Get The Job With Social Media
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An introduction to social media and how you can use it to advance your career and land you the dream job.
Transcript of Get The Job With Social Media
H OW MANY HAVE…
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A FACEBOOK PAGE?
YOU AND 132.5M OTHERS
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H OW MANY HAVE…
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A TWITTER HANDLE?
This is a Twitter handle:@CEnevoldsen
YOU AND 16.4M OTHERS
5Source: emarketer
H OW MANY HAVE…
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A LINKEDIN PROFILE?
YOU AND 44M OTHERS
7Source: emarketer
H OW MANY HAVE…
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A BLOG?
YOU AND 28.1M OTHERS
9Source: emarketer
H OW MANY KNOW…
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THEIR KLOUT SCORE?
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SO WHAT?
THE GOOD OL’ PROCESS
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JOB SEARCH APPLICATION INTERVIEW
THE PROCESS W/ SOCIAL MEDIA
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JOB SEARCH APPLICATION INTERVIEW(NETWORKIN
G)
BRANDING
RECRUITERS
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YOU ARE A BRAND
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LET’S DO A SEARCH
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“Position yourself as an expert. Be really proactive about what you want and reach out to the decision makers at those companies with helpful suggestions and constructive information. Support their work, and if you impress them, they’ll find a spot for you. Use things like blogs, websites, and social media campaigns to show that you are someone who believes in a cause, and utilize the skills and traits that make you an attractive candidate.
Carolyn Goodwin, Cake Communications
BRAND YOURSELF
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CONVERSATIONCONVERSATIONCONTRIBUTE
ENGAGE
FOLLOW, LISTEN, AND LEARN
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Tweet and re-tweet often
Be focused
Listen and
learn
Ask questions,
engage
Follow industry leaders
Follow companies you like
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Seek recommendations
Link your Twitter to your Linkedin
Have consistency between your
profile and your resume
Be conscious about key words
WORDPRESS
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Link your Twitter to your blog
Blog often
Be focusedSpell check
EVERYTHING IS PUBLIC
22http://insidetech.monster.com/training/articles/6518-twitter-mistakes-to-avoid-at-work
DONT
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1.Talk about religion, politics or
controversial interests2.Use profanity
3.Be unprofessional4.Drunk tweet
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USE COMMON SENSE
FACEBOOK IS A WHOLE OTHER BALL
OF WAX
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DO THIS:• Set your profile to private – all of it! (only 51% hide their photos)• Even when private, use common sense when posting
This is set to private
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THE JOB SEARCH
WHICH SITES DO YOU SEARCH?
TOP JOB SITES
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http://youtu.be/B0sdTdcM2Ws
HOW TO SEARCH VIA SOCIAL MEDIA
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THE JOB APPLICATION PROCESS
EMPLOYERS ARE CHECKING
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• More than a third of recruiters view candidates’ social media profiles during the recruitment process
• 28% admit to “spot checks” on candidates
Q: What role do social media profiles play in the recruitment process?
Source:
HERE’S WHAT THEY ARE DOING
31Source:
• 74% of employers on LinkedIn use it to source candidates
• “LinkedIn has proven to be our most used social media venue for recruiting candidates,” says one employer.
LET’S FOCUS ON LINKEDIN…
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UPGRADE TO A PREMIUM ACCOUNT
InMail:Contact people
directly
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THE INTERVIEW
PRE-INTERVIEW
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THEY INVESTIGATED YOU…NOW IT’S YOUR TURN
INTERVIEW
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SOCIAL MEDIA HELPED GET YOU THERE, NOW YOU HAVE TO CLOSE
THE DEAL
INTERVIEW
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BUT YOU CAN GIVE THEM YOUR HASHABLE BUSINESS CARD
(THAT’S THE SOCIAL WAY THESE DAYS)
POST-INTERVIEW
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DON’T ANNOY… ENGAGE
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PLEASE CONNECT
@cenevoldsenwww.cenevoldsen.com
linkedin.com/clausenevoldsen
