @TURTONSOPHIE

568 direct engagements15,283 total reach

BOZBOZBUILDING BRAND MOMENTUM

TAP INTO WHAT YOUR AUDIENCE LOVESBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

USE THEIR PASSION AS PART OF YOUR BRAND DEVELOPMENTBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

GET THEM INVOLVEDBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM3. GET YOUR AUDIENCE TO BE YOURCONTENT CREATORS@BOZBOZ @TURTONSOPHIE

BOZBOZ

BOZBOZBUILDING BRAND MOMENTUM#WEFILMAFRICA

@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

Create opportunities for engagement@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMNike CampaignPut your customerscentre stage

@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMMaslen first time buyers@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMWHY IS UGC SO POWERFUL?@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

BECAUSE IT ISCENTREDAROUND YOUBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

75%YEAR ON YEARINCREASE IN PINTERESTPIN CREATION65%SNAPCHATS 100 MILLIONDAILY USERS ARE TAKINGPHOTOS AND CREATING STORIES OF THEIR LIVES140%INCREASE IN AIRBNB REVIEWS OVER THEPAST YEAR

@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

LISTEN AND RESPONDBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

BE AUTHENTICBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

BE VISUALBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM

FOCUS ON COMMUNITYBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMBREAK OUT SESSION #2

DISCUSS ANY UGC CAMPAIGNS THAT HAVE STOOD OUT

WHAT WAS EFFECTIVE ABOUT THEM? @BOZBOZ @TURTONSOPHIE

BOZBOZ

BOZBOZBUILDING BRAND MOMENTUM

OVER TO YOUBOZBOZBUILDING BRAND MOMENTUM@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUMTHANK YOUSOPHIE TURTONDIGITAL MARKETING MANAGER@BOZBOZ @TURTONSOPHIE

BOZBOZBUILDING BRAND MOMENTUM


Infographic Audience v4 › assets › pdfs › infographics › INXPO...Before getting started, ask yourself Who is your target audience? Why will they tune in? What content types

Infographic Audience v4 › assets › pdfs › infographics › INXPO...Before getting started, ask yourself Who is your target audience? Why will they tune in? What content types

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Persuasive Speech Handout - Amazon S3...Persuasive Speech Tips and Devices. Getting the audience attention. Effective: An example that is strange or intriguing to your audience. A

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