Get Started With VideoThe Basics

Why Video?

• Brands you as different for your audience• Lets people get to know, trust and like you • Reminds people how you made them feel• Makes you a real person for those who haven’t met you yet• Provides you with a type of “celebrity status”

Does Anybody Really Watch?

• 2 Billion Views Per Day on YouTube!

• Avg. Person spends 17 minutes per day on YouTube

•80% of Traffic is U.S.

10 Loan Professional Video content Ideas• Client Testimonials• Home Buying Tips• Frequently Asked Questions• Community Events• How to ****• Local Business feature• Important market updates• Cool thing you saw• Seasonal Greetings• Personal 1 View

How long should my video be?• 45 seconds to a minute and a half• Local Business features can be up to 3 minutes but no more• Your audience will stay engaged for a very short period of time• All videos should tell the audience: Who you are Why they benefit from knowing you What they need to do to take advantage of the benefit

What equipment do I need?• Your smart phone• A laptop with a webcam• Flipcam• Begin with the smart phone

Do I need editing software?• Windows Live Movie Maker (comes with windows machines)• iMovie (comes with MAC)• Camtasia • Adobe Premier Elements• YouTube

• You do not need it to get started

Develop a script• Either write out a complete script or use bullet points• Practice it• Have some one hold it or tape it to a piece of cardboard• Practice it some more • Tweak to make sure you have : Who you are Why they benefit from knowing you What they need to do to take advantage of the benefit

Hi this is Paul Baxter with Leader1 Financial checking in with you. It’s another great week here in the Tampa Bay area and there is lots going on. Pier 60 on Clearwater Beach has some cool kids rides and activities going on Saturday and Sunday the 28th and 29th if you want to get some beaching in. Friday the 27th is bring your dog to the park day for the Clearwater Threshers. If you haven’t done this you should. It is a ton of fun for the whole family, including Fido. Homes prices are great right now. If you are thinking of buying, or know someone who is, make sure to call me right away before prices go up. I always appreciate your referrals. For any questions you have, I am Paul Baxter your mortgage answers guy.

Record Your Video• With a webcam record directly into YouTube• With a smart phone record and “share” to YouTube

• Remember to do the YouTube SEO steps we masterminded about

Webcam• Go to YouTube.com and login to your account• Select the Upload button

Webcam• On the right of the action area, the top option is webcam capture

Webcam• Select the start recording option.

Webcam• Click the stop recording button when done• Add a good title • Add a good description • Add some tags• Add a Geo Tag Share it!!!!

Smart Phone• Each phone is a little different, once it is recorded it is basically the

same• From your “gallery” section select the video you have recorded• While it is open, touch the screen. You will see the “share” icon

Smart Phone• If you don’t see the YouTube icon from the short list, you will have a

“more” option.• Select YouTube from your share options• If prompted sign into your google account

Smart Phone• Add a good title • Add a good description • Add some tags• Add a Geo Tag Share it!!!!

Share it!!• Email it• Post it to your Facebook page• Post it on Linked In• Tweet it• Post it to a board on Pinterest

What is stopping you?“The only thing we have to fear is fear itself”