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Sales Pitch

• (Because someone has to pay for this)

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Selling eBooks online3

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Part 1-Growing

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open and...

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...they won’t come

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the hardest thing

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use marketing inspiration

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Content is king

• they say but...

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Distribution is queen

• Ooops, you missed a spot!

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what you’ll learn from the bests

• Be remarkable

• meaning be worth making a remark about it

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be heard in your field

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pushing your brand?

• Raising amplification for a Brand is harder

• Ultimately, the Brand audience will be lifted by its working individuals

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find the influents

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if you ping

E R

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make sure you pong

E R

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Measuring the progress

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If the price is right

• Soft spot for eBooks, films and music album lies between 4.99 & 7.99€

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Part 2: croppingCome’n mate, you’ve got 15 minutes left

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Do social audience mean business?

• In B2C space, our passion for brands like Starbucks, Old Spice, Coca-Cola and Ford have been reignited by creative Social Media campaigns.

• But what about B2B?

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What about B2B?

• Even though the target audience of a B2B sellers is limited, it lies on the Social Networks

• LinkedIn and Twitter have been the perfect tools to reach out to the Purchase Manager

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Social in B2B

• Facebook & OpenID as Login

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Display tweetwalls

• Tweet Walls at the office (near the kitchen, the bathroom) will help your colleagues to monitor what’s being said about the brands

• Gamification can increase customer loyalty

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understanding the funnel

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Nurture differently

• Traditional Sales-Related email campaigns will kill the sale with the Social Media buyer

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Revenue generation has to be a top priority of

social media strategies

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The Pain

• Payment

• Fear of using a Credit Card online still create loss of sales

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Not impressed?

• Let’s compare our conversion rates....

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referrals implies high conversion

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Thank You!

• T: @stephanpire