Facebook pages timeline template
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Transcript of Facebook pages timeline template
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A Successful Online PartnershipWebling Interactive
New Facebook Timeline for pages
![Page 2: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/2.jpg)
New Facebook Timeline for pages - introduction
• From March 31, 2012 all Facebook pages will convert over to the new Timeline format
• The new layout features a cover photo and larger stories presented chronologically, similar to Timeline for personal profiles.
• This presentation reviews the key changes and provides a recommended actions for Brands
![Page 3: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/3.jpg)
1. Cover Photo
• Key visual header for all pages
• Size of 851×315
• Cover photos cannot include price or purchase information, contact info, calls to action or references to Facebook features such as Like or Share.
• Profile pictures are now cropped to a square (180x180)
Actions: • Design a cover photo that visually expresses the content of the page.• Plan to update the cover photo at least once / month• Update profile picture to fit with the new dimensions
![Page 4: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/4.jpg)
2. Featured Navigation options
Default landing page• Page owners have lost the ability
to specify a landing page – making landing pages and fangates redundant.
• Apps are still allowed, but they can no longer sit behind a “like” gate.
Actions: • Decide what are the 4 most useful navigation elements for your page &
update to reflect these as the feature navigation elements• Update or create images for all Tabs, Apps or Views listed. (111 x 74
pixels)• Remove TAB’s that are no longer used
Facebook Tabs have been relocated to appear under the Cover Photo. 4 featured positions can be used as TAB’s or APP’s or Views (Photos, Notes etc)These navigational elements require images of (111 x 74 pixels)
![Page 5: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/5.jpg)
3. Content & Wall posts – Pinned & highlightsPinned Post• Acts like a “Sticky post” and
allows the ability to anchor the most important story to the top of your Page for up to seven days.
Highlight & Hide• Highlight engaging content
with a STAR, and hide content that isn’t engaging
Actions: • Create a Pinned post for the top of your page
![Page 6: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/6.jpg)
3. Content & Wall posts - Milestones
Milestones• Set milestones to define your
key moments over time. E.g June 2010 you might have reached 5,000 fans
Timeline• Because content is displayed
in timeline as per entered date, care needs to be taken about the possible impact of posting wall content out of sequence
Actions: • Review timeline and add Milestone posts to improve the historical record
of your page
![Page 7: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/7.jpg)
4. App development
No Like Gate• Facebook applications can no
longer go via the like gate (because like gates are not part of the new template)
810 width• Apps can now take 810 pixels
wide which will enhance the engagement with fans.
Actions: • Future apps should be developed to 810 pixels wide• More thinking needs to be given to attracting “Likes” without the like
gate
![Page 8: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/8.jpg)
5. New Admin Panel
• Facebook has improved the administration function to help manage the audience engagement
![Page 9: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/9.jpg)
5.1 Messaging fans
• Page administrators can now send messages to fans from the Admin panel. (previously it wasn’t possible to send messages to fans with certain privacy settings)
• This means you can engage fans without having to post public messages to the wall.
Actions: • Start using this immediately if you have requirements to content fans
![Page 10: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/10.jpg)
5.2. Activity log
• Facebook has provided a new feature to help administrators view a log of what has been posted. This is especially useful where pages have multiple administrators.
• View all your Page posts
from the activity log, even the ones you’ve chosen to hide. Use the drop-down menu to filter your stories by type or by year. You can also star, hide, delete stories and change the date of a post so that it appears on your Page timeline with a more accurate time stamp.
Actions: • View your Page timeline and sense check what is shown• Use the Activity log to hide posts
![Page 11: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/11.jpg)
5.3. Extended insights
• Facebook has promoted the list of your friends who are engaging with the page you are on
Actions: • Incorporate the extended insights in periodic reporting / reviews
![Page 12: Facebook pages timeline template](https://reader035.fdocuments.in/reader035/viewer/2022062513/55528fccb4c9051f108b497e/html5/thumbnails/12.jpg)
More Information
• Facebook have their own “Interactive Course” here http://www.learnfacebookpages.com/