General presentation 0316

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MULTI-PLATFORM CONTENT EXPERTISE

Transcript of General presentation 0316

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MULTI-PLATFORM CONTENT EXPERTISE

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LEADING VIDEO CONTENT SOURCE FOR MEDIA PARTNERS AND BRANDS

A multi-platform content production and distribution company with an expertise in developing and

producing original programming in the areas of health, wellness, news, and lifestyle, NATCOM offers

and award-winning production team with deep roots in journalism. From the most highly rated

television newsrooms to the most visited websites and mobile platforms, our high-quality content

informs and entertains millions of consumers each month.

PROPRIETARY CONTENTServing media companies and telcos

throughout the world, NATCOM delivers

original sponsorable content through its own

brands to inform and entertain audiences

everywhere in the areas of health, wellness,

news, and lifestyle.

BRAND STORYTELLINGNATCOM works with agencies and major

brands to develop multi-platform

story-driven content campaigns that provide

value to desired audiences and, ultimately,

drive profitable customer action.

DISTRIBUTIONContinuously developing strategic

partnerships with media and

telecommunication companies around the

world, NATCOM’s broad distribution network

reaches audiences throughout the U.S., Latin

America, Europe, and Asia.

STATE-OF-THE-ART DIGITAL STUDIONATCOM STUDIOS, currently under

development, will offer the latest technology in

30,000 SF of studios, production and support

space, as well as 100,000 SF of fully integrated

space with livestreaming capabilities for

entertainment and media use.

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OUR PRIDE

• 20-year expertise in short form (1- to 3-minute in length) video content with focus on health and

wellness

• Strong journalism integrity (never had a story rejected or retracted) with award-winning writers

and producers

• Production of 115 segments a month and a digital library of 5,000 pieces searchable by keywords

• Multilingual expertise - English, Spanish, Portuguese, Mandarin - scalable in many more languages

• Company and consumer brand, KnowMore, acquired from NBC several years ago

• Global distribution with a reach of 2 billion uniques a month, includes broadcast TV (legacy

business from NBC, CBS, ABC), Digital (AOL, MSN, Yahoo, etc), and Telcos (Verizon, MTN,

América Móvil, etc.)

• Production of the longest running daily health video series online, in partnership

with HealthDayTV

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GREATER VALUE TO AUDIENCES WORLDWIDE – WHEN AND WHERE

IT MATTERS MOST

Engaging, credible, consumer-friendly information

on a variety of health, wellness and lifestyle topics

to motivate viewers to make healthier decisions for

themselves and their families.

Breaking studies out of the world’s top medical journals,

important information, simplified in a consumer-friendly

way. Produced in partnership with HealthDayTV, the

leading syndicator of online health news.

Informative, engaging series on a variety of

trending tech news, including new products,

apps, social tech, latest in tech wearables,

gaming tech, hottest gadgets, tech how-to's

and much more.

High-quality news content delivered to close

to 100 local television stations nationwide,

featuring preeminent experts in the country in

every field. Pieces are produced to feel “local”

to viewers.

Video series in which our Latin celebrities

share their personal tips for living a

healthier lifestyle and inspire audiences

everywhere to achieve both personal and

professional growth.

Digital outlets, media partners, and telcos trust us to deliver highly promotable, compelling content

that increases viewership and engages their audience.

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WHAT WE DO FOR BRANDS

PRODUCE CONTENT DISTRIBUTE

- Custom Content

- Brand Integration

- Native Advertising

- Video Pre-Rolls

- Interactive Rich Media Ads

- Livestream Events

- Our Digital Media, Telco,

and DOOH Network

- Social Media

- Brand Owned Media

DRIVE RESULTS

- Collect consumer data

for future action

- Drive traffic to brand

platforms

REPORT

- Distribution Placement

- Analytics

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STATE-OF-THE-ARTDIGITAL STUDIO

(Coming in Fall)

NATCOM STUDIOS

4K-ready, with state-of-the-artequipment, fiber optics, and uncompressed livestream

transmission capability.

Three 650 to 1,450 green screen studios plus a 350 SF audio studio

• Floor-to-ceiling cyclorama

• 12 feet to the grid

Two large studios that can be combined into one larger 7,500 SF studio

• 24 feet to the grid

• Full working 360º ultra modern kitchen studio and prep kitchen

CURRENT115 videos per month

2017500+ videos

per month

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GLOBAL DISTRIBUTION

EUROPETelefónicaMTN

U.S.Terra (US Hispanics)AOLGloss MediaContext MediaScreenfeedReal HealthHITNCNN (US Hispanics)

LATIN AMERICATerraTelefónicaAmérica MovilCNNHolaUno

CHINABaiduiQIYIMedicool

MIDDLE EAST/INDIABharti AirtelMTNEtisalat

SPANISH-SPEAKING TARGET AUDIENCE 18+U.S. HISPANICS AND LATIN AMERICA

21 Million Unique Views19.5 Million Social Followers

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DISTRIBUTION NETWORK

Privileged to provide content to digital media companies such as:

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OUR PUBLISHING PARTNERS FOR DISTRIBUTION

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THE POWER OF VIDEO

The persuasion of online video is by far the most powerful yet. There is no other platform or medium

that has such a massive impact on viewers.

increased probability that they can track the engage metrics around their

content (shares, forwards, etc.)

higher likelyhood of sophistication in capturing content metrics across all

their channels for reporting

higher likelyhood of satisfaction with their video marketing when they

develop their own original video content

lower cost per marketing-generated lead

higher marketing-generated revenue on the same amount of website visitors,

due to higher conversion to response rates

216%

168%

65%

46%

19%

COMPANIES THAT USE VIDEO EXPERIENCE:

AS COMPARED TO THOSE NOT USING VIDEO Source: Aberdeen Group

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90% of all Internet traffic will be video by 2019.- Cisco