Gen Z and Beyond The trends

Aileen Ellis, PMP, PgMP

AME Group Inc. REP

Dorothea Lange Photograph

The Generations (at least in the USA):

1900-1924 - G.I. Generation

1925-1945 Silent Generation

1946-1964 Baby Boomers

1965-1979 Gen Xers The MTV Generation

1980-1999 Millennials or Gen Y or the new .

2000-? Gen Z or the new.

Presentation Title

GENERATION

-Body of individuals born about the same period

What Baby Boomers think of Baby Boomers

We are the cool kids

Optimistic

Forever young

Team players

We changed the world Civil rights

Womans rights

The 60s

The pill

What Traditionalists think of Baby Boomers

Disrespectful of authority

Wasteful

Ungrateful

Self-centered

Power driven

Workaholics

PMI | Presentation Title

What Gen X thinks of Gen X

Pragmatic

Found work/life balance

Parents are authority figures

Independent Latchkey kids

Kids on divorce

What Baby Boomers think of Gen X

Slackers

Cliquish

Judgmental

Cynical

Non-trusting

Selfish

Impatient

What Gen Y thinks of Gen Y

Inclusive

Confident

Tolerant

Engaged

Active Volunteers

Fun-seeking

Parents are friends

What Gen X thinks of Gen Y

Entitled

Arrogant

Lazy, spoiled

Attention seekers

Share way to much information on line

Technology dependent

Scott Hess From TEDxSF

Scott Hess From TEDxSF Original Source- New Your Times

What Gen Z thinks of Gen Z

Conscientious

Hard-working

Cautious, sensible about careers

Inclusive

Private (anonymous)

First true digital natives

What Gen Y and olders thinks of Gen Z

They need to get outside

They need to get off their gadgets

They need to talk with their friends.

PMI | Presentation Title

WHAT if we are all wrong?

The NOW generation has

become the ME generation.

New York Times 1976 Kelly William Brown TedTalk 2014

Time Magazine May 2013

Their attention span is as short as one zap of a TV Dial.

Time Magazine 1990 Kelly William Brown TedTalks

They would rather hike the Himalayas

then climb the corporate ladder.

Time Magazine 1990 Kelly William Brown TedTalk 1990s

What if we can choose our generation?

What is Gen Z is not a birthright granted to a limited few. But could be a conscious choice to adopt new attitudes and behaviors?

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

The GEN Z effect: -possibility to connect almost every human being on the planet to another -possibility to access humanities accumulated knowledge

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

EDUCATION

X

For ALL

For SOME

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

INFLUENCE

X

EARNED

PURCHASED

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

INTERNET ACCESS

X

A HUMAN RIGHT

A PRIVILEGE

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

UNCERTAINTY

X

PREDICTED

PREPARED FOR

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

RETIREMENT

X

A JOURNEY

A DESTINATION

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

CONNECTIVITY

X

A NECESSITY

A LUXURY

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

IP/PATENTS

X

BARRIERS

VALUE CREATORS

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

GAMING

X

FOUNDATION OF ENGAGEMENT

NON-VALUE ADDED PLAY

Source: The GEN Z Effect Koulopoulos and Keldsen 20114

Talk to them as adults, even on global issues.

Assume they have opinions and are vocal and influence others.

Make stuff and/or help them make stuff- they are industrious.

Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

HOW TO COMMUNICATE WITH GEN Z ?

Depict them as diverse in every way.

Talk in images, pictures, videos, emojis, etc.

Communicate more frequently in snackable bites.

Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

Tap into their entrepreneur spirit.

Be humble.

Give them control and preference setting.

Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

Collaborate with them and help them collaborate with others.

Tell your story across multiple screens.

Live stream with them- or give them live streaming access.

Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

Optimize your search results- they do their research.

Talk to them about value- they care how much things cost.

Include a social cause they can fight for.

Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

Have your house in sustainable order.

Help them build expertise.

Play games, do puzzles, surprises.

Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

Feed their curiosity.

Feed them well.

Paraphrased from : Meet Generation Z: Forget Everything You Learned About Millennials 2014

Go where they go.

Thank you for Attending

Aileen Ellis, PgMP, PMP AME Group Inc. PMI-REP www.aileenellis.com aileen@aileenellis.com

http://www.aileenellis.com