Integrating Cultural Perspectives of First Generation Latino Students ...
Generation Y Perspectives - NASA
Transcript of Generation Y Perspectives - NASA
Last week, we interacted withpeople from here …
… friends, family, classmates,colleagues, even strangers.
(But keep in mind that our generation will beasked to pay the majority of the tax bill for thevision for space exploration)
That’s $124B through the first lunarlanding (FY06–FY18).
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BabyBoomers
Gen YGen X
Is NASA ready?
47%and is projected to be 47% of theworkforce by 2014.
25%Generation Y is currently 25% of the workforce
Demands instant gratification
Impatient if delayed… but highly adaptable.
Instant information
Attracted to Large SocialMovements
WiredExpecting (NOW! Not 5minutes from now)
Global
Interdependent
Quickly bored
Mobile
Likes mentors
multi-tasking
empowered
We were the first generation to grow upwith cable in our homes
…Studies say this leads toshorter attention spans
…And chronic boredom.
For our generation, TV is not passiveentertainment
it is an interactive experience!
And our lives and outlooks have beenshaped by this.
“Anyone can be a star …”
“Everyone deserves to have theirsay.”
“Getting heard and having a say arenot only easy, they seem natural.”
Civil Rights
The Feminist Movement
Gay Rights
Handicapped Rights
The Right to Privacy
And,
VietnamThe Cold War
The “Big Three” TV networks
The Kennedy and King Assassinations
Baby Boomers were shaped by:
Rock Music
Generation Y has been shaped by:
Columbine
The 2000 Election Crisis
9-11
Cable
Reality TV
The Iraq War
Terrorism
Internet
ColumbiaAccident
Cell Phones
Gaming
Starbucks
And those life experiences made us:Lack trust in corporations and government
Focus on personal successHave a short-term career perspective
Gets easily boredExtremely independent
See no clear boundary between work and lifeEmpowered and optimistic
Sacrifice economic rewards for work-life balanceExpect to work anytime, anyplace
Connect with people in new and distinctive waysComfortable with globalizationRacially and culturally diverse
40%Support is higher among Asian-Americans.
Forty percent oppose NASA’s mission
Opposition among Gen Y Hispanics is higher
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For example, here’s the profile at NASA JohnsonSpace Center for the workforce ages 45-64…
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… compare that with the profile of the youngerworkforce ages <34.
Gen Y starts entering work force
If our generation is asked to pay the majorityof the tax bill for the vision for spaceexploration, we need to be engaged in NASA’smission.
Our generation is not interestedbecause:
We don’t see the point.
We don’t understand the facts.
We can’t participate.
What would an innovative,collaborative,
participatory NASA look like to us?
Here’s a few possible future headlines.
“Explorers Hired: NASA's recruiting advantage”
“What My Teenager Taught NASA About Marketing”
“NASA uses social media to improve public imageand reach target audiences”
“Open innovation leads to budget savings andimproved reliability of Constellation spacecraft”
NASA employs the smartest engineers in the world tosolve its toughest problems using collaborativeinnovation
“NASA openness spins off into the firstprivate spacecraft to land on the moon”
“NASA flattens organization structure andimproves innovation”
Astronaut twitters from Space during EVA
“2 million Digg votes for latest NASA press release”
“Students from elementary school inNebraska control Mars Rover fromclassroom”
“Employees awarded with newincentives to innovate at NASA”
“NASA switches back to Macs”
“NASA uses persona based approach to tell its story”
“NASA enjoys increases visibility,credibility, and audienceexposure”
she commented:
“Hey, that’d make a great T-shirt!”
When we asked a local Gen-Y’er what shethought about this image:
But we’ve done a lot in 4 months…Co-op Alumni MentoringSpoke to several management teams about Gen Y (10+)Created the Flat NASA Experiment BlogCreated the leadership forumInspired public regarding NASA careers using FacebookEstablished connections at Rice UniversityDeveloped this presentationOutreach. Lots of outreachDeveloped Co-op Advanced Planning Team (CAPT)Collaborated with Wired Magazine on Article ConceptConnected NASA to TwitterFacilitated the JSC PAO New Media Project with CAPTLed the planning of Yuri’s Night Houston 08
There isn’t one ultimatecommunications strategy tosolve NASA’s problemsonce and for all.
…it’d be a lot easier if there was.
So the challenge is to takethis and create new ideas.
CreativeCollaborative
Open
Purposeful
Because the NASA we want to work for and connect to is like us:
ParticipatoryBold
Exciting
Innovative
Timely
Connected
References Center for Cultural Studies and Analysis. American Perception of Space Exploration:
A Cultural Analysis for NASA. Philadelphia, PA: Center for Cultural Studies &Analysis, 2004.
Hopkins, Robert. Strategic Communications Framework: Implementation Plan.Washington, DC: National Aeronautics and Space Administration, 2007.
Space Foundation. Space Awareness Initiative. America's Spacepoll: An AnnualResearch and Analysis Project. Colorado Springs, CO: Space Foundation, 2000.
Dittmar, Mary Lynne. Engaging the18-25 Generation: Educational Outreach,Interactive Technologies, and Space. Dittmar Associates Inc. Houston, TX
Smith, Tom. Trends in National Spending Priorities, 1973-2006. General SocialSurvey. National Opinion Research Center. University of Chicago
NAS Insights. Generation Y: The Millennials. NASA, 2006. Kohut, Andrew. How Young People View Their Lives, Futures and Politics, A Portrait
of “Generation Next”. The Pew Research Center, 2007 Rasmus, Daniel W. The Next-Generation Workforce and Project Management.
Academy Sharing Knowledge (ASK) Magazine, Fall 2007. NAS Recruitment Communications. Generation Y. The Millenials
www.nasrecruitment.com/TalentTips/NASinsights/GenerationY.pdf, 2006 Zelon, Barbara. Conversation Constellation Strategies. Houston, TX: National
Aeronautics and Space Administration, 2007. Live Birth Data collected from http://www.infoplease.com/ipa/A0005067.html.