Video Marketing Plan

Presented by Fleishman Hillard, Compass Public Affairs, Downtown Partners

Four Audiences Dice Rollers

Young

Must Haves Pre-Medicare

Wanna Haves Head of house Moms

Small Business Positive Stories

Video Content Categories

Educational

Testimonial

Social/Edgy/Cool

Educational Videos Animation

Whiteboard or full animation (see examples) Intro Video / Top 5 Questions

Various languages including ASL

Navigators Live action (see example)

Educational Videos (cont.)

Small Business Town Hall animation explainer

News/Events On Going (see example)

Capturing the best events

TestimonialsSelected Navigators positive stories Tatiana AlonsoWaukegan Public Library Tatiana, 23, is a University of Illinois graduate with a joint degree in Political Science and Latino Studies.  She is a bi-lingual Invincible who is committed to health literacy and signing up as many Lake County resident as possible for Medicaid or a marketplace plan.

Juliana BarkerWinnebago County health Department, Rockford Juliana is a skilled navigator who can speak to the challenges of educating and signing up people in the Rockford area, which has among the state’s highest percentages of uninsured residents.  She is smart and articulate.

TestimonialsEnrollee Success positive stories

Jose DelacruzStone Park, IL Jose Delacruz is a middle-aged Hispanic man.  His wife is a stay at home mother who takes care of their three kids who are 8 (Yaser), 7 (Aleah) and 3 (David). Two months ago, Jose and his wife found out that David is autistic. He wants to purchase better insurance for his family so that his son David can access the best speech therapists, pediatricians and psychiatrists to help him. His older son was also born with one kidney and needs access to preventive health care.*Jose is willing to share his story;  Need to connect to confirm that he is willing to be filmed.

Jaclyn BurmanChicago, IL Jaclyn Burman, 64, successfully enrolled in health insurance through the marketplace. Burman is widowed and has two grown children. She cannot work due to injuries sustained in a car accident two years ago and doesn’t have health insurance, but the settlement from the accident along with financial assistance helps pay for her medical bills. She tried to enroll on October 1 and was unable to get through the federal website. Recently Burman attended the Center for Economic Progress’s Cover Your Community event and was able to successfully enroll with the help of a navigator. She was surprised that the process took close to three hours, but said the navigator was patient and helpful. It was very important to her to find a plan that allowed her to keep her current doctor, surgeon and orthopedic doctor. She is pleased with her insurance plan and pleasantly surprised that she qualified for subsidies.

Testimonials“Celebrity” spokepeople positive stories

Social / Edgy / Cool FAIL

Skateboarding or extreme sports (see example) it’s a fail to not have insurance

Procrastinate the effects of waiting until the last minute

“MY FRIEND” Lying about an accident

VINE / INSTAGRAM (see examples)