Get Signings Directly from Title Companies: Insider ...

© 2019 National Notary Association

PhotoHere Steve Allison & Dean Calvert

Co-Founders, CloserHUB

Get Signings Directly from Title Companies: Insider Secrets from 2 Former Title Agents


How to Get Signings DirectlyFrom Title Companies

Don’t Be a Commodity

PRESENTED BY

Dean Calvert

Steve Allison



Identify Your Audience

Who is your ideal prospect (customer)?

•Most profitable signings

•Types of signings you like the most

•Your area of specialization

PRESENTED BY

Dean Calvert

Steve Allison



Discover Their Problem

•What is important to them?

•Have a conversation

•Send a survey (www.SurveyMonkey.com)

•Make observations

•You may discover multiple problems

PRESENTED BY

Dean Calvert

Steve Allison

http://www.surveymonkey.com/



Develop a Solution

Unique Selling Proposition (USP)

“A way of explaining your position

against your competition.”

PRESENTED BY

Dean Calvert

Steve Allison




•Summarize/foreshadow a chief benefit

•Can be built around anything

•Should answer the burning question in your prospect’s/client’s mind

PRESENTED BY

Dean Calvert

Steve Allison




•Combine your USP with an irresistible offer

•Be in right place/right time with right USP

•Values-based USP

PRESENTED BY

Dean Calvert

Steve Allison




•Build USP around what clients don’t like

•Mission-based USP

•Craft your USP around a unique angle

PRESENTED BY

Dean Calvert

Steve Allison



Align Your USP with Your SMP

Single Motivating Purpose

“I get up in the morning to do these actions

in order to produce these valuable results for others.”

PRESENTED BY

Dean Calvert

Steve Allison



Create Your Message

The most powerful weapon you have over other Notaries is…

Your Personality

PRESENTED BY

Dean Calvert

Steve Allison



Create Your Message

Write Attention Grabbing Headlines

PRESENTED BY

Dean Calvert

Steve Allison



Create Your Message

Tell Your Story

PRESENTED BY

Dean Calvert

Steve Allison



Create Your Message

Make Your Story Their Story

PRESENTED BY

Dean Calvert

Steve Allison



Create Your Message

Identify Their Problem

PRESENTED BY

Dean Calvert

Steve Allison



Create Your Message

Agitate Their Problem

PRESENTED BY

Dean Calvert

Steve Allison



Create Your Message

Solve Their Problem

PRESENTED BY

Dean Calvert

Steve Allison



•Google

•Yellow pages

•Associations

•Referrals

•Trade Publications

•Business Directories

•Social Media

Gather Your Audience (Build Your List)

PRESENTED BY

Dean Calvert

Steve Allison



Create a Spreadsheet (Master Contact List)

➢Company Name

➢Company Address

➢Company Phone Number

➢Main Contact Name

➢Main Contact Phone Number

➢Main Contact Email Address

Gather Your Audience (Build Your List)

PRESENTED BY

Dean Calvert

Steve Allison



Get Your Message In the Right Hands

Getting Through the Gatekeeper

•Know who the decision maker is

•Send it directly to the decision maker

PRESENTED BY

Dean Calvert

Steve Allison



Get Your Message In the Right Hands

Getting Through the Gatekeeper

•Cloak the message

•Force the gatekeeper to share it

PRESENTED BY

Dean Calvert

Steve Allison



Get Your Message Read

➢Grab their attention

➢Headlines

➢Images

➢Unique presentation

PRESENTED BY

Dean Calvert

Steve Allison



Deliver Your Message

➢Be Everywhere Your Prospects/Clients Are

➢Website

➢Email

➢Business Cards

➢Brochures

PRESENTED BY

Dean Calvert

Steve Allison





➢Social Media

* Twitter * SnapChat * Facebook

* LinkedIn * Instagram * Periscope

PRESENTED BY

Dean Calvert

Steve Allison





➢Direct Mail

* Post Cards * Flyers

* Letters * Greeting Cards

* Bulk Mail * Shock and Awe Box

PRESENTED BY

Dean Calvert

Steve Allison





➢Google AdWords

➢Facebook Ads

➢Search Engine Optimization (SEO)

PRESENTED BY

Dean Calvert

Steve Allison





➢Billboards

➢Restaurant Menus

➢Local “Newspapers”

PRESENTED BY

Dean Calvert

Steve Allison




➢Be Everywhere Your Prospects / Clients Are

➢Associations

* Ads in their publications

* Sponsor Events

* Be a vendor

PRESENTED BY

Dean Calvert

Steve Allison



Follow Up

*It takes an average of 7 contacts to get a “yes”

* Email * On Social Media* Letter * Bulky Mail (Fork letter, etc.)* Phone * In Person

PRESENTED BY

Dean Calvert

Steve Allison


Questions?


Contact Information

Steve Allison & Dean CalvertEmail us: [email protected]

Like us on Facebook: CloserHUB

Follow us on Twitter: @CloserHUB

Connect on LinkedIn: Dean Calvert

Interact with us: www.CloserHUB.com

mailto:[email protected]

http://www.closerhub.com/


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Get Signings Directly from Title Companies: Insider ...

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