Website metadata - getting competitive intelligence on websites
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Transcript of Website metadata - getting competitive intelligence on websites
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Why do I want to know about websites?
● Understanding your competitive landscape○ You want more info about them than they want to tell
you
● Validating customers○ Early customers - you want more info than they have
time to tell you
● Evaluating partners○ Do they really have the standing, traffic?
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Traffic - Alexa
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Traffic - Quantcast
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Demographics - Alexa
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Demographics - Quantcast (NM)
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Demographics - Google Ad Planner
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Robtex vs Network-tools.com
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Similar sites
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Similar sites - Alexa & Quantcast
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Keywords - SpyFu
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SpyFu - export to CSV
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Content: Archive.org
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Content: Archive.org - Google '98
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Content: Web Data Commons
● Parsed the common crawl corpus (30TB)● 5 billion triples● Includes:
○ Products○ Events○ Classifieds○ Locations○ Reviews○ Recipes
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Content: Web Data Commons
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Content: Web Data Commons
<http://rdf.data-vocabulary.org/#name> "Colored Handle Tote"@en <http://www.logosportswear.com/imprintedtotebagspersonalized.php> .<http://www.logosportswear.com/product/794>
<http://rdf.data-vocabulary.org/#price> "12.51"@en <http://www.logosportswear.com/imprintedtotebagspersonalized.php> .
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Content: Google "site:"
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Backlinks
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Technologies used - BuiltWith
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Reputation
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Topics: Google Wikilinks
URL http://007experiment.wordpress.com/MENTION Bond girls 10601 http://en.wikipedia.org/wiki/Bond_girl
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Topics: Delicious
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Topics - StumbleUpon
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Ownership - DomainTools
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Ownership - NetComber
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NetComber matches 3000+ attributes
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NetComber
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NetComber - why use?
● Find competitors' hidden sites● Learn how consolidated your niche is● Contact site owners who have anonymised● See what rivals, respected people are up to
now.● See how search engines can view you. ● Evaluate risk - ad networks, scammers, tax
fraud, insurance fraud.○ Phoenix sites.
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NetComber features
● 6 billion domain names checked● Download as CSV● Website available ● Coming soon
○ Watchlists with notifications○ API up next month
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That's it!
URL: http://netcomber.com
Twitter: @netcomber
Questions?