Rapid-Fire Decisions

What Do These Have in Common?

Betas on Parade

But Fail Quickly

“None of us can predict what our customers really want. We're not setting out to do things wrong, but we can accept that we are doing it wrong most of the time. We need to find out that it's wrong and fix it—fast. It's amazing how smart you'll look when you respond to what your customers say and do.”

--Mike Moran

Moore’s Law

ComputersSoftwareMemoryStorageBandwidth

You Can Always Change It

Time Compression

Motrin Headache

The “Mom Response”

More than 15,000 tweets More than 400 media stories And 3,500 blog entries And then there’s YouTube…

Courtesy Digitas

Mass Media Pickup

Courtesy Digitas

Golden Rules

Good ideas are a dime a dozen Intention and behavior are two different

things Don’t test on enthusiasts Seek input at every stage Open up interfaces

In Technology, First Movers Rarely Win

First Mover Winner

Apple I MS-DOS

Apple Newton Palm

Compuserve AOL

Yahoo Google

Compaq Dell

AT&T Nokia

MySpace Facebook

Visicalc Excel

Mapquest Google Maps

First Mover Winner

Many players iPod

Macintosh Windows

Novell TCP/IP

Napster iTunes

Friendster Facebook

Beta VHS

Geocities Blogs

WordPerfect Word

1-2-3 Office

Tribal Instincts

If there was no technology involved, would your idea appeal to basic tribal instincts?

What is the analogy of your idea to the ways in which tribal communities work?

Does your idea solve a compelling problem quickly and simply?

Can your idea be described in 30 words or less?