GEMI Meeting #2 LIVE Benchmark Survey: Stakeholder Engagement and
Transcript of GEMI Meeting #2 LIVE Benchmark Survey: Stakeholder Engagement and
2011
GEMI Meeting #2 LIVE
Benchmark Survey:
Stakeholder Engagement and
Sustainability
May 26, 2011
2011
Stakeholder Engagement Definition for Survey
• Broad definition that should include some type of
dialogue.
– Could include one-way media or communications
– should be part of a thought-out process and plan for
either one-time or ongoing interaction at some level
• Dialogue used to improve decision making and
accountability
• Level of interaction accounts for various
perspectives, priorities and limitations of different
stakeholders.
2011
1) What Social Media Site Do You Visit Most?
1. Facebook
2. Linkedin
3. Twitter
4. YouTube
5. Other
6. I Do Not Use Social Media
29%
59%
0% 6% 0% 6%0%
10%20%30%40%50%60%70%
1 2 3 4 5 6
1 2 3 4 5 6
2011
2) What Beverage Do You Prefer Most Often At Work?
1. Coffee
2. Tea
3. Soda
4. Water
5. Other / No Preference
1 2 3 4 5
45%
21%
10%
24%
0%
2011
3) Rank your company on sustainability initiatives as compared to your
perception of “a model sustainable company” (rather than against your
peers and competitors)
1. 1-2 (Low, just getting started)
2. 3
3. 4-6 (Somewhere in the middle –
developing programs with no
material impact yet)
4. 7
5. 8-10 (Highest, programs in place
and making a difference)
1 2 3 4 5
7%
14%
39%
18%
21%
2011
4) Rank your top management’s commitment to stakeholder
engagement?
1. Less engaged or not
engaged
2. Engaged
3. Totally committed
1 2 3
21%
61%
18%
2011
5) Is your company working with AA1000SES, AccountAbility’s Stakeholder
Engagement Standard?
1. Not really, little or no
exposure, or don’t know
2. Aware of the standard, but
have not implemented
3. In the process of
understanding and/or
implementing
4. Implemented and fully in
compliance
1 2 3 4
79%
14%
0%
7%
2011
6) If you produce a GRI report, are you disclosing information
about your stakeholder engagement programs?
1. Yes
2. No
3. Do not produce a GRI
report
1 2 3
63%
0%
38%
2011
7) Where is your company in developing stakeholder
engagement plans?
1. Not started
2. In the process of developing a formal stakeholder engagement plan
3. Have a formal plan, at beginning stages of implementing the plan
4. Have a formal plan, a planning process in place and are experienced in implementing the plan
5. Don’t know
1 2 3 4 5
17%
24%
21%
24%
14%
2011
8) How did your company develop its approach to
stakeholder engagement?
1. 100% internal
2. Collaboration with external
consultants only
3. Collaboration with specific
academics, NGOs or
others (could be with
external consultant
assistance)
4. Not sure – managed by a
different group1 2 3 4
18%
21%
25%
36%
2011
9) Does your company have any specific policies regarding
stakeholder engagement, in general or specifically in the
context of sustainability?
1. Yes
2. No
3. Not Sure
1 2 3
40%36%
24%
2011
10) Who primarily leads the stakeholder engagement efforts for
sustainability-related issues?
1. Communications
2. Public Relations
3. Sustainability / Citizenship
Group
4. Combination
5. Differs depending on the
situation
1 2 3 4 5
14%
7%
11%
39%
29%
2011
11) Does your company use stakeholder engagement strategies to
face vocal critics?
1. Yes
2. No
3. Don’t Know
1 2 3
59%
14%
28%
2011
12) Does your company allow and/or encourage its employees to
use social media?
1. Yes, Open to all employees,
no specific guidelines /
standards
2. Yes, Open to all employees
but must comply with
established company
standard / guidelines.
3. Yes, Specific job functions
only, such as recruiting and
marketing
4. No1 2 3 4
4%
39%
18%
39%
2011
13) Do you have a way for employees to share ideas about
sustainability projects?
1. Yes, information is
collected and shared in a
data system
2. Yes, through green team
meetings, newsletters and
informal discussions
3. Yes, Both 1 and 2 and / or
other
4. No1 2 3 4
7%
33%
44%
15%
2011
14) Has your company used surveys to get feedback from
employees on company sustainability programs?
1. Yes, but have not
implemented changes
based on these surveys
2. Yes, and have implemented
changes based on these
surveys
3. No
4. Don’t know
1 2 3 4
10%
21%
62%
7%
2011
15) How would you rate the effectiveness of employee
engagement in changing behavior regarding sustainability
strategies at your company?
1. Very effective
2. Effective
3. Not very effective
4. Not sure
1 2 3 4
11%
37% 37%
15%
2011
16) How would you rate the effectiveness of employee engagement
in changing top-level management behavior regarding
sustainability strategies at your company?
1. Very effective
2. Effective
3. Not very effective
4. Not sure
5. Top management was
there before the employees
1 2 3 4 5
0%
18%
54%
18%
11%
2011
17) Do you disclose details about external stakeholder
engagement publicly?
1. Yes
2. No
3. Some
1 2 3
46%
11%
43%
2011
18) Do you use your sustainability programs to actively recruit
new employees?
1. Yes
2. No
3. Don’t know
1 2 3
37%
44%
19%
2011
19) Have you worked with vocal critics of your company? If so
how?
1. Yes - Direct engagement
2. Yes - Engagement through
neutral third party
3. Yes - Both of the above
4. No
1 2 3 4
32%
11%
36%
21%