Getting more out of your website (For Tradies)
17
Getting more out of your website James Richardson 1300 171 005
-
Upload
optimising -
Category
Technology
-
view
189 -
download
1
description
This presentation, directed at trade services companies aims to outline the opportunities for tradies to capitalise on their online presence through SEO, PPC, and CRO.
Transcript of Getting more out of your website (For Tradies)
Getting more out of your website
James Richardson
1300 171 005
Who is Optimising?
Based in Melbourne CBD
4 Years Old
Over 100 Ongoing Clients
Search Engine Optimisation, Google Adwords, & Website Development
We believe that we’re strong enough to deliver, but agile enough to stay on top of the always-changing SEO environment. We’re not a one-man band, or a multi-national goliath, we just know what we can do for you and always put your interests first.
How can you market your website?
Yellow pages
Trade directories
Print advertising (mags, local papers, letter drops)
Word of mouth, referrals (BNI), networking
Sponsorship
Online Marketing
Why online?
EVERYONE uses Google
Great and transparent ROI (Measurable)
Relatively even playing field
Plenty of opportunity
To succeed online you need...
Great website
Great ranking & Visibility on Google
Shit loads of leads & customers
What makes a good website?
Real People
Contact Form
Phone
Easy NavigationGreat Content
Testimonials &Previous Work
So now my website is perfect.
Types of Online Marketing
Google Adwords
Search Engine Optimisation
Google Maps
Huh...?
Adwords
GoogleMaps
SEO
Seach Engine Optimisation
Takes effort, time, and patience to get ranked
RelevanceHow well does your site match up to what your customers are searching for ?
AuthorityHow much to other websites and Google trust your website ?
Everything ElseSocial Media, Sitemaps, Page Load speed...and 1000’s of others
Google MapsTakes effort, time, and patience to get ranked
Location
Listing Details
Citations (Local Listings)
Google Adwords
Relevance
Website Quality
How much you are willing to pay...
What should I choose?
SEOLong term, free once you are ranking
Google MapsLong term, free once you are ranking
Google AdwordsFast results, you always pay
Other OptionsFacebook
Google +
Youtube
Bing...just kidding
Now I have the leads, it’s easy
right?To make the most of online marketing you need a follow up process
Fast
Complete
Persist
My Ideal Client
Small business
Established, but under performing website
Wants more leads & Customers
