Get Crankin' with Social Media

Social Media Jump Start: 101, 201 & 301 rolled into one…

It’s all about…| influence | orchestration | the long-term |

How are you doing in these areas?

o ~ your online brand extends a „standing

invitation‟ to anyone to “drop in” … is your

presence reflective of your brand?

o ~ ability to influence

o ~ do people have an emotional

attachment to your brand?

o ~ your ability to continue to keep

producing fresh content, and to stay on top of

your game by keeping it interesting and new

| Atlas Branding Agencies, LLC |

Marketing 101: Are these in place?

Research & Analysis Target Market identified

Market Size trends

Competition

Estimated Market Share

Marketing Plan Market strategy – sales & distribution

Pricing

Advertising & Promotions


Social Media should be an

extension of your marketing.


[Disclaimer]

You get out of it

what you put

into it.| Atlas Branding Agencies, LLC |

What are we trying to accomplish?


Exposure

Influence

Engagement

Retention [indirectly]


| influence | orchestration | the long-term |

What are we trying to accomplish at

the most basic level?


Create a structured conversation to strengthen and develop a relationship.

Trust.

Use Social Media as your platform &

your megaphone.


Use it to create a two-way communication

stream … between your fans and your brand.

Social Media is an Essential Part of

Your Marketing Strategy.


It spreads.

It lasts.

It helps you get found.

What Social Media cannot be…


all about „me‟

selfish and greedy

nagging

putting up false fronts

needy

clingy

How to have a conversation ‘online’ …


How to ^ have a conversation ‘online’


be gracious

be positive

be brief

be complete

be specific

be calm

be open-minded

be available

be honest

be relevant

be different

really

How do I apply those?


Have an open mind.

Set objectives.

There is only one social media plan that works –

that is yours.

Work your agenda, not your neighbor‟s.

Don‟t judge a book by its cover.

Understand the context.

Have an opinion (*).

Be confident.

Enjoy the ride.

Long-term vs. Short-term approach.


reach a large audience

amplification of your message

be an influencer

:: Social Media Orchestration ::


So, I want to get involved in the

conversation … now what?

o Define the message

o Solidify your platform

o LISTEN, listen, and

listen some more

o Find natural openings

in the conversation

o Only add to the

conversation


I am [your ideal customer]


Tailor your message to your audience.

… what do I need to

know about what

you are telling

me to care … and

then to actually

take an action?

Twitter Basics: 101


Twitter is like sending short emails that lots of

people can see.

Twitter is like walking into a noisy bar and finding

opportunities to get into the conversation that is

already taking place.

Twitter is about building relationships.

Twitter is about engaging in two-way conversation.

Arguably, the Twitter experience is all about who you

follow.

How to rock it out on Twitter …

Newbie style. [201]


Don‟t hide the fact that you‟re a Newbie.

Have fun!

Give with no expectation to receive.

Define your audience.

Avoid auto-DM with a canned sales attempt … ugh!

Your updates should be informative with personality.

No content of your own? No worries, be a curator.

Start by listening.

Make me want to click!

Do it your way … adapt the tool to your needs.

Connect, connect, connect!


Twitter 301:

Talk the Talk: Twitter Lingo

tweet – an update or posting to Twitter (try to

include a link)

replies – a way of relating your tweet to a

previous tweet (i.e. having a „conversation‟)

direct messages (DM) – private messages

favorites – make an update your favorite

@ mention

RT – re-tweet

hashtag: #


Twitter 301:


posted link clicks

site visits

mentions

retweets

Twitter tools to try:


Nearby Tweeps

Twitter search

Wefollow

Hootsuite, Tweetdeck…


Twitter: 301The many ways to incorporate tweeting. . .

share industry related news (follow

influencers in your area and be their fan by

spreading their content)

take an article from your Google Alerts and

post the (shortened) link with your company‟s

take

post a link to your newest blog article

RT shamelessly (change it to „via‟)

Share, share, share!

communicate updates to your audience (system

maintenance resolved, etc)


Facebook 101:

a personal profile “backs” a

Business Fan page

complete your profile and include

your company‟s name {link}

keep updating with interesting

and fresh content so people have

a reason to come back often

add a personal message when

you‟re trying to connect with

someone


Facebook 201:

post directly on Facebook

keep it simple (use: post, comment, tell us, check, like)

add a large profile image (240x700px)

add a welcome page for new fans and welcome

page for existing fans

add applications so people can interact with

your page other than just on your wall

ContactMe, Slideshare, YouTube

consider adding your website in as a tab

run a contest | ask a question | take a survey

get a vanity URL once you reach 25 fans


Facebook 301:


new page likes

posted link clicks

site visits

comments

content likes

photo/video views


Facebook: 301The many ways to incorporate FB. . .

post new videos to your wall with an

interesting update („behind the scenes‟)

take an article from your Google Alerts and

post it with your company‟s take

share something funny and inspirational daily

take your newest blog post and write a quick

introduction to it and ask people for their input

post pictures about what‟s happening at your

company (company picnics, casual Friday,

birthdays, etc)


LinkedIn Basics: 101

Get a profile for you and anyone in your

company.

Add as much information possible (especially

schools and previous employers so you can find

others and so others can find you)

Add a great profile picture

Add your Twitter feed

Add 3 links using keywords

choose a vanity URL


LinkedIn Basics: 101


LinkedIn: 201

add skills (use your keywords!)

add your publications

ask for recommendations

ask questions

share content others shared within LinkedIn

connect, connect, connect!


LinkedIn: 301

create a company page

connect your profile to

your company page

answer questions

(become a resource and

an influencer)


YouTube [Video Marketing] Basics: 101

Get someone‟s attention in 10 seconds or less.

People want to be: informed or entertained.

Any product/service/brand should have videos.

Be a talented producer who makes an

extraordinary video with basic equipment.

Tell a compelling story.

This is not a commercial.

Is your brand‟s personality reflected?

Allow commenting on your videos

make sure your channel is visible | use channel tags


YouTube [Video Marketing] 201

Add a call to action to each video.

Publish regularly.

Create content collaboratively. Cross-promote.

Create video tutorials.

Create a video series.

Incorporate your SEO efforts into video posting

add link back to specific page in description

use keywords in description and add tags

include a transcript of any video on your site

choose which videos to highlight


YouTube [Video Marketing]: 301The many lives of one video. . .

posted on YouTube, Metacafe, Vimeo,

Google Places, Facebook

shared as a Tweet with a catchy headline

added to a press release to catch the media‟s

attention

used as support for a blog post

transcribed on your website and posted in

your video library


Now what? Putting it all together.

develop a plan

find your evangelists and give them reasons

to keep singing your praises!

focus on standing out from the crowd

brand yourself

know your audience

be authentic

use your toolkit

have fun!

Barb Smith

T: 561 654 1084 F: 561 995 8587

[email protected]

www.atlasbrandingagencies.com

Facebook: Atlas Branding Agencies

LinkedIn: Atlas Branding Agencies

Twitter: carpediembabs

YouTube: carpediematlas

Skype: carpediembabs1

What questions may I answer for you?

Helping

your

business

stand

out from

the crowdis our

business.

Get Crankin' with Social Media

Self Improvement

Transcript of Get Crankin' with Social Media