Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)
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Transcript of Gamification - The New Normal (Presented at ASTD Tallahassee By Michael Trow)
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Presented By Michael Trow
www.michaeltrow.com
Copyright @2013 Michael Trow Enterprises LLC
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What We’ll Discuss The definition behind the concept of Gamification
What enables Gamification to be successful
How Gamification improves performance
How to apply the theory to a successful implementation
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Helping small businesses grow
About Me
*My perfect Sunday **Not my dog!
“Oftentimes businesses and managers have a theory or ideology but fail to convert this
into actionable, measurable steps and a process that can be duplicated with ease”
Improving the effectiveness & efficiency of their sales and marketing
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Gamification – The New Normal “Gamification is a business strategy which applies game design
techniques to non-game experiences to drive user behavior.” Gamification.org
Game Mechanics
Game Dynamics
On24 saw an increase in performance of 1000% leveraging technology & Gamification
Best to gamify behavior, not the outcome
Solves problems & engage audiences
As such, Gamification is a map outlining ‘how to be successful’
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“He who rejects change is the architect of decay. The only human institution which rejects progress is the
cemetery.” ~Harold Wilson
Critical Disruptions: Over $2bn spent in LMS in 2012
Source: Badgeville.com
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The Human Condition
Competitive
Motivated by:
Recognition
Growth
Fun
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So What’s Changed?
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Social Business
A shift in the way we operate
Source: Dachis Group
Improves: • Job
satisfaction • Performance • Skills • Bottom Line
“The social revolution is a trust revolution” Marc Benioff
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Company wide communication
Company wide visibility
Company wide motivation
Proactive metric management
Engaged employees are better performers
All in real time
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Social Collaboration
Formal Learning
Experience
Context Conversations Community
On The Job Training Coaching
Self Study Virtual Learning Classroom
Continual Learning
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Source: Badgeville
Illustrating ‘How To Be Successful’ to all employees
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Case Study - Accenture
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Showcasing progression and developing their narrative
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Cost
Employee Satisfaction
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Summary “Gamification is a business strategy which applies game design
techniques to non-game experiences to drive user behavior.” Gamification.org
Game Mechanics
Game Dynamics
Technology is the enabler
Best to gamify behavior, not the outcome
Solves problems & engage audiences
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Questions: - [email protected]
Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
Visit www.michaeltrow.com
Twitter: @mike_trow
LinkedIn: www.linkedin.com/in/michaeltrow/