IA Social Media: Creating a Multi-Platinum LinkedIn Profile
-
Upload
lori-ruff -
Category
Self Improvement
-
view
213 -
download
2
description
Transcript of IA Social Media: Creating a Multi-Platinum LinkedIn Profile
Mike O’[email protected]/in/mikeoneil
Lori [email protected]/in/loriruff
ROCK Your Online PresenceWith LinkedIn®
1
Integrated Alliances (IA)
is not associated in any way with
LinkedIn®, Twitter®, Facebook®
“Connections” 27,000 “Followers” 27,000 “Friends” 3,000
Mike O’Neil
1,000 Rock Concerts
Founder, President, AuthorThe LinkedIn Rock Star!
“Connections” 13,000 “Followers” 26,000 “Friends” 2,000
Lori RuffIA Executive, Microsoft Certified Trainer
The LinkedIn Diva, Lifetime Rock Fan
Rock StarLinkedIn
Rock Stars
So, ya’ wanna rock?
Let’s Go!
The Cars, 1977
LinkedIn® Profile
• Your Identity on LinkedIn• Biography, Brochure or Ad− About you AND your organization
• Match the official company story• “Fit in” and STAND OUT
Think MARKETING and KEYWORDS
Who are you? -
The Who, 1978
7© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Profile Text
• Problem - No Spell Check on LinkedIn• Solution - Use Microsoft Word to write and store it
− Use MS Word and Compose, Edit, Copy, Paste * − Use Firefox that has a crude spell-checker
* The Word File is your MASTER TEXT
8© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
See Me, Feel Me – The Who, 1973
• Headshot ONLY – LinkedIn rules• White/Light background is best• Only 80 x 80 pixels (upload up to 4MB)• Crop the picture on LinkedIn• Camera phone photo is good enough!
Photograph –
Def Leppard, 1983
Picture-Photo
9© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
• Display FULL name• Former/Maiden Name – use wisely• Lock determines who can see what
What’s Your Name? –
Lynyrd Skynyrd, 1977
Name
10© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Headline – Your Sound Bite
• Show in search listings, including GOOGLE• Your credentials• Might add E-Mail Address• 140 characters available, use 100+• Use Special Characters to improve readability
Kiss –
Shout it out loud, 1976
11© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Status – What are you working on?
• NOT what are you doing RIGHT NOW• 120 characters, use 100+• Supports links e.g. http://www.mylink.com• Update it every 1-4 weeks as needed
Marvin Gaye –
What’s goin’ on, 1977
12© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Summary
• 2,000 characters allowed• Official Info about company• Info about you and your role• What makes you special?
Formatting Options:
– Bullets, spacing, ALL CAPS– Special Characters (•♦►)
Don’t stop thinking about
tomorrow -
Fleetwood Mac, 1977
13© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Specialties
• 500 characters available• List keywords using commas, bullets• (ACRONYMS are OK)
Formatting Options:
– Bullets, spacing, ALL CAPS– Special Characters (•♦►)
We’ve only just begun
– The Carperters, 1970
14© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Experience
• List all jobs, very little text• What the company does• Who you sell/sold to• Where you provided your services• Your role there and what made you special• Years are accurate enough
Are you experienced?
– Jimi Hendrix, 1967
Old Days –Chicago, 197515© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Recommendations
• Shows credibility• Get 10-15 recommendations
− From co-workers, customers, partners
• Describe a project, use numbers• 3-4 sentences is plenty
I get by with a little help from my
friends –
The Beatles, Joe Cocker, 1960’s
You’ve got a friend – James Taylor, 197116© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Education
• List all schools with little text• Include Professional Training
School’s Out – Alice Cooper, 1972
My old school –
Steely Dan, 1973
17© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Additional InformationWebsites
• Use all 3 you are allowed• Customize the label (Other)• Main Web site, Sub-Pages• Twitter or Facebook Page
2 out of 3 ain’t bad –
Meat Loaf, 1974
18© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Additional InformationInterests
• What you do when not working• Keep it simple• 1,000 Characters, Commas, are KEY,
The Real Me –
The Who, 1977
19© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Additional InformationGroups and Associations
• Don’t have to be a member• List both the name AND the ACRONYM• 1,000 Characters, Commas, are KEY,
A matter of trust –
Billy Joel, 1986
20© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Additional Information Honors and Awards
• Not critical to have it completed• Good place for business awards, not personal
David Bowie –
Fame, 1975
21© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Personal Information
THE place for phone, address, etc. Lock determines who can see what
Edit
View
Call me – Blondie, 1980
22© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Contact Settings
• Tell others When/If/How it is OK to contact you• Might include an E-Mail address• Select ALL 8 Options
I can’t go for that –
Hall & Oates, 1981
Stayin’ aliveBee Gees, 197623© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
LinkedIn Groups
• Join at least 20 Groups• Allowed 50 Groups and 50 Subgroups• Join groups in your profession, geography• Join groups where customers/partners are• Click Logo OR Text to join from Profiles
Run with the pack –
Bad Company, 1976
24© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
Thank You• Found this helpful?• Want/need help?– Online Business Presence Services– Profiles, Networks, Training– Speaking, Training, Conferences
• Add millions, connectwww.mikeisonline.comwww.loriisonline.com
IASocialMedia.com – RockTheWorldBook.com - 303-683-9600