Getting The Most Out Of Your Facebook Timeline
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Getting The Most Out Of Your
Facebook Timeline
Celene HarrelsonTheHappypreneur.com
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New And Improved!Facebook is trending towards
imagesThe average engagement per
post has shot up for brands 46% more engagement since the timeline launch
Versatile – everything on your timeline can be changed up regularly
Up to 12 apps – showcase your business in a variety of ways
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Facebook Cover No-Nos
No pricing or purchase infoNo contact info such as; address, phone # or web url
No call to action of any kindNo promos, coupons or ads
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Timeline Image Sizes
Cover Photo: 851 X 315 pxProfile: 180 X 180 px – FB shrinks
to 160 X 160App photos: 111 X 74 pxShared images: 404 X 404 pxHighlight: 843 X 403 pxMilestone: 843 X 403 px
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Timeline Covers
Google Free FB Timeline Covers
Change up often to creates interest and showcase what you do and what you are about
Be creative
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Profile Photo
Should represent you or your business
Not your cat or child, you or your brand
Is a clickable image – add description, tag and link
If you outline your profile pic in red it will create the desire to click it.
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AboutDetails about your business
Always add link - above fold
Contact info, website or opt in
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Apps
Apps are awesome!You can have up to 12 appsUse them like ads or promosYou can change these up regularly
to showcase products, events, your opt in pages, specials or sale, etc.
This is where you’ll use your call to action
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Rules Of Engagement
Pin your posts Pinned posts have orange ribbon
Use an image for impactUse a call to actionGreat for coupons
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…Rules Of Engagement
Highlight you postsGoes across double columnsUse images for impact
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…Rules Of Engagement
Milestones…Can be used for any event in
your businessNew productsLaunchesSpecials
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MessageYou business page will now have
the messaging capabilityThis allows your customers to
contact you personallyGreat customer service toolCreates a way to have
conversation with clientsConversation creates
conversation – that’s always good for business
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Awesome Admin Panel!Likes ReachPeople talking about thisDemographicsPost by post – you can see which
posts got read, reactions, shares, etc.
Incredible insight to guide you how to use Facebook for your business
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In Conclusion…Take advantage of these Timeline
tools It’s not just another “task” its
opportunity to promote your business in a way that Facebook and other Social Networks have never offered before
Imaging has become the most effective way to reach people
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ResourcesToday’s slides:
http://celeneloves.me/fbtimelineMari Smith’s Timeline for Pages Guide
http://www.marismith.com/wp-content/uploads/2012/03/Facebook-Timeline-for-Pages-Guide.jpg
Facebooks product guide for timeline http://ads.ak.facebook.com/ads/FacebookAds/Pages_Product_Guide_022712.pdf
Facebook Insights Guidehttp://ads.ak.facebook.com/ads/Faceb
ookAds/Page_Insights_en_US.pdf