Gender and the Media Sociology Year 2December 2014

You should answer : two questions from Section A, one question from Section B and the compulsory question from Section C

Section A (20 marks)Choose only 2 questions. Each question carries 10 marks.

1. Using examples, briefly explain the following : (10 marks)a) gender mainstreamingb) positive discrimination

2. Briefly explain the following concepts:(10 marks)a) hypodermic syringe modelb) tokenismc) male gaze

3. Explain the three types of reading of media content proposed by Stuart Hall in his paper Encoding/Decoding. Use examples to illustrate each of them. (10 marks)

Section B (25 marks)Choose only one essay (around 600 words). Each essay carries 25 marks.

4. Advertisers have learned that it is not good business to use sexist stereotypes (or have they?). Discuss. (25 marks)

5. Comment on the manifestations of gender inequality in top-rated movies, whether in Hollywood or Bollywood. (25 marks)

Section C (25 marks)Answer the compulsory question below.

6. Critically analyse the following media content (max 100 words for each part).

(a) Billboard advertising for a brand of pens (5 marks)

(b) A newspaper sports supplement (5 marks)

(c) Advertisement for a car (5 marks)

(d) Advertisement for water pressure cleaners (5 marks)

(e) Advertisement for a digital TV network (5 marks)