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Genomics.entrepreneurship@UBC Social Media Workshop
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genomics.entrepreneurship@UBC Ben Paylor - @benpaylor Amy Elderkin - @vancityamy November 26th, 2013 Social Media - #scitweets
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Back in July 2013, genomics.entrepreneurship@UBC brought you an introductory Social Media workshop with science communicator, Ben Paylor. The focus of this session was to introduce you to the value of social media for communicating research to a lay audience in the context of storytelling. Scientists, in general, have been somewhat reticent to normalize the use of social media as a tool to engage the public, as well as network with their colleagues. Building on the previous, this upcoming workshop will: provide perspective on how social media has affected the course of several well-known scientific stories and lessons to be learned from these cases, and provide practical training on how to utilize basic (Twitter, Facebook) and advanced (Hootsuite) social media tools to engage both public and scientific communities alike. Due to the positive feedback from participants and a high demand for this more hands-on, “how to” session, we are excited to present a follow-up Social Media workshop. This time, Ben will be teaming up with Amy Elderkin, partner and managing director of POPCORN.
Transcript of Genomics.entrepreneurship@UBC Social Media Workshop
Tools for Scientific Storytelling
genomics.entrepreneurship@UBCBen Paylor - @benpaylor
Amy Elderkin - @vancityamyNovember 26th, 2013
Social Media - #scitweets
• 9:00-9:10: Introductions
• 9:10-9:50: Why Should You Communicate?
• 9:50-10:50: How to Use Social Media?
• 10:50-11:00: Break
• 11:00-12:00: Group Case Work
SCHEDULE
@scienceadvocacy
Science Communicationat the Banff Centre
2-week Intensive Workshop20 Participants admitted each year
Covers: Communication, Writing, Podcasting, Video Production, Media Training, Public Speaking, Drinking, Etc.
http://www.banffscience.ca/
Lesson’s Learnt
1. Be aware: You Are A Brand
2. Getting outside your comfort zone will benefit your career
3. Improving your communication skills will be valuable regardless of what you do
4. There are numerous training/educational opportunities out there - use them
• Dedicated science journalists are increasingly rare (Science blogs increasingly common)
Changing Face of Science
• Difficulties maintaining public trust in science
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Developing for “Alternative” Skills
Building A Community Around Scientific Progress
Moral Imperative to Communicate
“A Social (Media) Contract for Science”
“Urgent and unprecedented environmental and social changes challenge scientists to define a new social contract. New fundamental research, faster and more effective transmission of new and existing knowledge to policy- and decision-makers, and better communication of this knowledge to the public will all be required to meet this challenge.”
- Jane Lubchenco,President of NOAA (09-13)
Deficit VS Public Engagement Model
Nisbett 2012
Why Scientists Should Communicate
@Nancy_Baron
20082013
•Powerful news aggregator•Dialogue with others at conferences•Create professional networks / Develop personal identity•Social Media (Facebook, Twitter) use both predicts and increases citations of papers
Why use Twitter?
Mainstream media coverage led to 72% more citations!
http://youtu.be/1w8MBAM5lqo?t=18s
Social Media and Science
The Effects of Social Media on ScienceA (meta) case study
#ArsenicLife
#mermaids
#Neutrinos
#RipplesOfDoubt
Lesson’s Learnt
•#socialmedia provides scientific scrutiny•Discussion will take place regardless of whether
scientists are engaged•“Blog or be blogged about”
•Influence is not limited to science itself•(Social) Media influences public opinion & policy
Group Case StudiesSocial Media and Science
Deep Sea Exploration:Engaging the Public
Arctic Research:Finding Funding
Greenhouse Gases:Public/Policy
Understanding
