Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
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Transcript of Getting More Out of Social with Focus on Social Comfort - IA Summit 2012
Getting More Out of Social with Focus on Social ComfortThomas Vander Wal - InfoCloud Solutions, Inc.
26 March 2012IA Summit 2012 :: New Orleans, Louisiana
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
BuildOrder
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
TraditionalGroupware
Paradox of Familiarity
• Familiarity through working together
• Familiarity through reputation
• Hallway familiarity
When people need to find “others like me”
This is often the trigger eroding fears around
social comfort
Externally Focussed Social Empathy
• Sharing may hurt others
• Not wanting to “rock the boat”
• Whistle blowing concerns
Credit of Other’s Photos
• Commonwealth Club, by Steve Rhodes photo of Lowell Bergman - http://www.flickr.com/photos/ari/389255633/sizes/l/
InfoCloud Solutions, Inc. - 2012
URL: http://infocloudsolutions.comE-mail: [email protected]: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud