GET VIRAL!insightinnovation.org/wp-content/uploads/2016/10/PDF/luck.pdfjust for start-ups what...
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THOUGHT LEADERSHIP AS MARKETING STRATEGY GET VIRAL! (TWEET ME! @KRISTINLUCK)
Transcript of GET VIRAL!insightinnovation.org/wp-content/uploads/2016/10/PDF/luck.pdfjust for start-ups what...
THOUGHT LEADERSHIP AS MARKETING STRATEGY
GET VIRAL!
(TWEET ME! @KRISTINLUCK)
TWEETME@KRISTINLUCK
TWEETME@KRISTINLUCK
JUST FOR START-UPS
WHAT GROWTH HACKING ISN’T
HAPHAZARD SILOED
TWEETME@KRISTINLUCK
CREATIVE / COLLABORATIVE
WHAT GROWTH HACKING IS
ITERATIVE
LIGHTWEIGHT
MAKE – TEST –LEARN CYCLE
!"
TWEETME@KRISTINLUCK
GROWTH HACKING
PRODUCT MARKETING
DISTRIBUTION
= SELF PERPETUATING MARKETING &
GROWTHMACHINE
TWEETME@KRISTINLUCK
DEFINING YOUR ENGINE OF GROWTH:
GAIN
SUSTAIN
ATTAIN
PAID
STICKY
VIRAL
TWEETME@KRISTINLUCK
DEFINING YOUR STRATEGY:
CLEAR KPI’S
INTROVERT OREXTROVERT?
MONEY OR TIME?
TOTALCOMMITMENT
TO VISION
TWEETME@KRISTINLUCK
QUALIFICATIONS FOR VIRAL STRATEGY
REMEMBER…..VIRUSES ARE NOT OPTIONAL
PERSON TO PERSON TRANSMISSION
CUSTOMERS NOT INTENTIONALLY ACTING AS EVANGELISTS
GROWTH HAPPENS AUTOMATICALLY AS A SIDE EFFECT
TWEETME@KRISTINLUCK
SOCIAL MEDIATHOUGHT LEADERSHIP AS A VIRAL GROWTH STRATEGY
PUBLISHED ARTICLES/BLOGS
PUBLIC SPEAKING
TWEETME@KRISTINLUCK
TWEETME@KRISTINLUCK
IS IT RELEVANT TO YOUR BUSINESS?
ESTABLISHING A STRATEGY
DO YOU FIND IT INTERESTING?
DO OTHER PEOPLE FIND IT INTERESTING?
s
TWEETME@KRISTINLUCK
3 TIPS FOR UTILIZING
SOCIAL QUALITY NOT
QUANTITY
RELEVANCE CONSISTENCY
TWEETME@KRISTINLUCK
4 TIPS FOR UTILIZING PUBLISHED ARTICLES /
BLOGS
TWEETME@KRISTINLUCK
EVERYONE GETS NERVOUS
3 TIPS FOR PUBLIC SPEAKING
YOU’RE SMARTER THAN YOU THINK
YOU ARE
SUBMIT, SUBMIT, SUBMIT
(PROPOSALS)
TWEETME@KRISTINLUCK
TWEETME@KRISTINLUCK
RESULTS
DOUBLE DIGIT REVENUE GROWTH ANNUALLY SINCE 2007
REDUCED COST PER CLIENT ACQUISITION
EMAIL OPEN RATES 10% HIGHER THAN INDUSTRY AVERAGE
SOCIAL MEDIA REACH UP 47% YOY
UNIQUE WEBSITE VISITS UP 70% SINCE 2012
60%+ INCREASE IN BRAND AWARENESS
TWEETME@KRISTINLUCK
BEFORE AFTERQUAL/QUANT BOUTIQUE RESEARCH FIRM
1,000 UNIQUE WEBSITE VISITORS FROM 2009-2015
PUSH BUSINESS DEVELOPMENT STRATEGY
SHOPPER INSIGHTS FIRM
OVER 1,000 UNIQUE WEBSITE VISITORS PER MONTH
“PULL” LEAD GENERATION STRATEGY
TWEETME@KRISTINLUCK
COMPETING PERSONAL BRANDING
BRAGGING VS
EVANGELIZING
INTERNAL VS EXTERNAL
FOCUS
WATCH OUT FOR…
!
TWEETME@KRISTINLUCK
PULLING IT ALL TOGETHER
FLIPBOARD ALERTS NEWS FEEDS/SUBSCRIPTIONS
READ,READ,READ
!
TWEETME@KRISTINLUCK
IF THE INTERNET CAN BE DESCRIBED AS A GIANT HUMAN CONSCIOUSNESS,
THEN VIRAL MARKETING IS THE ILLUSION OF FREE WILL.
GEORGE PENDLE
