Getting most out of ux_mlearncon 2015_pdf version

Copyright © 2015 Float Mobile Learning. All rights reserved.www.floatlearning.com Copyright © 2014 Float Mobile Learning. All rights reserved.

http://www.floatlearning.com

Copyright © 2015 Float Mobile Learning. All rights reserved.www.floatlearning.com

Getting the Most out ofUser Experience in

Mobile LearningmLearnCon / Austin, TX

June 10, 2015

Copyright © 2014 Float Mobile Learning. All rights reserved.



Scott.My name is


[email protected]

309-838-2168

twitter: @scottfloat

McCormick.


mailto:[email protected]


Apple Watch


• Tiny Targets

• Gestures

• Handoff

• Truncated content

Source: http://www.nngroup.com/articles/smartwatch/



User-Centered Experience - Mindsets


• Creative confidence

• Make it

• Learn from failure

• Empathy

• Embrace ambiguity

• Optimism

• Iterate, iterate, iterate

Source: ideo.org

Free pdf: www.designkit.org/resources/1/



User-Centered Experience




User-centered Experience




People Interacting with Stuff


• Usability

• User Experience (UX)

• User-Centered Design (UCD)

Source: fatstax.com





Person Device Place

DP P



User-Centered Experience - Person


DP

P

Person

P



Three Levels of Processing


• Visceral (prewired layer)

• Behavioral (everyday behavior)

• Reflective (contemplative)

DP

P

Emotional Design, Basic Books, 2005



Persona and Use Case


Persona and Use Case Name Meredith Snyder

Branch of Service Air Force, Security Police (Law Enforcement)

Education Associates Degree in Criminal Justice

Occupation and Rank Criminal Investigation Special Agent, E-5

Area of Residence Al Udeid Air Base, Qatar (Stationed at Scott Air Force Base Domestically)

Income $32k/annum

Home life Married

Ethnic/Cultural background Caucasian

Hobbies and Recreation Rock climbing, watching college football, and reading.

What problems keep him or her up at night? Her husband is also deployed in Qatar and they are going to leave the service at different times. She

will be leaving first and he will be following about six months later. She needs to find a place that will

fulfill her needs and keep him close to his daughter from a previous marriage that lives in Boston.

Personal Attributes Intelligent, quick decision-maker, used to having command over personal interactions, quick to temper.

Personal Story "Meredith was born in Kentucky. Her family moved to Georgia when she was eight and grew up in the

Atlanta metropolitan area. She graduated high school planning to pursue a career in business at a

local community college. She took a criminal justice course as an elective and found that she was very

interested in the field. She changed her major to criminal justice and graduated with an associate’s

degree. A recruiter talked to her on campus one day and she learned that she could get practical

experience very quickly in the Air Force. She decided to enlist and was promoted to the rank of

Sergeant within four years. She met and married another member of the air force that is also stationed

with her in Qatar. They are planning on re-connecting in the Boston area once Jason completes his

service requirement. She is interested in getting a job right away to support her family and help build a

home for her husband and step-daughter. Meredith is the planner in the relationship and currently

manages their household in Qatar and will continue to do so once they move to Boston."

Goals Sample Life Scenarios Needs Ideal System FeaturesTo understand what jobs she might be

qualified to apply for.

Career guidance to determine where her

skills fit into the law enforcement or

security sectors.

An understanding of public law

enforcement vs. private security.

Links to trade associations and local police

unions and municipal government

employment sites.

To find a home in the Boston area and

learn how to get a mortgage.

Will be buying a home with limited

financial resources.

An understanding of advanced

finance and mortgage principals.

Calculators to understand debt ratios.

To understand a bit more about financial

planning for her family.

Will need to fund college education for

step-daughter that will graduate from

high school in six years.

An understanding of short-term

savings, retirement savings, and

emergency funds.

Links to local support agencies and GI

friendly lending entities.



Persona


• Info about the user (Name, age, gender, occupation)

• Cultural background

• Hobbies and recreation activities

• Personal attributes

• Behavioral considerations






Income $32k/annum

Home life Married






















security sectors.





employment sites.















emergency funds.





Use Case


• The intent of the user

• The actions of the user

• Ideation of application in use

• Objectives a user wants to achieve with the application






Income $32k/annum

Home life Married






















security sectors.





employment sites.















emergency funds.





Persona and Use Case

DP

P



• What apps do they use frequently?

• What do they like and dislike?

• What info do they need on the job?

• How do they get it now?

Getting into the Mind of the User

DP

P



• They are invaluable

• There are many types

• They are not always right

Thoughts About Users

DP

P



• You are not omniscient

• Don’t make assumptions

• Do your homework

• Exercise the golden rule

• Be willing to change

User-Centered Experience - Person

DP

P



User-Centered Experience - Device


Device

D

DP

P



• The content

• The UI

• The hardware

User-Centered Experience - Device

DP

P



• Is it useful?

• Is it timely?

• Is it current?

• Is it appropriate?

User-Centered Experience - Content

DP

P



• Mobile content is twice as difficult

• If in doubt, leave it out

• Defer secondary information to secondary screens


DP

P

Mobile Usability, Pearson Education, 2012



• Allow them to be participants, not just recipients

• Users training users

• Ratings, comments uploading assets, forums, messaging


DP

P



• Principle of Proximity

• Visibility, visual feedback, and visual prominence

• Hierarchy

• Mental models and metaphors

• Consistency

User-Centered Design - The UI

DP

P

User-Centered Design, O’Reilly, 2013



DP

PYou will read this first.

You will read this second.



DP

P



• What form factors?

• What operating systems?

• What screen size?

• How powerful?

User-Centered Design - Device

DP

P



DP

P

Source: 4ourth.com


http://4ourth.com


Usability


• Learnability

• Efficiency

• Memorability

• Errors

• Satisfaction

Source: www.nngroup.com/articles/usability-101-introduction-to-usability/

DP

P



User-Centered Experience - Place


Place

DP

P

P





DP

P

• Sound

• Light

• Space

• Privacy

• Distractions

• Activity

• Clothing / UniformSource: giantant.com

Environment





DP

P

• Law

• Etiquette

• Economics

• Policy

Culture





Person Device Place

DP P



Cleanup in Aisle UI


• Where did things go wrong?

• What could have been done differently?



Cleanup in Aisle UI




Use Case Scenario - Security Check




The CHAMPIONS Framework




Will post to slideshare.net



Scott.My name is


[email protected]

309-838-2168

twitter: @scottfloat

McCormick.


mailto:[email protected]

Getting most out of ux_mlearncon 2015_pdf version

Mobile

Transcript of Getting most out of ux_mlearncon 2015_pdf version